Hushlane Seed
Wellness marketplace pitch deck with liquidity on both sides
A wellness marketplace pitch deck has to prove liquidity: that clients find a practitioner fast and practitioners fill their hours, in the same cities at the same time. Hushlane, an invented therapist booking marketplace, shows 71,000 sessions in a year, a two day wait to a first session and hours filled city by city.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Name both sides of the marketplace on the cover, because liquidity on both is what the deck has to prove.
- Slide 2intro
- The problem from both sides at once: clients wait, practitioners have empty hours.
- Slide 3pillars
- Both personas on one slide, three needs each, so the reader sees the two halves of the marketplace side by side.
- Slide 4metrics
- Eight numbers on one wall: supply, demand, money and the two liquidity measures that connect them.
- Slide 5metrics
- Sessions by month as an area, so twelve months read as one shape that adds up to 71,000.
- Slide 6comparison
- Time to first booking, industry against Hushlane, as the single verdict the marketplace exists for.
- Slide 7metrics
- Liquidity city by city, because a marketplace average hides the cities that are not yet working.
- Slide 8pricing
- How the 12 percent is earned, side by side for the two people who use the marketplace.
- Slide 9investment
- Five million dollars in four columns, led by demand in the three cities where practitioners still have empty hours.
- Slide 10closing
- Offer the booking data, both sides, as the next step.
Slide by slide
Slide one names both sides on the cover. Slide two states the problem from both: clients wait and phone around, practitioners have gaps and admin. Slide three is the two personas with three needs each. Slide four is eight numbers covering supply, demand, money and liquidity. Slide five is sessions by month as an area. Slide six is time to a first session, eleven days against two. Slide seven is liquidity by city. Slide eight explains that the practitioner pays the 12 percent and the client pays no booking fee. Slide nine is the five million dollar ask. Slide ten offers the booking data for both sides.
How to adapt this deck
A marketplace for fitness instructors or massage therapists keeps the same structure but swaps registration checks for insurance and qualification checks on the persona slide. A marketplace that charges clients a booking fee should show both take rates on the pricing slide and explain why each side accepts it. A marketplace live in one city should replace the city table with liquidity by time of day or by specialty, since one city average hides the hours that do not fill.
What marketplace investors ask for
Andreessen Horowitz publishes a marketplace glossary that defines take rate, liquidity and fill rate the way most investors use them, and NFX has written widely read guidance on the chicken and egg problem every two sided marketplace faces. Both lead to the same questions: how fast does a new buyer get matched, and does supply stay when demand dips. This deck answers the first on slide six and the second with hours filled by city. Health practitioners are registered through Ahpra, which is what the registration check on slide three refers to.
What makes this deck work
Both sides are on one slide
Slide three puts practitioner needs in one column and client needs in the other, three each. A marketplace deck that only describes the buyer looks like a booking app; showing both sides tells the investor the company understands where liquidity comes from.
The money reconciles three ways
Slide four lists 71,000 sessions at 140 dollars, 9.9 million of gross bookings and 1.19 million of net revenue at 12 percent. The area chart on slide five adds up to the same 71,000, and the city table on slide seven sums to 2,400 practitioners.
The weak cities are named
Slide seven shows hours filled from 46 percent in Melbourne down to 31 percent in Perth. The use of funds on slide nine then spends the largest line on demand in the three cities below 40 percent, so the ask follows the data.
Questions people ask
What is liquidity in a marketplace pitch deck?
The chance that a buyer who arrives finds what they want, and a seller who lists gets used. Show it with a matching measure, such as time to first booking, and a supply measure, such as hours filled. Gross bookings alone do not show liquidity.
Should a marketplace deck show gross bookings or net revenue?
Both, labelled clearly, with the take rate between them. Investors value the business on net revenue but judge momentum on gross bookings. This deck shows 9.9 million dollars of gross bookings, a 12 percent take rate and 1.19 million dollars of net revenue side by side.
How do I present a marketplace that works in some cities and not others?
With a table by city: supply, demand and a liquidity measure in each row. Naming the weak cities is more credible than an average, and it lets the use of funds target them. Slide seven here does that for five cities.
Which side of a health marketplace should pay the fee?
Usually the side that gains most from the match and can pass the cost on. Hushlane charges practitioners because clients are price sensitive and practitioners value filled hours. Whatever you choose, show both sides on the pricing slide so the investor sees the full model.
How do I show sessions by month without it looking flat?
An area chart over twelve months shows volume and growth together, and it reads well when the months add up to the annual figure quoted elsewhere. The chart on slide five can be switched to a line or bar chart in the editor if the area feels heavy.
Is a seed marketplace deck different from a Series A one?
A seed deck shows liquidity in a small area and a plan to repeat it; a Series A deck shows it repeating. This example sits at seed, with one strong city and four at different stages. The free plan generates up to six slides; this deck has ten.
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Sources
Written and checked by the OneCraft team. Last checked .