3 finished designs
House painter flyer with interior and exterior prices
A house painter flyer is read by someone who has been putting the job off, so it has to make the price and the disruption feel smaller than they expected. These three designs for Wattlecoat Painting, a fictional five painter crew on the Sunshine Coast, lead with a three bedroom interior from $3,200 and explain how the booking runs.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Four step booking
Three Bedroom Interior From $3,200
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Rates and photo
Exteriors From $6,900
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Editorial with two photos
Colour Consult First
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The four step design is a bold, single colour flyer with a big price headline and a numbered list down the left. It has no photo slot, which makes it cheap to print in one ink and quick to read, so use it for letterbox drops in suburbs full of the same three bedroom homes. The rates design has two photos, a red weatherboard cottage and a roller on a wall, a large "Exteriors from $6,900" band and three priced rows, which suits a Facebook post or an Instagram story for exterior season. The editorial design is softer, with two photos, a long headline and three short cards, and works as a leave behind at a colour consultation or a display at a paint shop counter.
What this flyer must carry
Two anchor prices (interior from $3,200, exterior from $6,900, both GST inclusive), what is included (walls, ceilings, trims, two coats), the paint promise (low VOC acrylic), the free colour consult, the lead time (two weeks) and a phone number. In Queensland, painting work valued over $3,300 needs a QBCC licence, and the QBCC expects the licensee name and licence number in advertising, flyers included. Wattlecoat prints its fictional number, QBCC 1540228, and its ABN on the quote line.
How to adapt this flyer
For a commercial painter, use the rates design and replace the house prices with a per square metre rate for offices and a weekend or after hours option, since businesses buy on downtime. For a roof painter, keep the four step design and swap the steps for pressure clean, repairs, primer and two top coats with a single storey price. For a painter who mostly does rentals between tenants, lead with turnaround time and a two bedroom price, and use the editorial design to show an empty, freshly painted room.
What makes these work
One room count, one price
The headline is "Three bedroom interior from $3,200", not a per square metre rate. Homeowners think in rooms, and a whole house figure lets them compare against the quote they half expect. The rates design then adds the exterior at $6,900 so the two big decisions sit side by side.
The booking process is the reassurance
The four step design spells out the visit: free colour consult, written quote within 48 hours, booked two weeks out, walk through on the last day. Painting worries people because of mess and time, and a numbered process answers both before anyone asks.
Low VOC is explained, not just named
The editorial design does not stop at "low VOC paint". It says water based, low odour acrylic, so the room is usable again the same evening. A benefit the reader can picture does more work than a term they would have to look up.
Questions people ask
Should a painter quote per room or per square metre on a flyer?
Per home or per room for residential work, per square metre for commercial. A homeowner cannot measure wall area in their head, but they know they have three bedrooms. This flyer uses whole house figures for interior and exterior and keeps square metre rates for the written quote, where the painter has measured.
What does low VOC mean, and should I mention it?
VOC stands for volatile organic compounds, the solvents that give fresh paint its smell. Low VOC water based paints release far less, which matters to families with young children, asthma or pets. Mention it if you use it, but explain the benefit in plain words, as the editorial design does with "usable again the same evening".
Do painters in Queensland need a licence number on their flyers?
If the painting work is over $3,300, the business needs a QBCC licence, and QBCC advertising rules say flyers must show the licensee name and licence number, legible and reasonably prominent. Printing it on every design is the safe habit. Wattlecoat shows a fictional number, QBCC 1540228, on all three variants.
How do I get paint colours on the flyer to match my brand?
Pick a theme that is close, then set a custom hex colour on the slots that matter. The flyer builder offers 99 themes and a per slot colour control. Remember the export is RGB, so a printed flyer will not exactly match a paint chip; if colour accuracy matters, ask your printer for a proof.
Which painter design should go on Instagram Stories?
The rates design, because its photo and big price band read well on a tall screen. All three designs have a native Instagram Story version at 1080 by 1920, so changing the size swaps in a layout built for that shape rather than stretching the A4 page. The story version keeps the same slot content.
Can I show my own finished jobs instead of stock photos?
Yes, and you should. Save the flyer first, then click any photo slot and upload a JPEG, PNG, WebP or GIF up to 10 MB. The photo fills the slot and is centre cropped, so shoot the house straight on with the roofline in the middle. A real job in a local street persuades more than a stock image.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Choose your flyer template, theme and size, then Add or replace images in a flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .