Websites
Link in bio ideas that actually get tapped
A link in bio page gets results when the first link is the thing people came for, every label says what they will get, and the list is short enough to see without scrolling. Most underperforming pages fail on one of those three, not on design.
Nuwan Madhusanka · Co-founder
3 min read · Published
The link in bio pages that get tapped do three things: the first link is whatever your latest posts are about, every label says what people will get, and the whole list fits on one phone screen. Design matters less than those three. The table under this article shows weak and strong labels for the same five destinations on an invented band page.
Put the newest thing first
People reach your page from a post, and the post promised something. If your latest reel is about a new single, the single is the first link, not your merch store. If the post was about this weekend’s market stall, the first link says where and when. Changing the first link to match your current posts is the single highest value habit for a link page.
Label links by what people get
Platform names are not labels. Spotify tells people where they will go, not why. Listen to Harbour Lights tells them what they will get. Tickets is vague; May tour: 6 east coast dates is a reason to tap. Contact is generic; Book us for your venue speaks to the person who actually needs that link.
Write labels as short verb phrases or concrete nouns, and put the distinctive word early, because phones cut long labels. The page on what a link in bio is covers the basics if you are setting one up for the first time.
Keep it short
Five to eight links is a good range. Every extra link takes taps from the others, and anything below the first screen on a phone is mostly ignored. When you add something, ask what it replaces. A long page of every platform you have ever joined says you have not decided what matters.
Retire links on time
A dead first link is worse than none: a sold out show, a closed sale, an expired discount. Put end dates in your calendar when you add time limited links, and review the page monthly. Visitors who hit an expired link rarely try the second one.
Choose the layout for the destinations
Stacked buttons suit actions: book, listen, subscribe. Thumbnails suit things people recognise by picture: episodes, products, recipes. Photo tiles suit a shop or a food creator whose links are visual. The link in bio page maker shows the three layouts and the templates for a band, a food creator and an illustrator.
Measure what matters
Page visits and where they came from tell you which platform sends people. They do not tell you which link was tapped. OneCraft’s built in counter shows visits, top pages and referrers such as instagram.com or tiktok.com without cookies; per link clicks need an analytics tool such as Google Analytics. The simpler measure is the destination: did the new single get more plays, did the shop get more orders, did the inbox get more booking enquiries after you reordered the page.
Own the address
Your bio link appears in every profile and on printed material. If it points at a page on your own address, you can change tools without breaking it. A page published on your free onecraft.live address, or a custom domain on a paid plan, can also grow into a full website, with a store or an enquiry form, when you need more than links. If you are weighing link tools, the Linktree comparison lays out the trade offs.
A five minute weekly routine
- Check your latest three posts and set the first link to match.
- Remove anything that ended.
- Rewrite any label that is a platform name.
- Glance at visits and referrers for the week.
- Check one destination’s results against last week.
| Destination | Weak label | Strong label | Why it is stronger |
|---|---|---|---|
| New single on streaming | Spotify | Listen to Harbour Lights | Names the song and the action |
| Tour tickets | Tickets | May tour: 6 east coast dates | Says when and how many |
| Live session video | YouTube | Watch the live session | Tells people what they will see |
| Merch shop | Shop | Shirts and vinyl | Names the products |
| Booking enquiries | Contact | Book us for your venue | Says who it is for |
Questions people ask
What should be the first link in my bio?
The thing your most recent posts point to, usually a new release, a current offer or an event with a date. People tap through from a post expecting that thing; making them search for it on your page loses them. Update the first link whenever your main post changes.
How many links should a link in bio page have?
Five to eight. Fewer is fine. Past eight, each link gets fewer taps and the important ones drop below the first phone screen. Review monthly and remove anything finished, such as a sold out event, an ended sale or an old release.
Should I use thumbnails for my links?
Thumbnails help when the destinations are visual, such as products, episodes or recipes, because people recognise what they are tapping. For simple actions, such as booking or a newsletter, big buttons with clear labels are enough. Do not mix many styles on one page.
How do I know which links work?
Count visits and where they came from with your page stats, and count clicks with an analytics tool if you need per link numbers. The simplest check is what each destination receives: sales, sign-ups or messages in the week after you change the order.
Should my link in bio be my website?
It can start as a simple page and grow into a website, which is easier if it lives on your own address. A separate link tool is fine if links are all you will ever need. If you expect a shop or services page later, start on a website builder.
Written by
Nuwan Madhusanka · Co-founder
Works across the builders and the export paths: how a form becomes a PDF, how a flyer canvas becomes a print file, and how a signed document carries its audit trail.
LinkedIn profileWritten and checked by the OneCraft team. Last checked .
Make your own website
Describe what you need and the generator writes and designs it, then you edit anything you like.
See what it can makeRead next
Selling digital products on your own website instead of a marketplace
Selling digital products on your own website means you keep the customer relationship, set your own presentation and pay a platform fee instead of a marketplace commission, but you also bring your own traffic. For creators who already have an audience, that trade usually favours their own site.
How to write a case study
A case study is a story with a number at the end, and the number is what gets checked. The structure below keeps the story short and puts the evidence where a sceptical reader looks first.
AI website builders compared for small business in 2026
Every major website builder now says it uses AI, but they use it for very different jobs: writing a first draft, editing a canvas, writing real code or running marketing for you. This comparison sets seven of them side by side from their own published pages, checked on 13 October 2026, so you can match the tool to the job.