3 finished designs
Translation service flyer with per word rates and NAATI certification
A translation service flyer has to reassure someone with a visa deadline that the translation will be accepted and ready on time. These three designs for Quolltongue Translations, a fictional agency in Melbourne VIC, promise certified translations in 48 hours by NAATI certified translators, price standard documents at $85 a page and longer work at 18c a word, and list the 12 languages and the documents they take.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Document photo and rates
Certified Translations in 48 Hours
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Twelve languages map
Twelve Languages, NAATI Certified
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Documents we take
Documents We Translate
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The certified design is the main flyer: a bright blue band, a photo of an open book on a desk, "Certified translations in 48 hours", a paragraph on documents and express service, and three big prices ($85, 18c, 12). Use it at migration agents, university international offices and community centres. The languages design carries the world map, with the 12 source countries shaded and Melbourne marked, plus per page, standard turnaround and per word figures. It is the Facebook post for community groups, where people search for their own language. The documents design is a checklist in four tiles (licences, births, degrees, contracts), a three step process and the prices in coloured blocks. Leave it at the counter of a driving licence testing centre or a legal practice.
What this flyer must carry
For official use in Australia, most authorities, including the Department of Home Affairs for visa applications, expect translations made in Australia to be done by a NAATI certified translator, so the flyer must say that and mean it. NAATI keeps an online directory of certified practitioners where clients can check a translator. The flyer also needs the languages, the price basis, the turnaround, the express option and how to send documents. Because clients send identity documents, add a line about how scans are stored and deleted. Avoid "accepted everywhere": acceptance is the authority's decision, not the agency's.
How to adapt this flyer
For an interpreting service, replace per word prices with per hour rates for on site and phone interpreting, and add the NAATI certified interpreter credential. For an agency serving businesses, use the certified design with technical, legal and marketing translation and a per word rate by specialism, and drop the visa language. For a single language freelancer, put the language in the headline, "Vietnamese to English, certified", and use the documents design so the flyer reads as a specialist service.
What makes these work
Two prices for two kinds of document
A birth certificate is a fixed $85 a page; a contract is 18c a word with an $85 minimum. The certified design prints both with an example of each, so a visa applicant and a business client each find their own number without a call.
The languages are named, and mapped
The languages design lists all 12, from Chinese and Vietnamese to Farsi and Thai, and shades the countries on a world map. A reader scanning for their own language finds it in a second, which matters more than any claim of quality.
Getting started is one action
"Email us a scan, a fixed quote back within one hour" ends the certified design, and the documents design makes "Scan it, we stamp it" its headline. Translation buyers are often stressed; reducing the first step to sending a photo removes friction.
Questions people ask
Does a translation flyer need to mention NAATI?
If you offer translations for official use in Australia, yes. Home Affairs, licensing bodies and many universities ask for translations made in Australia to be done by a NAATI certified translator. Say so clearly and only if every translator who certifies work holds the credential, because clients rely on it when lodging applications with deadlines.
Is per page or per word pricing better for translations?
Use both. Standard documents such as birth certificates and licences are short and predictable, so a per page price is easy to understand. Reports, contracts and letters vary, so a per word rate with a minimum is fairer. Quolltongue prints $85 a page and 18c a word, with an $85 minimum.
Can I promise a turnaround on a translation flyer?
Yes, for standard documents you handle every day. Quolltongue promises 48 hours and 24 hour express for 50% more. Exclude long documents and rare language pairs, or quote them separately, so the promise holds when the work is genuinely harder.
Can the map on the languages design show other countries?
Yes. The map is a world countries map, and you choose which countries to shade and where markers sit, such as a pin on your city. It cannot zoom to a street, so it suits showing languages or reach, not your office location. Put the address in the contact row instead.
Where do translation flyers get noticed?
Migration agents' waiting rooms, TAFE and university international offices, community and cultural centres, and the noticeboards of places of worship serving migrant communities. A Facebook post in community groups works well too. Ask before leaving flyers at a government counter, since many do not allow private advertising.
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Written and checked by the OneCraft team. Last checked .