Videos
Gym video maker
The classic fitness video mistake is booking the shoot for five in the morning so the floor is clear. What you get is an immaculate empty room, which is the precise opposite of what somebody is buying. People join a gym for the other people, the full class and the noise.
Show it busy, and show a full rep
Open on a high energy moment already in motion, a lift, a class rep, a rope slam. Then walk the facility as a continuous sequence: entrance, cardio floor, free weights, studio, and then the practical things nobody films, changing rooms, showers, the creche, the parking. Then a class in action with real members at real intensity, and give at least one movement a full unbroken rep, because a half rep cut on the beat reads as stock footage rather than as your gym.
The trainer is the trust beat
Eight to twelve seconds of a coach saying who this gym is for and what a first session looks like does more than any facility shot. It answers the actual fear, which is not whether the equipment is good but whether a beginner will look stupid. In this tool that beat is a quote or a testimonial scene carrying their words with their name, since there is no filmed talking head.
Before and after is the sharpest edge in this category
Under the endorsement rules, a transformation claim implies the endorser's experience is what customers generally get. If it is not, you must disclose the generally expected performance and hold competent, reliable scientific evidence. Crucially the 2023 revision removed the strong disclaimer defence, so results not typical no longer rescues it, and a mean skewed by outliers is itself misleading where a median would not be. The safe substitute is a your first week beat, which carries no substantiation burden at all.
Two audio traps
The music playing in your studio is covered by a venue performance licence, which does not grant synchronisation rights for video. A well known case over on demand fitness content sought damages across more than a thousand songs and forced a large library to be pulled. So kill the room audio and lay a cleared track. Second, if you put a monthly price on screen, auto renewal law in several markets requires the renewal terms to be presented with it, and cancellation practices are under active enforcement.
How it works, in three steps
Step 1
Shoot at a busy hour
Photographs at peak, with members in them and consent obtained. An empty room is the single most common self inflicted problem in this category.
Step 2
Include the unglamorous shots
Changing rooms, showers, parking, creche. They answer the questions that decide a membership more often than the squat rack does.
Step 3
Replace the transformation beat
Use a first week scene, a checklist of what is included, or a named member quote rather than a before and after you cannot substantiate.
The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.
Limits worth knowing
- This builds from photographs, so a full unbroken rep needs to be uploaded as a video clip rather than made from stills.
- A clip scene plays your footage muted by default, which is what you want when the room audio is unlicensed.
- Any price you write into the brief is fixed text in the export, with no renewal terms added automatically.
- Members shown in your photographs need consent. Nothing here checks that for you.
Questions people ask
How long should a gym video be?
Thirty to sixty seconds for the main tour, fifteen to thirty for paid and social, and sixty to ninety only on your own website. A business map listing caps video at thirty seconds, and that listing is what local searchers see.
Can I use a member's transformation photos?
With their written permission, and only alongside a disclosure of what results are typical plus evidence supporting it. It is the most scrutinised claim in fitness advertising, so most operators are better off not making it.
What about class music in the background?
Do not use the room audio. A venue performance licence covers playing music in your facility, not synchronising it to a video. Use a cleared track and mute any uploaded clip.
Should the video show the price?
Only if you also show the renewal terms. Several jurisdictions now require express consent to an automatic renewal term and equally easy cancellation, and a price on screen with none of that attached is the exposure.
Make your own video
The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.
Create a video with OneCraftRelated pages
Training video maker
The most expensive mistake in workplace training video is treating played to the end as proof of training. For several regulated topics a safety regulator has stated in writing that training solely by video, with no opportunity for discussion, constitutes a violation. The video is a teaching aid, not the record.
Recruitment video maker
The thing to internalise before making one is that a recruitment video is a job advertisement. Which means the employment advertising rules apply to the pictures and the narration, not just to the text of the posting, and that a generic culture film with no role in it cannot do the job you made it for.
Corporate video maker
The recognisable failure is ninety seconds of aerials, hands on keyboards and rack focus over a voiceover of adjectives: innovative, trusted, global, purpose driven. No product in operation, no dated figures, no named person, closing on the logo. It is indistinguishable from every competitor's film and goes stale invisibly.
More finished work of this kind is on the video examples hub.