Furrow Sense Series A
Agtech pitch deck example with numbers that reconcile
An agtech investor has been shown a water saving before and has learned to ask what it was measured against. Furrow Sense is invented, and every number in its ten slides ties back to one of three things: farms, hectares or the fee per hectare.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Open on the number the whole deck has to defend, not on the product.
- Slide 2intro
- Why irrigation decisions are still guessed at, said from the paddock rather than from a market report.
- Slide 3pillars
- The three things a grower actually buys, kept separate because they are priced separately.
- Slide 4metrics
- The three headline numbers, with the water saving stated as a measured average and not a claim.
- Slide 5metrics
- Revenue by season as bars, with the four numbers that explain the shape beside them.
- Slide 6pricing
- The per hectare price, with the minimum that makes each plan work said out loud.
- Slide 7process
- Installation to first call in four steps, because a grower assumes this takes a week.
- Slide 8comparison
- How the irrigation decision is made today against how it is made with a probe in the ground.
- Slide 9investment
- The five million as a donut, so the hardware share is obvious at a glance.
- Slide 10closing
- End on the one thing a grower can do next, with a date attached.
Slide by slide
Slide one puts the water saving and the number of seasons on the cover. Slide two describes the irrigation decision and the four things guessing it costs. Slide three separates the three data products, because a grower can buy the first alone. Slide four is the three headline numbers with their definitions. Slide five is six seasons of revenue as bars with four stat cards. Slide six is the price per hectare in three bands. Slide seven is the four steps from order to first call, with the grower present for one of them. Slide eight sets the old way of deciding against the probe on five weekly decisions. Slide nine is the five million ask as a donut. Slide ten closes on booking a paddock survey before the season starts.
How to adapt this deck
A company selling into one crop rather than three cuts the pricing slide to a single band and uses the space for agronomy, since a single crop buyer wants depth rather than range. A business with no hardware at all removes the donut and the install process and replaces both with a data partnership slide, because the capital question changes shape entirely. A company selling to corporate farms rather than family farms moves the season record slide forward, since compliance reporting is what a corporate buyer signs for and water saving is what a family farm signs for.
What this audience asks for
The Australian agricultural statistics agency publishes farm survey data on water use and irrigation practice, which is where a credible baseline for a saving claim comes from and where an investor will go to check one. Its farm performance work is also the source most agricultural funds use when they test whether a claimed saving is large enough to change a farm decision. Alongside that, the government business planning guidance is a useful reminder that a price per unit stated plainly does more work in a funding conversation than a market size, particularly in a sector where the buyer is one person making one decision twice a week.
What makes this deck work
The water saving names its own baseline
Slide four says 11 percent is measured against each farm’s own three year baseline, not against a control paddock or a modelled figure. That one clause is the difference between a number an agronomist will argue with and a number they will dismiss, and it is why the claim sits on the cover.
Three numbers multiply into the fourth
412 farms, 38,000 hectares and a blended 50 dollars a hectare produce the 1.9 million dollar bar on slide five, and the stat card beside the chart says so. A revenue chart that cannot be rebuilt from the traction slide is a chart an investor has to take on trust.
The ask is a stock of probes, not a hiring plan
The donut on slide nine puts 40 percent into hardware, and the label explains why: a probe is bought once and paid back over seven seasons, so growth here is physical rather than a sales hire. A use of funds slide that explains its own largest slice does most of the work of the ask.
Questions people ask
What goes in an agtech pitch deck?
The decision a grower makes and how they make it today, what the product actually measures, the farms and hectares under it, the revenue that follows from both, the price per hectare and the use of funds. This example uses ten slides and no market size slide at all.
How do I show a yield or water saving credibly?
Name the baseline, the period and the number of farms in the same sentence as the percentage. This deck says 11 percent against each farm’s own three year history across 412 farms. A saving with no baseline reads as a brochure number and will be discounted to zero by anybody who buys farm technology.
Should an agtech deck show price per hectare?
Yes, and with the minimum hectares that make each band work. Growers and investors both price the business that way. This example shows 22, 38 and 72 dollars a hectare a year across broadacre, row crop and horticulture, with the probe density that justifies the difference.
How many slides for a seed or Series A agtech deck?
Ten to twelve. This one is ten. Hardware businesses are tempted to add engineering slides, and the better place for those is an appendix. The main deck should survive being read by somebody who has never augered a probe into a paddock.
Does an agtech deck need a chart?
One, usually revenue or area under management by season. This example uses a six season bar chart with four stat cards beside it, which is the layout that lets the chart carry the trend while the cards carry the definitions. A second chart usually repeats the first.
What do investors ask that founders do not expect?
How many farms left. Retention in farm technology is seasonal rather than monthly, so a churn rate means very little. This deck answers with 91 percent of farms retained season on season on the stat card, which is the shape of the question an agricultural investor actually asks.
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