Professional services flyer examples, three designs each

A fixed price, a credential and one next step

People shopping for a bookkeeper, a lawyer or a tax agent are mostly trying to find out what it will cost before they call. The strongest flyers here print a fixed price for the most common job: conveyancing at $1,100, individual tax returns from $99, bookkeeping packages from $180 a month, a concept design for $4,800. Next comes the line that proves the business is allowed to do the work, such as a BAS agent number, an Australian financial services licence, a credit licence or a professional registration. Then one next step, usually a free first meeting, a review or a phone number. Services that are hard to price, such as coaching, marketing or recruitment, lead with a scope or a guarantee instead, and say what is included.

Three designs for one practice

Every page shows the same practice in three layouts, for example a fee table, a photo led design and a step by step process, so you can see which suits a letterbox drop, a reception counter or a social post. Every design used here exists at all eight sizes, from A4 portrait to Instagram and Facebook posts. None carries a QR code. Photos are stock photographs of the work itself rather than of smiling clients.

Licences, fees and adapting one

Sixteen of the flyers are Australian, two are set in New Zealand and two in the United States. Business names, licence numbers, business numbers and phone numbers are fictional and written so they cannot match a real firm. Several pages explain a rule that changed what the flyer could print, such as the notice an Arizona notary must carry or why a recruitment agency in New South Wales has no labour hire licence to show. Before printing your own, check the licence wording your regulator expects and print the fee you will actually charge.

Every page in this collection

• Architect flyer with a fixed fee concept stage

  An architect flyer has to make the first step of a building project feel affordable and safe, because most people fear an open ended fee more than the build. These three designs for Dolerite and Line Architects, a fictional practice in Hobart TAS, offer concept design for $4,800 fixed, list the fee for each later stage, promise help with council approval and print the Board of Architects of Tasmania registration number.

• Bookkeeping flyer with monthly packages for sole traders

  A bookkeeping flyer has to show a sole trader what a month of tidy books costs and prove that the person lodging the BAS is allowed to. These three designs for Tallyburn Bookkeeping, a fictional bookkeeper in Bendigo VIC, price three packages by transaction volume from $180 a month, print the registered BAS agent number and offer the first month at half price.

• Business coach flyer with a 12 week program outline

  A business coach flyer has to make a vague service concrete: how long it lasts, what happens each week, what it costs and what owners like the reader got from it. These three designs for Brolgaway Business Coaching, a fictional coach on the Gold Coast QLD, outline a 12 week program at $4,800, map the weekly sessions, name who it is for and show three client results, with a discovery call link.

• Copywriter flyer for website copy and email packages

  A copywriter flyer is a writing sample before it is an advertisement, so every line on it has to earn its place. These three designs for Kererupen Copy, a fictional copywriter in Auckland, price website pages at $450 plus GST each, a five email sequence at $1,200 and a tone of voice guide at $850, with two revision rounds and first drafts in five working days.

• Cyber security services flyer with an Essential Eight assessment offer

  A cyber security services flyer for small business has to replace fear with a first step that has a price. These three designs for Moatkeep Cyber, a fictional firm in Canberra ACT, offer an Essential Eight assessment for $3,300, a phishing simulation at $990, a backup restore test at $770 and an incident response retainer at $550 a month, and quote what cybercrime cost the average Australian small business according to the Australian Signals Directorate.

• Engineering consultancy flyer for residential structures

  An engineering consultancy flyer for homeowners and builders has to promise a signed report fast, at a known price, from someone qualified to sign it. These three designs for Spanwattle Structural Engineers, a fictional Sydney NSW firm, offer beam certifications within 5 days, fixed fees for standard residential reports from $550, an hourly site inspection rate, the CPEng and NER credentials and a list of the councils covered.

• Financial planner flyer with a free first meeting

  A financial planner flyer is asking for trust before it asks for money, so it leads with something free and backs it with a licence number. These three designs for Mulgafield Financial Planning, a fictional practice in Brisbane QLD, offer a complimentary one hour first meeting, a super and insurance review, a fee for service statement and the authorised representative and AFSL numbers a reader can check.

• Graphic designer flyer with logo and brand packages

  A graphic designer flyer has to look like good design and still answer the dull questions: what it costs, how long it takes, how many revisions and which files you get. These three designs for Inkhollow Design, a fictional studio in Portland, Oregon, sell a logo package at $1,200 in two weeks, a brand package at $2,800 and a launch package at $4,500, with the file formats and the revision rounds printed.

• HR consultant flyer for contracts, policies and Fair Work help

  An HR consultant flyer for small employers sells relief from a fear: getting a contract, an award or a dismissal wrong. These three designs for Karriward HR, a fictional consultancy in Perth WA, promise compliant contracts within a week at $385 a role, a twelve policy pack at $1,950, a Fair Work audit at $2,400 and an on call retainer at $440 a month, and they check first whether the business is in the national or the WA state system.

• Insurance broker flyer for tradie business cover

  An insurance broker flyer for tradies has to make cover feel cheap, quick and easy to prove to a builder. These three designs for Utefold Insurance Brokers, a fictional Perth WA broker, lead with public liability from $32 a month, add tool cover and accident and illness cover, promise the certificate of currency the same day and print the AFSL number with a general advice warning.

• IT support flyer with per user managed service pricing

  An IT support flyer for small businesses sells predictability: one price per person, a promise about how fast someone answers, and the jobs that are included so nobody fears a surprise invoice. These three designs for Kowhaiwire IT, a fictional managed service provider in Auckland, price unlimited support at $89 per user a month plus GST, print a response time table and list backups, security, Microsoft 365 moves and 24/7 monitoring.

• Law firm flyer for fixed fee conveyancing and wills

  A law firm flyer works when it turns a frightening unknown, the legal bill, into a number printed beside the service. These three designs for Quillmere Legal, a fictional practice in Sydney NSW, put purchase conveyancing at $1,100 fixed, wills from $350 and a free 30 minute first consultation on the page, with the Law Society membership line where a careful reader looks for it.

• Marketing consultant flyer with a 90 day growth plan offer

  A marketing consultant flyer has to prove the consultant thinks in numbers, because that is what the owner reading it has been missing. These three designs for Funnelwren Marketing Consulting, a fictional Melbourne VIC consultancy, sell an audit week at $1,650, a written 90 day plan and a retainer from $2,500 a month, with three case study figures and a plain list of what is not included.

• Mortgage broker flyer example for a refinance rate check

  A mortgage broker flyer has one job: get a homeowner to let someone compare their loan, at no cost, before they assume the bank has looked after them. These three designs for Keyfinch Mortgage Brokers, a fictional Adelaide SA broker, offer a free refinance review across 30 lenders, check the first home owner grant, explain that the lender pays the broker and print the credit licence line.

• Notary flyer example with mobile fees and documents

  A notary flyer has to say where the notary will go, what each signature costs and what to bring, and in Arizona it must also say what a notary is not allowed to do. These three designs for Saguarink Mobile Notary, a fictional mobile notary in Phoenix, Arizona, promise visits 7 days a week, charge $10 per notarial act, set out travel zones, list the documents handled and carry the statutory notice that the notary is not an attorney.

• Photographer flyer example with family, newborn and event rates

  A photographer flyer is the one flyer where the picture does half the selling, but the prices and the turnaround do the other half. These three designs for Gullhaven Photography, a fictional studio in Wollongong NSW, show a family session at $350 with 20 edited images, a newborn session at $450, events at $220 an hour, a 10 day turnaround and optional print packages.

• Recruitment agency flyer for employers, with fee and guarantee

  A recruitment agency flyer aimed at employers has to answer the two things a hiring manager fears: how much it costs and what happens if the hire leaves. These three designs for Benchmarra Recruitment, a fictional Sydney NSW agency for permanent roles, print a 15% fee plus GST, a shortlist within 5 days, a promise to place within 21 days or charge nothing, and a 6 month replacement guarantee.

• Tax agent flyer for tax time, with return prices

  A tax agent flyer at tax time competes on three things: a price a wage earner can match, appointment times that fit around work and a registration number that proves the agent is real. These three designs for Mangroveline Tax Agents, a fictional practice in Cairns QLD, print individual returns from $99, sole trader returns at $220, a rental property schedule at $110, after hours appointments and the tax agent number.

• Translation service flyer with per word rates and NAATI certification

  A translation service flyer has to reassure someone with a visa deadline that the translation will be accepted and ready on time. These three designs for Quolltongue Translations, a fictional agency in Melbourne VIC, promise certified translations in 48 hours by NAATI certified translators, price standard documents at $85 a page and longer work at 18c a word, and list the 12 languages and the documents they take.

• Videographer flyer for business videos, with package prices

  A videographer flyer aimed at businesses has to turn a creative service into a purchase order: what you get, how long it takes and what you are allowed to do with the film. These three designs for Reelbark Films, a fictional Brisbane QLD video studio, offer a brand film in one shoot day across three packages from $2,200, a drone add on, delivery in 14 days and usage rights stated up front.