3 finished designs
Mortgage broker flyer example for a refinance rate check
A mortgage broker flyer has one job: get a homeowner to let someone compare their loan, at no cost, before they assume the bank has looked after them. These three designs for Keyfinch Mortgage Brokers, a fictional Adelaide SA broker, offer a free refinance review across 30 lenders, check the first home owner grant, explain that the lender pays the broker and print the credit licence line.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Rate review with checklist
Free Refinance Review
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Keys photo and three reasons
Is Your Rate Still Right
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
First home buyer guide
Refinance or Buy Your First
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The review design is the busiest: a big question headline, a gradient card that says "One broker, 30 lenders" with the licence line, and four ticked reasons along the bottom ending with the phone number. It is the A4 letterbox flyer for suburbs where many loans are a few years old. The keys design is simpler and darker, with a photo of house keys and a paper house on a contract, the headline "Is your rate still right?" and three rows: free refinance review, 30 lenders, first home grant checked. It suits an Instagram post or a flyer on a real estate office counter. The first home design splits the page into two jobs, refinancing and buying a first home, with a paragraph each and three cards underneath. Use it for first home buyer seminars and display village racks.
What this flyer must carry
Mortgage broking is credit assistance, and in Australia a broker either holds an Australian Credit Licence or acts as a credit representative of a licensee. Printing both numbers lets a reader check them on ASIC's registers. Brokers must also act in the borrower's best interests and give a credit guide that discloses commissions, which is why the flyer explains that the lender pays. Avoid quoting comparison rates or "save $X" figures unless they are current and come with the required comparison rate warning, because rates move faster than a print run. Add the panel size, the area served, the phone number and a reason to call now, such as a fixed rate ending or a first home purchase.
How to adapt this flyer
For a broker who mainly helps investors, change the first home card to "Investment loans" and talk about structuring loans across properties, keeping clear of tax advice. For a broker in another state, replace the SA grant with that state's current first home scheme, checked on the state revenue office site before printing. For a campaign aimed at borrowers rolling off fixed rates, keep the keys design and change the eyebrow to "Fixed rate ending this year?". In every version, keep the licence line and the statement about who pays.
What makes these work
It promises a check, not a lower rate
The headline is "Is your rate still the right one?" and the keys design adds "If you are already on a good deal, we will tell you and leave it there." Nothing promises a specific saving or rate, which keeps the flyer honest and makes the broker sound like someone who will not push a switch for the commission.
Who pays the broker is answered
The review design says "No fee to you" and explains that the chosen lender pays and the credit guide discloses how much. The first home design repeats it in a circle: "The lender pays us. You pay no broker fee." That is the suspicion most borrowers have about brokers, answered before they ask.
The first home grant is specific to the state
The first home design names the SA First Home Owner Grant of $15,000 for new homes and stamp duty relief. A state specific figure tells an Adelaide reader the broker knows local rules, and it gives first home buyers a concrete reason to call even if they are not refinancing.
Questions people ask
Do I have to print my credit licence number on a broker flyer?
Licensees and credit representatives are expected to identify themselves with their numbers in documents and marketing, and doing so is good practice either way. Keyfinch prints "Credit representative 512904 of Australian Credit Licence 389115" so a reader can check both on ASIC's professional registers. If you are a representative, print the licensee's ACL number, not just your own.
Can a mortgage broker flyer advertise an interest rate?
It can, but a rate in an advertisement for a home loan brings comparison rate rules with it, and a printed flyer can sit on a fridge for months after the rate changes. A safer flyer offers a review and lists what you compare, as these designs do. If you must show a rate, date it and include the comparison rate and its warning.
Should a broker flyer mention the first home owner grant amount?
Yes, if you check it first and name the state, because the amount and the conditions differ by state and change. In South Australia the grant is $15,000 for eligible new homes. A specific figure is more persuasive than "grants available", but reprint the flyer if the scheme changes.
Where do mortgage broker flyers work best?
In suburbs with many loans taken out three to five years ago, on display village and real estate counters, and at first home buyer evenings. Letterbox drops through unaddressed mail let you choose those delivery areas. A broker can also give a stack to a friendly conveyancer or accountant, whose clients are mid transaction.
Which size suits a broker posting on Instagram?
The keys design. Its photo and short three row list fit the square Instagram post layout, which is authored for 1080 by 1080 pixels, and the story layout at 1080 by 1920. The review design has more text and reads better at A4 or as a LinkedIn post for referral partners.
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Written and checked by the OneCraft team. Last checked .