3 finished designs
Insurance broker flyer for tradie business cover
An insurance broker flyer for tradies has to make cover feel cheap, quick and easy to prove to a builder. These three designs for Utefold Insurance Brokers, a fictional Perth WA broker, lead with public liability from $32 a month, add tool cover and accident and illness cover, promise the certificate of currency the same day and print the AFSL number with a general advice warning.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Bold promo for tradies
Public Liability From $32
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Photo and three covers
Certificate Same Day
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Ute photo and trades list
Cover for the Whole Ute
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The promo design is loud: an orange and charcoal page with "Public liability from $32 a month" across the top, a short services paragraph, a quote about certificates and three trade columns for electricians, plumbers and builders. Use it at trade supply counters and as a Facebook post in local tradie groups. The consult design is calmer, with a photo of a carpenter cutting timber with a circular saw, the headline "Liability from $32 a month." and three prices underneath for liability, tools and accident cover. It suits a handout at a TAFE apprenticeship night or a LinkedIn post. The ute design is the most complete: a photo of a tool belt and hand tools, an about block on why to use a broker, a four line list of trades and three service cards. Print it as the A4 flyer for a letterbox drop in suburbs with many trade utes in the driveways.
What this flyer must carry
An insurance broker in Australia arranges general insurance under an Australian Financial Services Licence, so the AFSL number belongs on the flyer. Because the flyer describes products, it should carry a general advice warning and point to the Product Disclosure Statement and the Target Market Determination, which design and distribution rules require insurers to publish. Beyond that, the flyer needs the covers offered, a starting price that is explained, the turnaround on certificates, the trades served and one number to call. Keep claims about "the cheapest" or "best cover" off the page; a broker compares, and the flyer should say exactly that.
How to adapt this flyer
For a broker who insures cafes and shops instead, change the headline to business pack cover and the trade list to retail, hospitality and beauty, with glass and stock cover replacing tools. For a broker targeting apprentices finishing their time, use the consult design with "Going out on your own?" as the headline and put an ABN reminder beside the liability price. For a renewal season push, keep the promo design and change the quote to "One renewal date for every policy". The AFSL line and the general advice warning stay in all three.
What makes these work
The price is a monthly number a tradie recognises
"Public liability from $32 a month" is the headline of the promo design and the first price on the photo design, which adds what that buys: a sole trader electrician with $10 million cover. A monthly figure compares directly with a phone plan, and the "from" is explained rather than left to mislead.
Same day certificate solves a real problem
Builders and head contractors ask for a certificate of currency before a subbie starts on site. The promo design turns that into its quote block: "We send yours the same day." It sells speed, which is what a tradie losing a job over paperwork actually wants.
The warning is short and present
Each design carries "General advice only, read the PDS and TMD" next to the AFSL number, in a size that reads but does not shout. The flyer stays compliant without drowning the offer in legal text.
Questions people ask
Can an insurance broker print a "from" price on a flyer?
Yes, if the "from" is true and the reader can tell what it applies to. Utefold says $32 a month is for a sole trader electrician with $10 million cover, so a plumber with two staff will not feel tricked when the quote is higher. Without that context, a "from" price can mislead, and the business, not the reader, carries that risk.
What is a certificate of currency and why advertise it?
It is a one page document from the insurer confirming a policy is active, with the cover amount and dates. Builders, councils and property managers ask for it before work starts. Advertising same day certificates tells a tradie the broker understands how they lose work, and it gives a concrete reason to switch from a slow direct insurer.
Should the PDS and TMD line go on every size?
On every size that names a product or price, yes. On a very small format such as a Twitter header, a shorter "General advice only, see our website" with the address is a practical minimum. The A4 and social post layouts here have room for the full line, so keep it there.
Which design suits a tradie Facebook group?
The promo design. Its headline and three trade columns read well as a Facebook post, which is authored at 1200 by 630 pixels with its own layout rather than a squashed A4. Post it with the phone number in the caption as well, because most people in a group scroll on a phone and tap to call.
Can I add the logos of the insurers I work with?
Only with their permission, since insurer logos are trademarks and many have rules for brokers. A safer line is the number of insurers you compare, such as "quotes from 8 insurers", which tells the reader the same thing. If you do get approval, upload the logos as images into a photo slot or a new image element.
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Written and checked by the OneCraft team. Last checked .