Ampline Series A

EV charging pitch deck with utilisation broken out by site

A charging investor is buying one thing repeated a thousand times, so the only question that matters is what a single post earns and how long it took to get power to it. Ampline is invented, and its ten slides answer both with a per post waterfall and a council approval chart.

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AMPLINE · SERIES A 2027

240 Kerbside Chargers At 18 Percent

Seven kilowatt posts on residential streets, for people who park on the road

Priya Raghunathan

Co-founder, Ampline, Melbourne

Raising

$15M for 1,000 posts

Slide 1 · cover · Charger count and utilisation on the cover, because one without the other proves nothing.

No driveway

About a third of Australian households have no off street parking. Every charging business so far has been built for the other two thirds, who charge in a garage and never think about it again.

What that means

Home charging is closed

A renter in an apartment or a terrace cannot install a wall box. The cheapest electricity in the country is not available to them at any price.

Fast charging is wrong

A highway charger costs 90,000 dollars, charges in 20 minutes and is priced accordingly. Nobody wants to drive somewhere and wait for their weekly top up.

Cars sit still all night

A car parked from six in the evening to seven in the morning has thirteen hours. Seven kilowatts is plenty, and slow hardware is cheap hardware.

The kerb is council land

Every post needs a council permit and a grid connection. That, not hardware, is what sets how fast this business can be built.

02

Slide 2 · intro · Who this is for, said as a housing fact rather than as an electric vehicle forecast.

ONE SITE

What a post actually is

The post

A 7 kilowatt AC post with two sockets, 4,100 dollars. No screen, no card reader, nothing to vandalise.

The connection

A supply from the nearest pit, 6,200 dollars on average and the line that varies most between sites.

The install

Two days of traffic management, trenching and reinstatement. 2,900 dollars, done by a licensed contractor.

The permit

Council approval and the grid connection application. 600 dollars in fees and about seven months of calendar.

03

Slide 3 · pillars · The four parts of a site, so the 13,800 dollars a post is not an abstract number.

The year to June 2027

Utilisation is the share of all hours a post is delivering energy, measured across every post in the network.

240

Posts live

Across 14 council areas in Victoria and NSW.

18%

Utilisation

Energy delivered against all hours available.

$1.3M

Revenue

2.65 million kilowatt hours sold at 49 cents.

$5.4K

Per post a year

The unit the whole model is built on.

11,000

kWh a post

Per year, from a 7 kilowatt post.

7 mo

Permit to power

Median from application to first charge.

04

Slide 4 · metrics · Six numbers, with revenue per post shown beside the total so the unit is obvious.

Utilisation by site type

Twelve months to 30 June 2027, every post in the network.

What the split tells us

Six things we now site on:

A post within 60 metres of a resident front door beats one that is not

Retail car parks charge in the day, residential streets charge overnight

Apartment kerbs look ideal and underperform, because residents use the basement

Transport interchanges are commuter parking, so they sit idle every weekend

Two posts on one street beat one post on each of two streets

Nothing below 12 percent has ever recovered, so we now relocate rather than wait

Utilisation by site type

Percent of all hours in use

0%6%12%18%24%
Retail car park
Council street
Apartment kerb
Transport interchange
Utilisation

05

Slide 5 · metrics · Utilisation split by site type, because the blended 18 percent decides nothing on its own.

One post, one year

Dollars per post per year at 18 percent utilisation. Payback on a 13,800 dollar build is about eight years.

Revenue
Electricity
Site host share
Maintenance
Network fees
Contribution
01500300045006000

06

Slide 6 · metrics · One post taken from revenue to contribution, so the payback on 13,800 dollars is checkable.

Council approvals, 2028

Four councils, staggered on purpose so a single objection period never stops the whole build.

Task
Q1
Q2
Q3
Q4
Ashcombe, 180 posts
Approved
Approved, build starts January
Marrowdale, 140 posts
In assessment
Assessment closes in March
Penrhyn, 210 posts
In assessment
Public exhibition runs in May
Coldstream, 120 posts
Submitted
Lodged, first response due July
Grid connection queue
Network
Runs across all four, 14 week lead
Civil contractor
Build
Two crews, 40 posts a month at peak
Energisation
Build
A post earns nothing until this happens

07

Slide 7 · timeline · The council approval pipeline as bars, since the calendar is the constraint the round is buying around.

Three deals a site host can take

Council, retail or body corporate. We have signed all three and we prefer the first.

Revenue share

68%

We build and own, the host takes a share

Included

Post, connection, install, maintenance and the permit work, all at our cost.

Not included

Any control over pricing or which sockets go where.

Best for

Councils, who want the kerb used and no capital spend.

Host takes 10 percent of revenue

Fixed rent

24%

We build and own, the host takes rent

Included

Everything above, plus a rent floor that does not move with utilisation.

Not included

Any upside if the site turns out to be busy.

Best for

Retail car parks, who price parking bays already.

900 dollars a post a year

Host owned

8%

They buy the post, we run it

Included

Software, payments, maintenance and support on a management fee.

Not included

The hardware, the connection and the capital risk.

Best for

Body corporates with their own budget and a basement.

1,400 dollars a post a year

08

Slide 8 · comparison · Three ways a site host can deal with us, priced, because this is the negotiation every time.

