3 finished designs
Concreting flyer with driveway and slab prices
A concreting flyer sells a job that lasts decades and costs thousands, so the reader wants a price per square metre they can multiply and a guarantee they can hold someone to. These three designs for Saltpan Concreting, a fictional Townsville business, print exposed aggregate driveways from $95 a metre, three sealed finishes and a 7 year structural guarantee.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Photo and three numbers
Exposed Aggregate From $95 a Metre
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Circle headline and finishes
Driveways, Slabs and Paths
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Three numbered steps
Poured to Last
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The photo and numbers design opens with a close up of exposed aggregate, then the headline, a paragraph on the service area and three numbers: $95 a square metre, 7 years and $0 for the measure. It is the strongest letterbox flyer. The circle headline design is bright and light, with "Driveways, slabs and paths" in a large circle, a promise in a smaller circle and a column on sealed finishes, which works well on Instagram where it reads as a brand rather than an ad. The three steps design has a circular photo of a worker, "Poured to last" and three numbered steps from measure to seal, and suits a handout at a home show or a builder's office counter.
What this flyer must carry
Per square metre prices for each finish, what is included (boxing, steel mesh, pour, cut and seal), the free measure and quote turnaround, the guarantee, the service area (Townsville, Thuringowa and Magnetic Island) and the licence line. In Queensland, concreting work over $3,300 needs a QBCC licence, and the QBCC requires the licensee name and licence number on advertising such as flyers, so the fictional QBCC 1302775 appears on all three designs, with the ABN.
How to adapt this flyer
For a decorative concreter, use the circles design for stencilled and honed finishes with a sample board photo, since those buyers choose on look first. For a commercial concreter, the numbers design works with cubic metre capacity, crew size and turnaround for warehouse slabs. For a concrete repair and resurfacing business, use the three steps design for grinding, crack repair and resealing, with a before and after photo on a second page, because resurfacing is sold as an alternative to replacement.
What makes these work
Three finishes, three prices
The circles design lists plain broom finish from $75, coloured from $85 and exposed aggregate from $95 per square metre, all sealed and GST inclusive. A reader can multiply their driveway area by the finish they like and arrive at a budget before calling, which is what makes them call.
The guarantee is a number of years
"7 yr" sits in the numbers row of the photo design, and every variant repeats the 7 year structural guarantee in writing. For a product that will outlast the house sale, the length of the promise is the trust signal.
Machinery on site answers the neighbour question
Each design mentions the company's own bobcat and pump, and that kerb and lawn are left as found. Homeowners worry about trucks on the nature strip and a half day pour turning into three; naming the equipment says the job will be quick and tidy.
Questions people ask
Why price concrete per square metre on a flyer?
Because driveways vary so much in size that a single job price means nothing. Per square metre lets the reader estimate their own job: a 50 square metre exposed aggregate driveway at $95 is about $4,750. Add a minimum area or a minimum charge if small jobs are not worth the truck, as Saltpan does by quoting driveways over 40 square metres.
What is the difference between plain, coloured and exposed aggregate concrete?
Plain concrete has a broom or smooth finish in natural grey. Coloured concrete has oxide mixed through for an even tint. Exposed aggregate has the top layer washed off so the stones show, which hides wear and adds grip. The flyer prices all three so customers can trade off cost and look.
Does a Queensland concreter need a licence number on a flyer?
If the concreting work is over $3,300, a QBCC licence is required, and QBCC rules say advertising, including flyers and brochures, must show the licensee name and licence number in a legible, reasonably prominent way. This example prints a fictional QBCC 1302775 on every design, along with an ABN.
How should a concreter photograph work for a flyer?
Close up for texture, wide for the whole job. Exposed aggregate looks best in a tight shot in soft light, as the hero photo here shows, while a finished driveway needs the house in frame for scale. Upload JPEG, PNG, WebP or GIF up to 10 MB; photos crop to fill their slot from the centre.
Can I change the theme without moving the layout?
Yes. Changing the theme recolours every slot from the new palette while keeping positions, text and photos. The flyer builder has 99 themes, and fonts can be changed separately from 42 options. Undo goes back up to 50 steps, but a theme change is not part of that history, so note the theme name before trying others.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther flyer examples
Solar installer flyer with system sizes, prices and payback
A solar installer flyer is read by people doing sums, so it has to give them the three numbers they need: the system size, the price after the rebate and roughly how long it takes to pay back. These three designs for Sunquill Solar, a fictional Canberra installer, lead with a 6.6 kW system from $4,990 and price two larger sizes beside it.
Carpenter flyer for decks, pergolas and built ins
A carpenter flyer sells a project the reader has been imagining for months, so it should show that the imagining can happen before any money is spent. These three designs for Myrtlebeam Carpentry, a fictional two carpenter business in Moonah, Hobart, offer a 3D sketch before you commit and print a starting price for decks and pergolas.
Plasterer flyer for repairs, ceilings and new builds
A plasterer flyer has two audiences: homeowners with one cracked ceiling and builders with a whole house to sheet, and the first group is the one that reads letterboxes. These three designs for Corniceworth Plastering, a fictional Wollongong crew, lead with patch repairs from $180 a room and dust controlled sanding, then list ceilings, cornice and fit outs.
Want the steps in the builder? Read Add or replace images in a flyer, then Create a flyer for Instagram and print. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .