3 finished designs
Cyber security services flyer with an Essential Eight assessment offer
A cyber security services flyer for small business has to replace fear with a first step that has a price. These three designs for Moatkeep Cyber, a fictional firm in Canberra ACT, offer an Essential Eight assessment for $3,300, a phishing simulation at $990, a backup restore test at $770 and an incident response retainer at $550 a month, and quote what cybercrime cost the average Australian small business according to the Australian Signals Directorate.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Dark assessment offer
Know Your Essential Eight Score
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Light retainer offer
Incident Response on Call
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Cost of cybercrime figures
What a Breach Costs a Small Business
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The score design is dark and techy: a violet page with "Essential Eight check", a big "E8", the assessment price, a paragraph on maturity levels and a phone frame holding a laptop and lock photo, with the phishing and backup tests underneath. It suits a LinkedIn post or the handout at a business chamber cyber talk. The retainer design is lighter and more urgent, "If you are hit, call us" over a $550 monthly price, a responder on the phone within the hour and the yearly assessment included. Use it as the A4 flyer for professional offices such as accountants and medical practices. The stats design sets the ASD figures beside the headline "Know your Essential Eight score", with the three services as cards. Print it for a reception desk, where people waiting will read numbers.
What this flyer must carry
A cyber security flyer needs the services and prices, the business size they suit, how fast help comes in an incident and how to book. Any statistic should name its source and period; the ASD Cyber Threat Report gives average self reported costs of cybercrime by business size, and quoting it exactly avoids exaggeration. Avoid promising that a business "cannot be hacked" or that an assessment "guarantees compliance", which would mislead. Mention ReportCyber, the government reporting service, because a business that is hit should report it, and a responder who helps with that sounds trustworthy. Prices to small businesses should include GST.
How to adapt this flyer
For a provider to medical practices, add the privacy obligations around patient records and the Notifiable Data Breaches scheme, and swap the phishing test for a practice software security check. For a managed service provider adding security, keep the score design and fold the tests into a per user monthly price. For a firm targeting government suppliers, put the target maturity level a contract requires in the headline and offer a gap report against that level.
What makes these work
The statistics are sourced and dated
The stats design prints three years of ASD figures, $56,571, $49,615 and $45,965, each with its financial year. Unsourced breach statistics are everywhere; naming the Australian Signals Directorate and the year makes the numbers checkable and the flyer credible to a sceptical owner.
The offer uses the government's own framework
"Know your Essential Eight score" ties the service to the Australian Cyber Security Centre's baseline strategies, which many owners have heard of through insurers or government suppliers. The flyer sells a measurement against a known standard, not a vague "security review".
Small tests are priced as entry points
A $990 phishing test and a $770 backup test sit below the $3,300 assessment. An owner who will not commit to the full review can still buy a small, concrete test, and a failed restore usually leads to the assessment.
Questions people ask
What is the Essential Eight and why put it on a flyer?
It is a set of eight mitigation strategies published by the Australian Cyber Security Centre, including patching, multi factor authentication, restricting admin rights and regular backups, each with maturity levels. Naming it on a flyer tells a small business owner you measure against a recognised Australian baseline, which insurers and government buyers increasingly ask about.
Where do the small business cost figures come from?
From the Australian Signals Directorate's annual cyber threat reports, which publish the average self reported cost of cybercrime per report by business size. For small businesses the averages were $56,571 in 2024-25, $49,615 in 2023-24 and $45,965 in 2022-23. Print the source and year, and update the figures when a new report is released.
Is a phishing simulation legal to run on staff?
Yes, when the business owner authorises it and staff are told that simulated phishing is part of security training, even if not when it will happen. Keep it educational: report trends, not names, to the wider team, and pair the results with short training. Get the authorisation in writing before the first campaign.
Should a cyber flyer use a hacker in a hoodie image?
It is a cliché, but it signals the topic instantly. The retainer design uses it in a small phone frame, while the score design uses a laptop and lock. If your audience is conservative, such as law or medical practices, a calm office image with a laptop reads as more professional. Swap the photo in the slot after saving.
Which design works as a LinkedIn post?
The stats design. Sourced figures and a single clear offer suit LinkedIn readers, and its native LinkedIn post layout at 1200 by 627 pixels keeps the headline and the three figures legible. The score design also works there, especially in dark mode feeds where its violet stands out.
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Written and checked by the OneCraft team. Last checked .