Clausewell Demo for Harrowgate Foods
Product demo deck
A deck with a hole in the middle. Clausewell is an invented contract review product and Harrowgate Foods an invented buyer, and these twelve slides are the six that come before the live software and the six that come after it. The discovery recap is not a courtesy here, it is the running order for the demo, and the recap table afterwards exists because a live demo leaves no artifact behind.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Names the demo, the buyer and the length, so nobody wonders what this hour is.
- Slide 2framework
- Who is in the room and what each of them needs from the hour, named individually.
- Slide 3agenda
- The clock, plus the upfront contract that makes an honest no acceptable at the end.
- Slide 4comparison
- The discovery recap, which in a demo deck doubles as the running order for the software.
- Slide 5pillars
- The four success criteria the buyer set, so the demo can be marked against them afterwards.
- Slide 6process
- The demo map itself: three workflows, each broken into the clicks we will actually do.
- Slide 7process
- The one thing a live demo cannot show: where the data actually goes.
- Slide 8comparison
- The recap against their own criteria, which is the artifact the live demo leaves behind.
- Slide 9testimonial
- Proof from a company of the same size and shape, not from a marquee logo.
- Slide 10timeline
- What the rollout costs the buyer in calendar time and in their own effort.
- Slide 11framework
- The security and administration answers Ruth asked for, on the slide rather than in a follow up.
- Slide 12qa
- Questions first, then three dated next steps with the names of who does each one.
What makes this deck work
The recap sets the demo order
Three problems on the left in the order the buyer ranked them, three workflows on the right in the same order. The demo then opens on their highest priority rather than on a login screen.
The recap table names the gaps
Five criteria, what was shown against each, and a column for where the product falls short. Volunteering the gap is what makes the other two columns believable, and it becomes the agenda for the technical validation.
IT gets answered on the slide
Residency, model training, single sign on, permissions, certification, export and deletion, all written down. Anything left as we will come back to you becomes a two week delay.
Questions people ask
What goes in a product demo deck?
Four to six slides before the demo: attendees, agenda with a time contract, the discovery recap, success criteria and the demo map. Three to five after it: a recap against the criteria, proof, rollout, security and next steps. The product itself fills the middle.
How long should the live demo be?
Around nine minutes of concentrated product for a standard call, up to twenty in a complex enterprise demo. Slides take fifteen to twenty minutes of a sixty minute call, and the rest is questions.
Should I show every feature?
No. Recorded call analysis shows top performing reps discuss roughly 39 percent fewer features than average reps and get about 28 percent more buyer questions. Show three workflows that map to their three problems and stop.
Why is there a slide after the demo repeating what we saw?
Because the demo leaves nothing behind. The recap slide is the artifact that circulates to the people who were not on the call, and it is the only place the honest gaps are written down.
What is an upfront contract in a demo meeting?
An agreement at the start about how the hour ends. Slide three sets the clock and says out loud that a no is an acceptable outcome, which removes the pressure that makes buyers vague. It also gives the seller permission to ask for a decision at the end without it feeling like a push.
How do I handle security and IT questions in a demo?
Put them on a slide. Slide eleven answers the security and administration questions the buyer's IT lead raised, by name, rather than promising a follow up email that arrives after the momentum has gone. Slide seven does the same for where the data actually goes, which is the one thing a live demo cannot show.
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Written and checked by the OneCraft team. Last checked .