Kerbside apartment charging
Problem solution slide with three paired problems
A problem solution slide fails when it lists problems on the left and features on the right, because nothing on the right answers anything in particular on the left. This one belongs to Kerbside, a fictional kerbside charging business, and every fix sits directly opposite the problem it solves.
What is on the slide
- Pair one
- No charger at home: 71% of apartment residents park in a shared basement with no power at the wall. Fix: a 7kW outlet at the bay on its own meter, with no basement rewire.
- Pair two
- Strata will not vote: one owner asking for a power run needs a strata vote, and 62% of committees defer it. Fix: one application for the whole basement, so the committee votes once.
- Pair three
- Nobody splits the bill: power from the common area meter is billed to every owner. Fix: each outlet meters its own use and bills the resident who drew the power.
- Column labels
- PROBLEM on the left and SOLUTION on the right, with the icons on the inner edge so the pairs converge toward the centre.
When this is the right slide
Three paired rows suit a problem solution slide when each problem has one specific fix and the audience needs to test the pairs one at a time rather than read two separate lists.
What to swap it for
Comparison: Problem vs Solution. Swap to the single problem and solution layout when there is really one obstacle rather than three, since three rows of the same idea weakens a pitch rather than strengthening it.
What this slide shows
A small eyebrow reads KERBSIDE above the title Three Problems, Three Fixes. Two columns follow, headed PROBLEM and SOLUTION, with three rows that pair across. Each row has a circular icon on the inner edge, a heading of two or three words and about 130 characters of explanation. Row one: No Charger At Home, 71% of apartment residents park in a shared basement with no power at the wall so an overnight charge is impossible at any price, answered by Charge In The Bay, a 7kW outlet installed at the bay on its own meter so the car charges where it already parks and no basement rewire is needed. Row two: Strata Will Not Vote, one owner asking for a power run needs a strata vote and 62% of committees defer it to the next annual general meeting, answered by One Building Approval, a single application covering the whole basement so the committee votes once and any resident can connect later. Row three: Nobody Splits The Bill, power drawn from the common area meter is billed to every owner, answered by Billed To The Driver, each outlet metering its own use so the common area account is never touched.
When this is the right slide
Use it in a pitch, a business case or a proposal where the offer exists because of three specific obstacles, and where the audience will judge whether the fixes are real. It suits a startup pitch, a change proposal or a product launch to an internal audience. It is the wrong slide when there is really one problem with three symptoms, because three rows then repeat themselves and the audience notices; a single problem against a single solution has its own layout and says more by saying less. It is also wrong when the change needs a middle step, where a problem, bridge and solution layout shows the work in between. And it is the wrong shape when the problems need evidence beyond a sentence, such as a chart or a quote.
How to adapt it
First, write the pairs as pairs and read them across before anything else. If a fix answers two of the problems, the problems are the same problem and one row has to go. Second, put the evidence on the problem side, not the solution side. An investor already assumes the product works; what they are testing is whether the problem is big enough and common enough to be worth solving, which is why 71% and 62% sit on the left. Third, keep each explanation to about 140 characters so it fits three lines without shrinking. A problem that needs a paragraph belongs on its own slide with a chart, and the pair layout can then carry the other two.
What makes this slide work
The three pairs sit opposite each other
No charger at home is answered by a charger in the bay. Strata will not vote is answered by one approval for the whole basement. Nobody splits the bill is answered by metering each outlet to the driver. Each row is a closed loop, so an investor can test one pair at a time instead of holding three problems in memory while three solutions arrive later.
Two of the three problems carry a figure
71% of apartment residents park in a shared basement with no power at the wall, and 62% of committees defer a power run to the next annual general meeting. Those two numbers are what make the problems market sized rather than anecdotal. The third, billing from a common area meter, is a rule rather than a statistic, and it is written as one.
The solutions describe a mechanism, not a benefit
A 7kW outlet on its own meter. One application covering the whole basement so the committee votes once. Each outlet metering its own use and billing the resident who drew the power. None of the three says faster, simpler or seamless, so a reader can work out whether the fix would really survive a strata meeting.
Questions people ask
How many problem and solution pairs belong on one slide?
Three is the usual maximum for a paired layout, and this one takes exactly three. Two is often stronger in a pitch, because it forces a choice about which obstacles really matter. Above three the rows get shallow and the audience reads them as a feature list rather than as a set of answered objections.
Should the problems or the solutions carry the evidence?
The problems. An audience mostly assumes a product does what its slide says; what they are weighing is whether the problem is real, common and expensive. Putting the survey figure, the regulation or the cost on the left side and the mechanism on the right is what makes the pairing persuasive rather than promotional.
What is the difference between this and a problem bridge solution slide?
This layout shows two states and asks the audience to accept the jump. A bridge layout adds a middle column naming the steps that get from one to the other. Use the bridge when the work in between is the point, for example in a change proposal where the audience has heard the promised outcome before.
Can the same solution answer two problems?
If it does, the two problems are one problem described twice, and the slide should say so. A paired layout makes that duplication obvious, which is one of its benefits during drafting. Merge the two rows, keep the stronger piece of evidence, and use the space for a third problem that has its own answer.
When should this be split into two slides?
Split when a problem needs a chart, a quote or a photograph to be believed. A row holds about 140 characters, so anything needing a source table or a trend has outgrown it. A common pattern is one slide per problem in a long pitch, with this three pair slide as the summary the audience sees first.
How should this slide be presented out loud?
Take one row across at a time, and give the number before the fix. Saying 71% park in a basement with no power, so the outlet goes in at the bay, teaches the audience how to read the rest without explanation. Reading the three problems first and then the three solutions makes the room wait for answers.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther slide examples
Competitive landscape slide with four rivals in a table
A competitive landscape slide is judged on whether the rivals get the same treatment as the company presenting it, because an investor reads the row about the presenter first and the rest with suspicion. This one belongs to Lumen Ledger, a fictional bookkeeping tool, and gives all five providers the same four columns.
Competitor positioning slide with six brands on two axes
A competitor positioning slide is an argument about two axes, so the axes have to be chosen before the brands are placed or the map simply puts the presenter in the best corner. This one covers a fictional meal kit market on price a serve against range on the menu, and names the quadrant nobody occupies.
Product vs product slide with two feature cards
A product versus product slide should only carry the specifications that differ, because rows where both models agree cost the reader attention and settle nothing. This one compares two fictional standing desks, Nook One and Nook Pro, on the seven specifications a buyer would choose between.
Want the steps in the builder? Read Make a pitch presentation with AI, then Add, reorder and restructure slides. For everything this generator can do, see the slide maker.
Written and checked by the OneCraft team. Last checked .