3 finished designs
Physiotherapy flyer with session prices and the conditions treated
A physiotherapy flyer has to tell someone with a sore back three things before they put it down: that this clinic treats their problem, what the first visit costs, and that they can book without a GP referral. These three designs for Tendonbrook Physio, a fictional clinic in Parramatta NSW, print an initial assessment at $110, follow ups at $85, HICAPS claiming on the spot and the conditions the physios treat.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Conditions and prices
Back Pain, Sport, Post Surgery
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Price table
Physio Session Prices
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Rehab photo and conditions list
No Referral Needed
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The conditions design is the calm one: a soft teal layout with a square photo of a physio assessing a patient's lower back, the headline "Back pain, sport, post surgery" and three lines for the initial price, the follow up price and HICAPS. It suits a GP waiting room, a pharmacy noticeboard or an Instagram post. The price table design is the one to letterbox and to leave at the front desk: six appointment types with length, price and how to claim, a caption with the AHPRA line, and the opening hours in the footer. The rehab photo design leads with a physio stretching a patient's leg, the dark "NO REFERRAL NEEDED" box, three columns for assess, treat and recover, and the full conditions list. Use it near sports grounds, gyms and on Facebook.
What this flyer must carry
A physiotherapy flyer needs the price of the first appointment and the follow up, how long each one is, how to claim, the suburb and a phone number or booking link. Physiotherapists are registered health practitioners, so the flyer is advertising a regulated health service under the Health Practitioner Regulation National Law. In Australia that means no patient testimonials, no claims the clinic cannot back with evidence, and clear terms on any discount. The Tendonbrook designs state prices as the full price, say physiotherapy is GST free, and print "All physiotherapists registered with AHPRA" so a reader can check any name on the public register. If you mention Medicare, state that it needs a GP care plan: the table shows a care plan visit at $85 with a Medicare rebate of $63.40, the current benefit for item 10960.
How to adapt this flyer
For a sports physio, swap the conditions photo for a field side taping shot and change the list to hamstrings, ankles, shoulders and concussion return to play, with a Saturday morning clinic line. For a women's health physio, replace the table rows with pelvic floor assessment, pregnancy and postnatal appointments, and keep the no referral line. For a clinic that runs hydrotherapy or clinical Pilates, add those rows to the table with the class size and the price, and move the photo design to the pool or studio so the first image shows the service you are selling.
What makes these work
The two prices people compare are the headline
The price table design sets "INITIAL $110 / FOLLOW UP $85" as its headline, above six rows that run from a 45 minute initial assessment to workers compensation billed to the insurer. A reader comparing clinics sees the number they are comparing first, and the table answers the follow up question about long sessions and care plans.
No referral is said in the first block
Many people still think they need a GP letter to see a physio. The rehab photo design puts "NO REFERRAL NEEDED" in the dark box over the photo, and the conditions design ends its list with "HICAPS, no referral needed", so the most common reason for not calling is removed before the reader reaches the phone number.
The conditions list does the targeting
The rehab design lists eight conditions in two short columns: low back pain, sciatica, neck headaches, ACL and knee rehab, ankle sprains, joint replacement and more. A footballer and a retiree waiting on a knee replacement both find their own problem in five seconds, which a general "we treat pain" line never does.
Questions people ask
Can a physio flyer show a discount on the first visit?
Yes, but the terms have to be clear. AHPRA's advertising guidelines allow discounts and offers for regulated health services as long as the conditions are stated and the offer does not encourage unnecessary treatment. Print what the reduced visit includes, who it is for and when it ends. Tendonbrook avoids the issue by printing its normal prices, which is often the stronger message anyway.
Should a physiotherapy flyer list the conditions treated?
List them, and keep the words patients use. "Low back pain", "sciatica" and "ACL rehab" are what people type and say; "lumbar dysfunction" is not. Eight conditions in two short columns is about the limit before a list stops being read. Avoid promising outcomes, such as "fix your back for good", which you cannot substantiate under the advertising guidelines.
Do I need to put my AHPRA number on the flyer?
It is not required on every advert, but stating that your physiotherapists are registered with AHPRA is useful and true. Readers can search the public register by name. Printing a practitioner's full registration number is also allowed if you want to, and it is most common on flyers that name one physio rather than a team.
What size should a physio flyer be for a GP waiting room?
A4 portrait suits a noticeboard or a brochure stand. The flyer builder exports A4 at 2480 by 3508 pixels, which is 300 DPI, as PDF, PNG or JPG. There is no bleed or crop marks, so if your printer needs bleed, ask them to print with a white border or scale the file slightly when they set up the job.
Which of these designs works as an Instagram post?
All three have a native Instagram Post layout at 1080 by 1080 pixels, along with Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header and A4 Landscape. The conditions design reads best in a square because its headline and three price lines are short. The price table is better as a Story, where the extra height keeps the rows readable.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Written and checked by the OneCraft team. Last checked .