3 finished designs
Tree removal flyer example for an arborist in the Blue Mountains
A tree removal flyer has to tell a worried homeowner three things fast: someone qualified can come after the storm, the quote is free and written, and the business carries enough insurance to work beside a house. These three designs for Cragwattle Tree Services, a fictional arborist in Katoomba NSW, put storm work, stump grinding at $150 a stump and $20 million public liability on the page before anything else.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Climber photo and services
Storm Damage, Removals, Pruning
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Stumps and mulch
Stumps Gone, Mulch Your Way
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Storm call steps
Storm Damage Cleared
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The climber design is the general purpose flyer. A photo of an arborist on a rope in a gum tree takes the right half, the headline "Storm damage, removals, pruning" sits on a dark panel, and three columns cover storm damage, removals and stump grinding. Use it for a letterbox drop across a suburb after a windy week, or pinned at the local hardware store. The stumps design sells the smaller job: "Stumps gone, mulch your way." with the $150 price and the $60 mulch removal option, then three cards for pruning to AS 4373, council permit help and mulch. It suits a Facebook post aimed at people who already had a tree taken down by someone else. The storm design is the calmest and the most urgent at once: a large headline, a short paragraph about answering storm calls 24 hours, a photo of a fallen branch and three numbered steps. Print it as a fridge magnet sized handout, or post it the morning after a storm warning.
What this flyer must carry
An arborist flyer has to carry the service area, the kinds of work, a price for at least one job, the proof that the business is insured and qualified, and one way to book. Cragwattle names the Blue Mountains on every design, lists storm damage, removals, pruning and stump grinding, prices stumps at $150, prints $20 million public liability and puts a phone number large enough to read from across a room. Tree work is not a licensed trade in New South Wales the way electrical or plumbing work is, so there is no licence number to print. The proof instead is insurance, a qualification such as a Certificate III or Diploma in arboriculture, and pruning to the Australian Standard AS 4373, which the stumps design names. The council line matters in the Blue Mountains: Blue Mountains City Council sets rules for removing trees on private land, and a flyer that offers to handle the permit removes the step most likely to stall a booking. Prices on an Australian flyer should include GST.
How to adapt this flyer
For a coastal arborist, keep the climber design and swap the storm column for palm cleaning and salt damaged limbs, because coastal suburbs book different work. For a business that also does land clearing for bushfire protection, use the storm design and change the three steps to assess, clear and burn pile removal, and add the rural fire service clearing rules as one line. For a council or strata contract pitch, drop the household prices and use the stumps design cards for traffic control, insurance certificates and a reporting format, since a body corporate buyer wants paperwork before price. In each case keep one price and one insurance figure on the page.
What makes these work
The insurance figure is printed as a number
The climber design puts "$20 million public liability on every job" in its full width quote bar, and the stumps design repeats it as the sentence under the photo. Tree work happens over roofs, sheds and power lines, so the first doubt a homeowner has is what happens if a limb lands on the house. A dollar figure answers that doubt in a way "fully insured" never does.
Stump grinding has a price, not a call for a quote
Every design names $150 per stump up to 40 cm across, and the stumps design adds $60 a load for taking the mulch away. Removals need a site visit to price, but a stump is a stump, so printing the small job price shows the reader what the business charges and gives them a cheap first job to try it on.
The storm design is written in the order of the call
The third design numbers its steps 01 make it safe, 02 free written quote, 03 clean up your way. That is the order a storm call actually runs in, and it tells the reader that nobody will be pushed into a full removal while a limb is still sitting on the gutter.
Questions people ask
Do arborists in NSW need a licence number on their flyers?
Tree removal and pruning are not licensed trades under NSW home building rules, so there is no contractor licence number to print. That makes the other proof more important. Print your public liability amount as a number, name your arboriculture qualification, and mention the pruning standard AS 4373 if you follow it. If you also do building work such as retaining walls, that part may need a licence of its own.
Should a tree removal flyer show prices when every tree is different?
Show the prices that do not depend on the tree. Stump grinding per stump, mulch removal per load and a minimum call out are fixed, so they can go on the flyer. Removals and large prunes need a site visit, so offer a free written quote with a turnaround time instead. Cragwattle prints $150 a stump, $60 a load and a 48 hour quote.
When is the best time to letterbox a tree removal flyer?
Straight after a storm warning or a windy week, and again in late winter before the growing season. Australia Post lets you target unaddressed mail by postcode and delivery area, so a business can drop the storm design only in the suburbs that had the worst wind. Check that each address does not carry a no junk mail sign, and keep the flyer to one A4 sheet.
Which sizes do these three arborist designs come in?
Each design is authored natively for every canvas size: A4 portrait and landscape, Instagram post and story, Facebook post, LinkedIn post, Facebook cover and Twitter header. Resizing swaps in the layout made for that size rather than stretching the A4 page. Style changes are stored per size, so a colour change on the Instagram post does not move the A4 version.
Can I use a photo of my own crew instead of stock?
Yes. Each photo slot takes an uploaded JPEG, PNG, WebP or GIF up to 10 MB once the flyer has been saved. The image is cropped to fill the frame and cannot be repositioned, so choose a photo with the climber near the centre. A real photo of your own crew in harness builds more trust than any stock image of a stranger.
Is the A4 export sharp enough for a print shop?
The A4 page is 1240 by 1754 pixels and exports at twice that, 2480 by 3508, which is A4 at 300 DPI. PDF, PNG and JPG are all available, and the PDF exports every page of the flyer. The file is RGB with no bleed or crop marks, so ask the printer to print slightly oversize and trim, or leave a white border.
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Want the steps in the builder? Read Add or replace images in a flyer, then Create a flyer for Instagram and print. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .