Presentations

Comparison slides

Comparison is the single largest family in the library, because most business arguments are two sided. The layouts differ by what kind of two sided claim you are making, and picking the wrong kind is what makes an audience argue with the slide instead of the point.

Create a presentation with OneCraftThe four kinds of comparison and which layouts serve each
A before and after comparison slide with six measures, each showing an old value, a new value and the change
The metric panel comparison. Every row carries a figure on each side and the change between them, which turns an assertion into a measurement.

Before and after, when time is the axis

A split, stacked panels, vertical pills, a table, or metric panels showing the numbers on each side. These say the same thing changed, and their labels carry the dates or the states. The metric panel version is the strongest of them because it forces a figure on each side and an improvement label between, which turns an assertion into a measurement.

Problem and solution, when causation is the claim

A straight problem versus solution split, three problem and solution pairs with icons, and a problem, bridge, solution layout with a middle column for the mechanism. That middle column is the honest one: a slide that puts a problem beside a solution with nothing in between is asking the audience to trust a leap. If you can name the bridge, use the layout that has room for it.

Pros and cons, when the decision is still open

Arrows, a balance scale, tick and cross rows, and a big verdict pair that ends with a stated conclusion. The verdict layouts matter more than they look: a pros and cons slide with no verdict leaves a room to reach its own conclusion, which is fine when you want a discussion and a mistake when you were supposed to be recommending something.

Us and them, when someone else is in the frame

Two columns with a versus circle, opposing bands, two product feature cards, a competitive landscape table, a tick and cross feature matrix, and a competitor scatter on two axes. The matrix layouts are where a competitive slide gets credible, because listing eight rows with honest ticks on both sides reads as an assessment while listing four rows you win reads as marketing.

Swapping between them keeps your content

All forty two share the comparison purpose, so the layout picker offers every one of them drawn with your own two lists already in place. That means you can write the argument once and then test it as a split, as a table and as a verdict pair, which is a faster way to find out whether your comparison is actually two sided than staring at the first layout it landed on.

How it works, in three steps

  1. Step 1

    Name what kind of comparison it is

    Time, causation, decision or competitor. Each one has its own set of layouts and its own failure mode.

  2. Step 2

    Keep both sides the same length

    Four items against seven reads as a stacked deck. If one side genuinely has more, say so in words rather than by imbalance.

  3. Step 3

    Try two layouts before settling

    The picker draws each candidate with your content in it, so comparing layouts costs one click each.

The full walkthrough with screenshots is in the guide Add, reorder and restructure slides.

Limits worth knowing

See it on a finished piece

Questions people ask

Can I compare three things?

Yes, but not with the two sided layouts. Use the three option trade off cards, the three tier detail columns, or a feature matrix, all of which are in the same family.

Which layout should I use for a competitor slide?

A tick and cross feature matrix or the competitive landscape table, and fill in the rows where the competitor wins. A comparison you win on every row reads as marketing rather than analysis.

Does anything calculate the improvement between before and after?

No. The metric panels give you a place to write the figure on each side and an improvement label between them, but the number is yours to work out.

Can I switch layouts after writing the content?

Yes. All forty two share one purpose, so the picker renders each with your own two lists already in it and picking one carries the content across.

Make your own presentation

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a presentation with OneCraft

Related pages

More finished work of this kind is on the presentation examples hub.