3 finished designs
Plasterer flyer for repairs, ceilings and new builds
A plasterer flyer has two audiences: homeowners with one cracked ceiling and builders with a whole house to sheet, and the first group is the one that reads letterboxes. These three designs for Corniceworth Plastering, a fictional Wollongong crew, lead with patch repairs from $180 a room and dust controlled sanding, then list ceilings, cornice and fit outs.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Three services and a promise
Cracks, Ceilings and Full Fit Outs
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Cornice photo and numbers
Patch Repairs From $180
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Trowel photo and cards
Cracks Fixed, Ceilings Redone
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The three services design has no photo: a lowercase wordmark, "Cracks, ceilings and full fit outs" in large type, three service columns, a paragraph on how a job runs and a quote panel about dust. It suits letterboxes and Facebook posts where the words do the selling. The cornice photo and numbers design uses an ornate ceiling rose as its hero, then the headline and three numbers: $180 a room, one day turnaround and $20 million public liability. It is the one for period suburbs and heritage homes. The trowel photo and cards design pairs a close up of hands skimming a wall with a blue panel, "Cracks fixed, ceilings redone", and three cards, and works as a handout for builders and real estate agents.
What this flyer must carry
The repair price and what it includes, how ceiling and fit out work is quoted, the cornice service, the dust controls, insurance, the area (Wollongong to Thirroul and the Illawarra) and the licence line. In NSW, residential building work over $5,000 needs a contractor licence, and NSW rules say the licensee name and licence number must be shown in all advertising for that work, so the flyer prints a fictional licence, 287451C, with its ABN.
How to adapt this flyer
For a heritage plasterer, use the cornice design with lime plaster repairs and run in place mouldings, priced per linear metre, since that buyer is choosing a specialist. For a plasterboard installer selling to builders, use the cards design with square metre rates and crew availability rather than household prices. For a solid plasterer doing rendering, the numbers design works with a per square metre render price and a finished facade photo.
What makes these work
The smallest job has a price
Patch repairs from $180 per room, sanded and sealed for paint, appears on all three designs. Homeowners with a crack assume a plasterer will not bother with a small job; a printed price for exactly that job tells them it is welcome.
Dust is the fear, so dust is the promise
The services design gives its pull quote to "Dust controlled sanding, so the dust ends up in the vacuum", and the photo design repeats it with floors covered and sanders on extraction. Plaster dust is what people dread about the job, and naming the fix sells it.
A photo is the first quote
Each design asks for a photo of the crack or ceiling for a same day price range. It saves a site visit for small repairs, filters out jobs that need a full quote, and lets the reader take the first step from the couch.
Questions people ask
What should a plasterer charge for a small patch repair?
Enough to cover the return visits, because patching is usually two or three trips while compound dries. Corniceworth prints $180 per room for patching, sanding and sealing, GST included, and quotes larger work on site. A fixed small job price wins the customer who would otherwise leave the crack for years.
Do NSW plasterers need to show a licence on their flyers?
For residential work over $5,000, a plasterer needs a contractor licence, and NSW requires the licensee name and licence number in all advertising for that work. Printing it on every flyer is the simple rule. This example shows a fictional licence, 287451C, which customers could otherwise check on the Service NSW register.
How do I show ornate cornice work on a flyer?
With one close photo of finished detail in soft side light, which brings out the relief. The numbers design uses a ceiling rose as its hero for that reason. Shoot it straight up, centred, since the image is centre cropped to its frame and cannot be moved inside it after upload.
Is it worth mentioning insurance on a plastering flyer?
Yes, with the amount. Plastering happens inside occupied homes, near furniture and floors, and a stated cover such as $20 million public liability tells a homeowner that damage would be paid for. The numbers design gives the cover one of its three number slots and says the certificate comes with every quote.
Can I export one plasterer design as both a flyer and an Instagram post?
Yes. Each design here has native versions for all eight sizes, so switching the page from A4 portrait to Instagram post swaps in the square layout and carries the text across. Export the A4 as PDF for print, then the square page as PNG or JPG for Instagram. PNG and JPG export only the active page.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Add or replace images in a flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .