3 finished designs
Cabinet maker flyer for kitchens and wardrobes in Launceston
A cabinet maker flyer works when it turns "custom kitchen" into a number, a lead time and a finish someone can picture. These three designs for Huonwright Cabinets, a fictional Launceston workshop, print kitchens from $14,000 installed, a six week lead time and the three door finishes on offer, so a reader can decide whether to visit the showroom before they ring.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Kitchen price and services
Kitchens From $14,000 Installed
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Kitchens and wardrobes
Kitchens and Wardrobes
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Door finish range
Pick Your Finish
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The kitchens design is the main flyer. A dark header carries the logo and web address, the hero states "Kitchens from $14,000 installed" beside a photo of a white kitchen, a band says soft close hardware is standard, and three cards cover the 3D design, the six week lead time and the laminate to timber range. The showroom phone, hours and address sit in the footer. Use it for a letterbox drop in new estates or as a counter handout at a hardware store. The rooms design is an editorial layout with two photos, one of a kitchen and one of a built in wardrobe, so it suits a business that wants wardrobes to be seen as a second product, from $3,200 a room. Post it on Instagram or leave it with a builder who refers work. The finishes design is the showroom piece: one large kitchen photo, three door finish thumbnails and a short paragraph. It works on a noticeboard and as an Instagram post.
What this flyer must carry
A cabinet maker flyer needs a starting price with its inclusions, the lead time, the materials range, where to see samples and how to book a measure. Huonwright carries all five: $14,000 installed for kitchens and $3,200 a room for wardrobes, six weeks from signed design to installation, laminate to Tasmanian oak veneer, a showroom at 22 Kiln Lane with its opening hours, and a phone number. The business identity goes on every page through the ABN in the footer. In Tasmania, check with Consumer, Building and Occupational Services which licence the installation work needs, and note that residential building work worth more than $20,000 comes under the state residential building contracts law, which sets out what the written contract must contain. A flyer price should include GST, and a "from" price must be one a customer can actually buy.
How to adapt this flyer
For a joiner who sells mostly to builders, use the kitchens design but swap the household price for trade terms, a supply only option and the number of kitchens made a year, because a builder buys reliability. For a business that also renovates laundries and bathrooms, use the rooms design and replace the wardrobe photo and price with a laundry, keeping the same lead time line. For an open day at the workshop, use the finishes design and put the date and the hours in the intro, with the three finishes as the reason to come and touch the samples.
What makes these work
The starting price includes the install
The kitchens design splits its headline over three lines: "Kitchens", "from $14,000", "installed". The rooms design then lists what the price covers: the 3D design, carcasses, doors, soft close hardware, a benchtop allowance and installation, GST inclusive. A "from" price only earns trust when the reader can see what sits inside it.
The finishes design sells with pictures, not adjectives
The finishes design shows three door photos captioned Laminate, Two pack and Oak veneer under one kitchen photo. A homeowner choosing a kitchen thinks in finishes before layouts, so showing the range side by side does more work than a paragraph about quality joinery.
Lead time is printed where the decision happens
The six week lead time appears as a service card on the kitchens design and as "Six week lead" on the rooms design. Most people shopping for a kitchen have a date in mind, such as a sale settlement or a holiday, and knowing the wait before the first call filters out the enquiries that cannot fit it.
Questions people ask
What should a kitchen cabinet maker put on a flyer?
A starting price with what it includes, the lead time, the finishes you offer, where people can see them and how to book a measure. Add one photo of a finished kitchen that looks like your work rather than a showroom catalogue. Huonwright prints $14,000 installed, six weeks, three finishes, a showroom address with hours and a phone number.
Is a "from" price on a kitchen flyer misleading?
Not if a customer can buy the kitchen at that price. A "from" price should match a real, described option, such as a straight run of laminate cabinets with a standard benchtop. List what is included, as the rooms design does, so the reader can see the difference between the base kitchen and the one in the photo.
How do I show door finishes on a printed flyer?
Use photos of real doors in the finishes you sell and caption each one with its plain name. The finishes design has three photo slots with captions under a large hero image, made for this kind of range. Printed colours shift on paper, so add a line inviting people to see the samples at the showroom.
Which sizes do these cabinet maker designs come in?
All three are authored for every canvas size in the builder: A4 portrait and landscape, Instagram post and story, Facebook post, LinkedIn post, Facebook cover and Twitter header. Switching size swaps in the native layout for that size and carries your text and photos across by slot, so the Instagram post keeps the price and the photo.
Can I add more photos of past kitchens to these designs?
Each design has a fixed set of photo slots: one on the kitchens design, two on the rooms design and four on the finishes design. You can replace any of them with your own uploads, which are cropped to fill the frame. For a full portfolio, add a second page to the flyer and export both pages together as one PDF.
Should a cabinet maker print the ABN on a flyer?
It is a good idea. An ABN tells a customer they are dealing with a registered business and lets them look it up before they invite you into their home. Huonwright prints it in the footer address block, small and out of the way, so it does not compete with the price or the photo.
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Written and checked by the OneCraft team. Last checked .