3 finished designs
Massage therapy flyer with 30, 60 and 90 minute prices
A massage therapy flyer sells on price per length of session and on whether the visit can be claimed, so those two facts belong in the first place the eye lands. These three designs for Kneadwattle Remedial Massage, a fictional clinic on South Terrace in Fremantle WA, print remedial sessions at $65, $105 and $150 for 30, 60 and 90 minutes, health fund rebates on site, gift vouchers and 20% off a first 60 minute visit.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
First visit offer
First Visit 20% Off
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Full price list
Massage Price List
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Treatment room photo
Remedial and Relaxation
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The first visit offer design has a hot stone massage photo at the top right, a "20%" badge, "Remedial, relaxation" as the headline, a trust strip for HICAPS, gift vouchers and online booking, and three cards for the three session lengths. It works on Instagram and as a counter flyer. The price list design is a seven row table with what each massage is for and its price, a GST note and a cancellation line, so it is the one to letterbox and to pin in gyms and physio waiting rooms. The treatment room design is the simplest: a large photo of a made up massage table with a rolled towel and candle, "Remedial and relaxation", a rebate line and one paragraph with every price. Use it for Facebook or a café noticeboard.
What this flyer must carry
Prices for each length including GST, whether a session can be claimed, any offer with its terms, how to book and where you are. Massage therapists are not registered with AHPRA, so the national health practitioner advertising guidelines do not apply in the way they do to physios, but the Australian Consumer Law does: prices must be accurate, a discount must be a real reduction from a price you normally charge, and claims about health benefits must be true. To give rebates, a therapist needs a provider number from each fund, which usually requires membership of a professional association such as Massage and Myotherapy Australia and a recognised qualification.
How to adapt this flyer
For a mobile massage business, replace the address with a service area and a travel fee row in the price list. For a clinic that adds myotherapy or dry needling, give it its own row with the qualification that allows it and its own price. For a gift voucher campaign before Christmas or Mother's Day, keep the treatment room design and change the headline to "Give an hour off", with voucher values of $65, $105 and $150 so they match a session exactly.
What makes these work
The discount is shown as a price, not only a percentage
The offer design prints a "FIRST VISIT 20% OFF 60 MIN" badge, and the body text and the price list both say what that means: $84 instead of $105. Twenty percent of $105 is $21, so the numbers reconcile, and a reader never has to do the sum to know what they will pay.
Rebate eligible and not eligible are separated
Health funds pay rebates on remedial massage from a recognised provider, not on relaxation massage. The price list says so in its subheadline and marks the relaxation row "no health fund rebate". Clients who claim remedial and then find a relaxation visit is not covered complain; this line prevents that conversation.
Three lengths, three cards
The offer design gives each length its own coloured card: "30 min, $65" for one area, "60 min, $105" for a full assessment, "90 min, $150" for athletes and long recovery. The card says what the time is for, which helps a first timer choose the right booking instead of defaulting to the cheapest.
Questions people ask
Can I claim remedial massage on my health fund?
Many extras policies cover remedial massage when it is given by a therapist the fund recognises, usually a member of a professional association with a provider number. Relaxation massage is not covered. The rebate depends on your level of cover, so a flyer should say "health fund rebates" rather than promise an amount. Kneadwattle prints that rebates depend on the client's cover.
Do massage prices on a flyer need to include GST?
Massage is not on the list of GST free health services, so a massage business registered for GST must charge it, and prices shown to consumers must include it. Print the total price, and add "prices include GST" once. That is what the price list design does above its table, which avoids anyone reading $105 as $105 plus tax.
How do I show a first visit discount honestly?
Base it on the price you actually charge, show the new price in dollars, and say who qualifies. "20% off" alone makes people calculate, and a percentage off an inflated price breaches consumer law. Kneadwattle's offer is one 60 minute remedial session for new clients: $84 instead of $105, printed on all three designs.
Where do massage flyers work best?
Next to the people who need you: gyms, running clubs, physio and chiro waiting rooms, hairdressers and café noticeboards. Letterbox drops work best within a few kilometres of the clinic. If you use Australia Post's unaddressed mail service, flyers are not delivered to letterboxes with a no junk mail sign, so count those out when you plan quantities.
Can I turn the price list into an Instagram Story?
Yes. The price list design has a native Instagram Story layout at 1080 by 1920 pixels, and the extra height suits a table. Switch the page size in the builder and the design swaps to the Story layout with your rows carried across. Check each row still fits on one line, and shorten the "what it is for" text if it wraps.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Resize one flyer for every social size. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .