3 finished designs
Skin clinic flyer with a full body skin check offer
A skin clinic flyer turns a check people keep putting off into a booking by naming the price, the rebate and how long it takes. These three designs for Torrensbark Skin Clinic, a fictional practice in Unley, Adelaide SA, print a $120 full body skin check with the $87.10 Medicare rebate and $32.90 gap, mole mapping for $180, the usual two week wait, what to bring, and that the checks are done by GPs with further training in skin cancer medicine.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Skin check offer
Full Body Skin Check $120
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What to bring
Before Your Skin Check
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Clinic details
Skin Checks and Mole Mapping
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The skin check design is clean and green: the clinic name, "SKIN CHECK $120" in large type, a line on who does the check, a photo of a doctor using a digital dermatoscope, and three columns for the rebate, mole mapping and the wait, with a call button underneath. It is the letterbox and pharmacy flyer. The "before your skin check" design is a bright teal page with "Full body skin check $120" and four numbered preparation steps, for the reception desk and confirmation emails. The clinic design uses a pale top half with the headline and a decorative helix, and a dark lower panel listing the skin check, mole mapping and biopsies with prices and rebates, for GP noticeboards.
What this flyer must carry
The price of the check, the Medicare rebate and the gap, who is bulk billed, what the check involves and how long it takes, the cost of extras such as mole mapping, the wait, and how to book. Skin checks are a medical service, so the Medical Board of Australia's advertising guidelines apply: no testimonials, no unsupported claims about catching cancers early, no fear based messaging, and no use of "dermatologist" unless the doctor is a registered specialist dermatologist. The $87.10 rebate printed here is the current benefit for MBS item 36, a GP consultation of 20 to 40 minutes. Mole mapping photography has no Medicare rebate, so the flyer says so.
How to adapt this flyer
For a clinic with a visiting specialist dermatologist, add a separate line for specialist appointments with the referral requirement and fee, and keep the GP skin check separate. For a mobile skin check service visiting workplaces, replace the address with "we come to your site" and add a per person price for groups. For summer, add a short line on Cancer Council's sun protection advice rather than a fear headline.
What makes these work
The gap is worked out for the reader
The skin check design says "You pay $120 and get $87.10 back, so the gap is $32.90", and the clinic design repeats "Medicare rebate $87.10, gap $32.90". The rebate is the Medicare benefit for a 20 to 40 minute GP consultation. Doing the sum on the flyer turns a $120 headline into the real cost.
Who does the check is described precisely
Every design says the checks are done by "GPs with further training in skin cancer medicine". Only doctors on the specialist register for dermatology may call themselves dermatologists, and a skin clinic flyer that implies otherwise risks action. Precise wording is also what a careful reader is looking for.
Preparation saves time in the room
The "before your skin check" design lists four things: note any changing spot, bring earlier biopsy results and your Medicare card, skip nail polish and heavy makeup, and allow 30 minutes. A prepared patient makes a 30 minute check thorough, and the list shows the clinic takes the check seriously.
Questions people ask
Can a skin clinic call its doctors dermatologists?
Only if they are on the specialist register for dermatology. "Dermatologist" is a protected specialist title. Most skin cancer clinics are run by GPs, some with further training in skin cancer medicine, and the flyer should say exactly that. Torrensbark uses "GPs with further training in skin cancer medicine" on every design.
Is a full body skin check covered by Medicare?
There is no special skin check item. The consultation is billed as a GP visit by length, so a 30 minute check usually attracts the rebate for a 20 to 40 minute consultation, currently $87.10. Clinics either bulk bill or charge a private fee with that rebate. Mole mapping photography is not covered, which is why the flyer prices it separately.
How should a skin clinic advertise without using fear?
Give facts the reader can act on: what the check involves, how long it takes, the cost and how to book. Advice from Cancer Council to know your own skin and see a doctor about changes is a sound message. Avoid alarming statistics and images of melanomas on a letterbox flyer; they put people off rather than bringing them in.
Should biopsy and removal prices go on the flyer?
Give a way to find out rather than a figure. Procedure costs depend on the size and site of the lesion and on Medicare items, so a single price is usually wrong. Torrensbark says biopsies and removals are "quoted at your check before anything is done", which sets the expectation without a misleading number.
Which skin clinic design suits an Instagram Story?
The preparation design, because its four numbered steps stack well in a tall frame. Each design has a native Instagram Story layout at 1080 by 1920 pixels, plus Instagram Post, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header and A4 Landscape. Post it the week before summer school holidays, when skin check bookings rise.
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