3 finished designs
Chiropractor flyer with a new patient offer and what to expect
A chiropractor flyer with a new patient offer has to say exactly what the offer buys, who it is for and what happens after, because a cheap first visit with no detail reads like the start of a long sales plan. These three designs for Kelpspine Chiropractic, a fictional clinic in North Hobart, Tasmania, print a $59 new patient exam (usually $95), the three parts of the first visit, $62 follow ups, evening hours and the AHPRA registration line.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
New patient offer
New Patient Exam $59
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What to expect, three steps
What to Expect on Day One
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Evening hours and checklist
Open Late Tuesday and Thursday
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The new patient offer design opens with a photo of a chiropractor checking a patient's posture and a dark box reading "NEW PATIENT / EXAM $59 / USUALLY $95, FIRST VISIT", then three columns for history, exam and plan, and a good to know list with follow up price, hours and address. It is the Facebook and letterbox version. The steps design is quieter: a cropped photo of hands on a patient's back, "New patient exam $59" in large type, a paragraph on what the visit includes and three numbered steps. Leave it at the front desk and with local GPs. The checklist design uses a diagonal header with the clinic name, a "First visit" paragraph, two feature rows for evening hours and $62 follow ups, a four line checklist and a teal stat panel for the $59 price.
What this flyer must carry
The offer, its normal price, who can use it, what it includes, the follow up price, opening hours, the suburb and a way to book. Chiropractors are registered with the Chiropractic Board of Australia through AHPRA, so the flyer must follow the national advertising guidelines: no testimonials, no claims that chiropractic treats conditions it has no evidence for, and clear terms on the discount. Keep the conditions to musculoskeletal ones such as low back pain, neck pain and headaches from the neck, which is what Kelpspine prints. If the clinic sees children, read the Board's statement on paediatric care before writing anything about it on a flyer.
How to adapt this flyer
For a clinic that focuses on workers, move the evening hours into the headline ("Open until 7:30pm, new patient exam $59") and add an early morning session. For a clinic near a university, replace the photo with a desk and laptop setting and talk about neck and back pain from study. For a multidisciplinary practice with a massage therapist, add a second price row for remedial massage, and keep the AHPRA line attached to the chiropractic service only, because massage therapists are not registered with AHPRA.
What makes these work
The offer always carries its terms
Every design that prints $59 also prints "usually $95" and "first visit only" or "new patients only". The checklist design puts it in the stat panel as "new patient exam, usually $95, first visit only". That is what the advertising guidelines ask of an offer for a regulated health service, and it stops the price reading as a trick.
The first visit is explained step by step
The steps design breaks day one into history, examination, and report and plan, each with one line, and its body text says the visit takes about 40 minutes and that X-rays are referred only when clinically needed. People nervous about chiropractic are nervous about the unknown, and three numbered steps answer that.
A written plan with prices comes before treatment
The checklist design lists "Written plan with prices before treatment" next to the AHPRA line, and the photo design ends its plan column with "or a referral if chiro is not right for you". Both lines answer the common fear of being signed up to a long course of visits without being told the cost.
Questions people ask
Is a $59 new patient offer allowed for chiropractors in Australia?
A discounted first visit is allowed if the terms are clear and the offer does not encourage people to have treatment they do not need. State the normal price, who qualifies, what is included and any end date. Avoid package deals that lock patients into many visits up front. Kelpspine prints "usually $95, first visit only" beside the price on all three designs.
What conditions can a chiropractor list on a flyer?
Stick to musculoskeletal problems where there is evidence and where you can back the claim, such as low back pain, neck pain and some headaches. Claims about treating asthma, colic, ear infections or immunity have led to regulatory action. Three conditions are enough for a flyer and keep the message focused on what most new patients book for.
Should the flyer mention X-rays?
Say when they are used and what they cost. Routine X-rays for every new patient worry people about cost and radiation. Kelpspine's steps design says an X-ray is referred only when clinically needed and that the cost is explained first. That one sentence answers a question many people would otherwise ring to ask, or simply not ring at all.
Can I add photos of my own clinic instead of stock photos?
Yes. Click the photo on any design in the builder to replace it with your own upload: JPEG, PNG, WebP or GIF up to 10 MB, after the flyer has been saved once. The photo is cropped to fill the frame, so choose a picture with the subject near the centre, and avoid patient faces unless you have written consent.
Which sizes do these chiropractor designs come in?
Each design has native layouts for A4 Portrait, A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover and Twitter Header. Switching size swaps in the layout made for that size and carries your text across. The offer design works best as a Facebook Post at 1200 by 630 pixels, where the $59 box sits beside the photo.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Add or replace images in a flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .