Hyphalia Foods Series A
Foodtech pitch deck example for an alternative protein
An alternative protein pitch deck has to prove that cost per kilogram falls far enough with scale to reach the price of the meat it replaces. Hyphalia Foods, an invented fungal protein maker, shows 18 dollars a kilogram at its pilot plant, 10.60 at the plant this round builds and the cost lines that move between the two.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- The company and the one number the deck is about: cost per kilogram, today and at scale.
- Slide 2intro
- The problem is price, not taste or demand, which is the argument the whole deck makes.
- Slide 3pillars
- The product in three panels: what it is, how it cooks, what it is sold as.
- Slide 4metrics
- The four numbers the brief turns on, in the order an investor reads them: cost now, cost at scale, proof of sale, capacity.
- Slide 5metrics
- Unit cost by plant scale against the cost needed for price parity, so the scale argument is one line crossing another.
- Slide 6metrics
- Where the 18 dollars goes and where the 10.60 dollars comes from, line by line.
- Slide 7process
- Fermentation to finished pack in five steps, so a generalist investor understands what the plant is for.
- Slide 8comparison
- Protein per hectare against beef, with the basis stated, since land use is the question a food investor raises second.
- Slide 9timeline
- The plant build in three phases with dates, so the 25 million dollars has a calendar.
- Slide 10investment
- The 25 million dollar ask broken into six lines, every one a part of the plant.
- Slide 11closing
- Offer a plant visit and a tasting, the two things that move a food investor from interest to diligence.
Slide by slide
Slide one states the claim with the pilot and plant costs in the excerpt. Slide two argues the problem is price, not taste or demand, with three reasons the timing is right. Slide three is the product in three colour panels. Slide four is cost today, cost at scale, retail listings and pilot capacity. Slide five is cost by plant size as a line chart. Slide six is the cost line table. Slide seven is fermentation to pack in five steps. Slide eight compares protein per hectare with beef. Slide nine is the plant build in three phases. Slide ten is the 25 million dollar ask in six lines. Slide eleven offers a pilot plant visit and the cost model.
How to adapt this deck
A cultivated meat company has the same shape but a longer regulatory path, so it needs a dated approvals timeline before the plant phases, and the parity line should be drawn for the specific product it replaces. A plant based brand that uses contract manufacturing should drop the plant build slide and spend it on gross margin by channel. A precision fermentation company selling an ingredient to food makers should replace the retail listings with signed offtake agreements, which is what that buyer signs.
What food investors ask for
The Good Food Institute publishes the cost and capacity analysis that most alternative protein investors read, and its fermentation pages describe the gap between pilot and commercial scale that this deck is built around. Investors also check novel food status with the food regulator early, because Food Standards Australia New Zealand approval can take longer than a plant build. A deck that leaves regulation off entirely invites the question in the first five minutes, so say where the product stands even if the answer is already approved.
What makes this deck work
The scale argument is one line crossing another
Slide five plots cost per kilogram from the 40 tonne pilot to a 5,000 tonne plant against a flat 10.50 dollar parity line. The 2,000 tonne plant this round builds sits just above it at 10.60, and the deck says so rather than rounding down.
Every saving is a named line
Slide six breaks 18 dollars into five cost lines and shows each at the 2,000 tonne plant. Labour falls 60 percent and energy 48 percent; feedstock barely moves. An investor can see the reduction comes from scale, not from an assumed new strain.
The land comparison shows its working
Slide eight gives about 1,900 kilograms of protein per hectare and prints the method beside it: 10 tonnes of sugar, 4.2 tonnes of biomass at 45 percent protein. A sustainability claim with its arithmetic visible survives diligence.
Questions people ask
What is the key metric in an alternative protein deck?
Cost per kilogram, at the scale you run today and at the scale the round funds, set against the price of what the product replaces. Taste and sustainability matter, but investors in this category have watched good products fail on cost, so lead with it.
How do I chart cost reduction with scale?
A line chart with plant size on the horizontal axis and cost per kilogram on the vertical, plus a flat line for the parity cost. Five points is enough. Then back it with a table of cost lines so the curve is not just a fitted shape.
Should a foodtech deck compare itself with beef?
Only on a measure you can calculate and explain. This example compares protein per hectare and prints the yield assumptions beside the result. Avoid carbon or water figures you cannot source; one checkable comparison is worth more than three borrowed ones.
How much detail on the fermentation process should I include?
One slide, written for a generalist. Five steps with what happens at each, like slide seven, tells the investor what the plant money is for. Strain details, yields and process conditions go in the technical diligence pack, not the deck.
How should the use of funds look for a plant raise?
As plant lines rather than functions: vessels, building, downstream equipment, commissioning, working capital and contingency. Investors in capital heavy rounds want to see that most of the money becomes equipment. This deck puts 20 million of the 25 million into the first three lines.
Can the line chart show the parity line in a different colour?
Each chart series takes its colour from the theme by default, and series colours can be changed one by one in the editor. Keeping the parity line in a muted colour and the cost line in the brand colour makes the crossing point read first.
Build your own in about a minute
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Written and checked by the OneCraft team. Last checked .