THE ASK

Fifteen million, 1,000 posts

$15M

Series A, to 1,240 posts live

Use
Amount
Share
What it buys
Hardware and install
$10.50M
70%
760 posts at 13,800 dollars fully installed
Permits and grid works
$2.25M
15%
Connection upgrades on the sites that need one
Operations
$1.50M
10%
Two civil crews, a siting team and maintenance
Working capital
$0.75M
5%
Seven months between spending and first revenue
At 13,800 dollars a post, 10.5 million builds 760 posts. The other 240 come from a debt facility already termed.

09

Slide 9 · investment · Fifteen million in a table, with cost per post stated so the build target is arithmetic.

Every post, every hour

Utilisation by post by hour since the first install, including the eleven posts we relocated.

Email

priya@ampline.example

Post data

On request

Phone

+61 3 7010 8840

Office

Brunswick, VIC

10

Slide 10 · closing · Close on the post level data, which is the only thing that settles a utilisation argument.

The structure

What each slide is doing, so you can reuse the order even with different content.

Slide 1cover
Charger count and utilisation on the cover, because one without the other proves nothing.
Slide 2intro
Who this is for, said as a housing fact rather than as an electric vehicle forecast.
Slide 3pillars
The four parts of a site, so the 13,800 dollars a post is not an abstract number.
Slide 4metrics
Six numbers, with revenue per post shown beside the total so the unit is obvious.
Slide 5metrics
Utilisation split by site type, because the blended 18 percent decides nothing on its own.
Slide 6metrics
One post taken from revenue to contribution, so the payback on 13,800 dollars is checkable.
Slide 7timeline
The council approval pipeline as bars, since the calendar is the constraint the round is buying around.
Slide 8comparison
Three ways a site host can deal with us, priced, because this is the negotiation every time.
Slide 9investment
Fifteen million in a table, with cost per post stated so the build target is arithmetic.
Slide 10closing
Close on the post level data, which is the only thing that settles a utilisation argument.

Slide by slide

Slide one puts the post count and utilisation on the cover. Slide two is about households with no off street parking and why fast charging does not serve them. Slide three breaks one site into four costs. Slide four is six numbers including revenue per post and permit to power time. Slide five is utilisation by site type with six siting lessons beside it. Slide six is the per post waterfall from revenue to contribution. Slide seven is the council approval Gantt across four quarters. Slide eight is three site host deals with the share of sites on each. Slide nine is the fifteen million ask as a table. Slide ten offers the per post per hour data including the eleven relocations.

How to adapt this deck

A fast charging network on highway sites replaces utilisation by site type with utilisation by hour of day, because the business is peak driven and a single busy corridor carries the return. A company that leases rather than owns its posts removes the capital line from the ask and shows a lease adjusted contribution instead, which usually makes the payback slide shorter and the risk slide longer. A business selling hardware to councils rather than operating it drops the waterfall and replaces it with a tender pipeline, since revenue arrives as a procurement outcome rather than as kilowatt hours.

What this audience asks for

The Australian Renewable Energy Agency publishes its funded work on electric vehicle charging, including the kerbside and on street trials that this deck takes its shape from, and the government business planning guidance sets out how a capital heavy plan is expected to be presented. Read together they explain why an infrastructure investor asks for contribution per asset before they ask for a growth rate. A deck that leads with a national vehicle forecast and reaches per post economics on slide nine has the order backwards.

What makes this deck work

One post is the unit, and it is fully costed

Slide three breaks 13,800 dollars into post, connection, install and permit, and slide six turns 5,400 dollars of revenue into 1,750 of contribution. Together they give a payback the deck states as about eight years rather than leaving an investor to work it out and assume worse.

The utilisation split contradicts the obvious answer

Slide five shows apartment kerbs at 15 percent, below council streets at 19, and the bullets explain that residents use the basement instead. Publishing the site type that failed the hypothesis is what makes the other three numbers usable for siting decisions.

Approvals are the constraint and they are on a chart

Slide seven puts four councils on a quarterly Gantt with the grid connection queue running across all of them, because seven months from permit to power is what actually sets the build rate. A hardware plan with no approval calendar is a budget rather than a plan.

Questions people ask

What goes in an EV charging pitch deck?

Who cannot charge at home, what one site costs to build, utilisation and revenue per post, utilisation by site type, the contribution per post, the approval timeline, the site host deals and the ask. This example uses ten slides and one unit throughout.

How is utilisation defined in charging?

Say it explicitly, because there are three common definitions. This deck uses the share of all hours in which a post is delivering energy, states it on the metrics slide, and derives 11,000 kilowatt hours a year from a 7 kilowatt post at 18 percent. An undefined utilisation number is not comparable.

Should the deck show payback per charger?

Yes, even when it is long. This example says about eight years on a 13,800 dollar build, which is normal for kerbside infrastructure and abnormal for software. Hiding it invites an investor to assume a number, and the number they assume will be worse.

Why does a charging deck need a timeline slide?

Because approvals, not hardware, set the build rate. This deck shows four councils staggered so one objection period cannot stop everything, with a 14 week grid connection lead running underneath. The Gantt in this builder holds up to 12 tasks and draws no dependency arrows.

How do I present site host deals?

As three options with the share of sites on each, priced. This example shows revenue share at 68 percent of sites, fixed rent at 24 and host owned at 8, and says plainly which one the company prefers and why councils choose it.

How many slides for an infrastructure raise?

Ten to twelve. This one is ten. Vehicle adoption forecasts are the usual filler and every investor in the room has already seen three. The space is better spent on the per post economics, which is the thing they cannot look up.

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