Selvane Series A
Beauty brand pitch deck example for a skincare line
A beauty investor has seen a hundred serums in a nice bottle and is looking for the one thing that is expensive to copy. Selvane is invented, and its ten slides put a registered clinical trial at the centre and cost it at 90 cents a bottle so the claim can be checked.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Open on the subscription share, which is what makes this a repeat business rather than a range.
- Slide 2intro
- Why the category is hard to enter and why that is the opportunity, said without brand language.
- Slide 3pillars
- Six facts about the range, every one of them checkable by a buyer.
- Slide 4metrics
- Eight numbers at once, because a beauty buyer wants the whole picture on one slide.
- Slide 5metrics
- Revenue by product as a donut, since the concentration is the argument for a five product range.
- Slide 6comparison
- What sits inside a 68 dollar serum, priced line by line, because this is the question that gets asked.
- Slide 7process
- How the claim was tested, in five steps, because the claim is the asset the round is buying into.
- Slide 8pricing
- Subscription beside one off, so the 44 percent share reads as a choice people make.
- Slide 9investment
- Five million in three lines, with the trade terms named as a working capital problem rather than hidden.
- Slide 10closing
- Close by offering the study rather than the pitch, since the study is the differentiator.
Slide by slide
Slide one puts the subscription share on the cover. Slide two argues that claims, not formulas, are the barrier in skincare. Slide three is six checkable facts about the range. Slide four is an eight tile number wall ending on pharmacy doors at zero. Slide five is revenue by product as a donut beside six readings of the mix. Slide six takes the 68 dollar serum apart line by line with a callout on the clinical cost. Slide seven is the trial in five steps, starting with the registered protocol. Slide eight prices one off against the eight week plan. Slide nine splits five million across distribution, inventory and a second trial. Slide ten offers the study rather than the pitch.
How to adapt this deck
A colour cosmetics brand replaces the clinical slide with a shade range and repeat purchase slide, because the buying decision is match and habit rather than efficacy. A brand already in pharmacy swaps the cost sheet for sell through per door, since the listing is won and the question becomes whether it holds. A company licensing its formula rather than selling a finished product moves the trial to second and prices per litre instead of per bottle, because the customer is a manufacturer and the claim is the only thing being sold.
What this audience asks for
Australia regulates cosmetic ingredients through its industrial chemicals scheme, which publishes what has to be assessed before an ingredient can be introduced, and the therapeutic goods regulator takes over the moment a product claims to treat something. The line between those two bodies is the line this deck is written along, and it is why the claim slide reports a graded cosmetic outcome rather than a medical one. An investor who has been through a compliance problem in beauty will look for that distinction before they look at the revenue.
What makes this deck work
The claim slide is a method, not a result
Slide seven runs the trial in five steps and the first one is that the protocol was registered before recruitment, so the result could not be chosen afterwards. Every competitor can buy a study. Very few can show the order in which they did it, which is what the slide is really for.
The cost sheet answers the question it raises
Slide six lists 9.40 dollars of formula inside a 68 dollar serum, which is the number a sceptic would have found anyway, and the callout beside it explains that the 90 cent clinical line is the one the pharmacy buyer asks about. Naming your own weakest looking line first removes it as an argument.
Pharmacy doors is reported as zero
Slide four ends its eight number wall with pharmacy doors at zero and the description, the thing this round changes. A metrics slide that reports the number the round exists to move, at its current value, is more persuasive than one that only shows the numbers that already look good.
Questions people ask
What goes in a beauty brand pitch deck?
Why the category is hard to hold, what is actually in the range, customers and subscription share, revenue by product, the cost sheet, the evidence behind the claim, pricing and the ask. This example uses ten slides and spends two of them on the claim.
How do I present a clinical claim in a deck?
As a method with a sample size and a registration order, not as a result in large type. This deck reports 120 participants, twelve weeks, dermatologist graded, protocol registered first, and puts the primary result in one line rather than spreading it over the slide.
Should a skincare deck show the cost of goods?
Yes. Every investor in the category already assumes the formula is a few dollars. Showing 9.40 dollars inside a 68 dollar price, with filling, packaging, the amortised clinical cost and fulfilment beside it, converts a suspicion into an ordinary margin conversation you can have in the room.
How do I show subscription share?
As a percentage of revenue with the median subscriber life beside it. This deck shows 44 percent and a 14 month median, and explains that the plan ships every eight weeks because that is how long a 30 millilitre bottle lasts. A share with no duration is half a number.
How many slides for a beauty raise?
Ten to twelve. This one is ten. The pressure in this category is to add brand and imagery slides. A range described as six checkable facts and a donut of revenue by product does more work in a first meeting than any amount of art direction.
Why does pharmacy distribution need its own round?
Because the working capital comes before the revenue. This deck puts 30 percent of the ask into inventory and states that wholesalers pay at 60 days while a listing needs four months of cover on the shelf. The claim is what wins the listing and the cash is what holds it.
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