3 finished designs
Marketing consultant flyer with a 90 day growth plan offer
A marketing consultant flyer has to prove the consultant thinks in numbers, because that is what the owner reading it has been missing. These three designs for Funnelwren Marketing Consulting, a fictional Melbourne VIC consultancy, sell an audit week at $1,650, a written 90 day plan and a retainer from $2,500 a month, with three case study figures and a plain list of what is not included.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Three stage offer
A 90 Day Plan, Then We Run It
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What is in and what is not
What the Retainer Covers
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Case study chart
Three Clients, 90 Days Each
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The plan design is bright and confident: a pink page with "A 90 day plan, then we run it", an analytics photo in a circle, a button for the audit price, and three numbered steps for audit week, the plan and the retainer. A small box says two new clients are taken on each month, which explains why the consultant is selective. Use it as an Instagram post and an A4 handout at business breakfasts. The scope design is cooler and more detailed, with a whiteboard photo, the retainer chip, the three steps and a row for what is included, what is not and how to book. It is the LinkedIn version for owners who read before they reply. The results design is the proof sheet: a bar chart of the three case study results, a description of how each plan ran, and the ABN and contact details. Send it as a PDF after a first call.
What this flyer must carry
A marketing consultant flyer needs a clear offer with a price, the steps the client goes through, proof that the method works, the boundaries of the service and a way to book. Case study numbers carry legal weight in Australia: under the Australian Consumer Law, claims about results must be accurate and you must be able to back them up, so keep each client's records and get their permission before naming them. The Funnelwren clients are fictional and described only by trade and suburb. Prices to Australian small businesses should include GST, which the scope design says next to the intro. Keep the contract terms visible too: "30 days notice" on the monthly step answers the question every owner asks about lock in.
How to adapt this flyer
For a consultant who specialises in one industry, such as allied health, swap the three case studies for three clinics and put the industry in the eyebrow, since a specialist outsells a generalist. For a consultant who prefers project work, replace the retainer step with a fixed price launch campaign and its dates. For a workshop led practice, keep the plan design and turn the three steps into a half day workshop, a written plan and two follow up calls, with the workshop date and venue in the button.
What makes these work
It says what the retainer does not cover
The scope design has a "Not included" column: ad spend, website builds, photography and printing. Owners who have been burnt by a retainer that quietly excluded the thing they needed trust a consultant who draws the line on the flyer.
Results come with the method
The results design charts three figures and then explains each one: the Brunswick bakery added an order online button and two email offers a month, and orders rose 41%. A number without a method looks like a boast; a number with a method looks like a plan the reader could have too.
The first step is cheap and credited
Every design starts with the audit week at $1,650, and two of them say it is credited to the retainer. That turns the first purchase into a low risk test, and the credit stops the audit from feeling like a paid sales pitch.
Questions people ask
Can I use client results on a marketing consultant flyer?
Yes, with the client's permission and with records that prove the figure. Name the measure and the period, such as "online orders up 41% over 90 days", rather than a vague "tripled sales". If a result was unusual, say so, because presenting your best case as typical can mislead under the Australian Consumer Law.
Should a consultant print their retainer price?
Printing a starting price filters out owners who cannot afford you before they book a call that wastes both your time. "From $2,500 a month" with a short list of what that buys is enough. Keep the top end off the flyer, since bigger scopes are quoted after the audit.
What is the point of a paid audit week?
It lets both sides test the relationship before a monthly commitment. The client gets a written report they can use even if they stop there, and the consultant gets paid for diagnosis instead of giving it away in proposals. Crediting the fee to the retainer, as Funnelwren does, removes the main objection.
Which of these designs suits LinkedIn?
The scope design. Its included and not included row reads well in a feed, and it has a native LinkedIn post layout at 1200 by 627 pixels, so the headline and steps are rearranged for the wide frame rather than shrunk from A4. The results chart also works as a LinkedIn post when you publish a case study.
Can I change the bar chart values on the results design?
Yes. The chart is a real chart slot, so you edit its categories and values in the builder and the bars redraw. The chart inspector has no colour control; the bars take the theme's colours, so pick the theme first. Keep three or four bars, since more categories make the labels too small at social sizes.
Where should a marketing consultant hand out flyers?
At places where owners are already thinking about growth: business chamber events, co working spaces, small business festivals and the counters of suppliers who serve your niche. A flyer left with an accountant or a web developer who does not offer marketing can bring referrals, since their clients ask them for a name.
Build your own in about a minute
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Want the steps in the builder? Read Choose your flyer template, theme and size, then Create a flyer for Instagram and print. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .