Websites · How it works
How many pages does a small business website need?
Most small business websites need five to eight pages: a home page, one page for each main service or product group, an about page, a contact page, and privacy and terms pages. Add a page only when it answers a question customers actually search for, such as a specific service, area or price list.
The right number of pages is the number of distinct questions your customers ask. Start with the core set, then add pages where a real search or a common question has no clear home.
Nuwan Madhusanka · Co-founder
3 min read · Published
- 1
Start with the core set
Home, about, contact, privacy and terms. These five cover who you are, how to reach you and how you handle personal details.
- 2
Add one page per main service
List the services people ask for by name. Each one that has its own price, process or audience gets its own page.
- 3
Check for repeated questions
Look at the questions in your inbox. A question asked weekly, such as prices or the area you cover, deserves a page or a clear section.
- 4
Merge thin pages
Any page with only a paragraph or two belongs inside another page as a section. Combine them before you publish.
- 5
Review after three months
Use your visit stats to see which pages are read. Improve the busy ones and fold or remove pages nobody visits.
The core pages
Home introduces the business and routes visitors to what they need. About builds trust with your story, people and qualifications. Contact gives the form, phone, address, hours and map. Privacy and terms say how you handle personal information and the rules of using the site, which matters once you collect details through a form.
Service pages earn their place
A page per main service lets you describe it properly, price it, answer its questions and appear in searches for it. A plumber with hot water, blocked drains and bathroom renovations should have three service pages, because each is searched differently and has a different buyer.
Pages that rarely help
A page per suburb with the same text and the suburb swapped, a separate testimonials page nobody clicks, a long history page. These add upkeep without answering anything new. Put testimonials on the pages where people decide, and keep the history to a paragraph on the about page.
Common mistakes
Starting with twenty pages because a template had them, leaving placeholder pages live, and having no clear action at the end of each page. Every page should end with a next step, usually a contact form or a call button.
Where it shows up in OneCraft
The generator usually creates home and a services page, plus privacy and terms pages for every kind except link pages, and you can add pages in the builder with their own address, search title and description. A page can stay in the builder without going live by turning on leave out when publishing.
Questions people ask
Do I need a separate contact page if the home page has a form?
Not strictly, but many visitors look for a page called Contact, and it is where search engines find your address and hours together. A short contact page with the form, phone, address, hours and map costs little and answers a common question directly.
Does a small website rank worse than a big one?
Size alone does not decide ranking. A small site with clear pages that answer specific searches can outrank a large site with thin pages. What matters is that each page is useful, accurate and matches what people type, on a page that loads quickly and works on a phone.
Should prices have their own page?
If prices are a common question and you can publish them, yes, either as a prices page or inside each service page. Hiding prices behind a form loses some enquiries, while stating starting prices filters out people who were never going to buy.
How many pages does a one person business need?
Often three or four: home, services, about and contact, plus privacy and terms if you collect details. A one person business usually benefits more from one strong home page and a clear contact route than from many pages to keep updated.
Are privacy and terms pages required?
If the site collects names, emails or phone numbers, a privacy policy is expected and in many places legally required for businesses of a certain size or type. Terms pages are good practice. Check the rules that apply in your country.
Make one with websites
The button opens the generator with this use case already described. Change the wording to match your own.
Create a website with OneCraftRelated questions
- One page vs multi page websiteOne page vs multi page website: how each affects search, navigation, upkeep and conversions, with a table to decide which structure fits your business.
- What is a one page website?What is a one page website? A site where every section sits on one scrolling page, with menu links that jump down. When it works, and when it falls short.
- What is a sitemap?What is a sitemap? A file listing the pages of your site so search engines find them, usually sitemap.xml. What it lists, when it helps and how to submit it.
Written and checked by the OneCraft team. Last checked .