Redlark Series A
Legaltech pitch deck example for a contract review tool
A legaltech buyer and a legaltech investor both start from the same suspicion, which is that the time saving came from a demo rather than from a firm. Redlark is invented, and its ten slides attach the 92 percent claim to a named pilot and never repeat it without the qualifier.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- One word, one line, so the room knows what is being sold before slide two.
- Slide 2intro
- The problem stated as a billing problem, because that is the problem a partner has.
- Slide 3process
- The five step review workflow, so nobody imagines a black box that spits out advice.
- Slide 4metrics
- Six numbers, with the 92 percent claim tied to the pilot that produced it.
- Slide 5metrics
- ARR split by firm size, because the whole enterprise case rests on the top band growing fastest.
- Slide 6pricing
- Three per seat prices, with the thing each tier actually unlocks rather than a feature wall.
- Slide 7comparison
- The four things a firm does today instead of buying this, priced honestly.
- Slide 8content
- The two objections a firm always raises, answered in their own words.
- Slide 9investment
- Seven million in six lines, weighted to the enterprise motion the ARR chart argues for.
- Slide 10closing
- Close by handing over the pilot data rather than by thanking the room.
Slide by slide
Slide one is the product name and the pricing model in one line. Slide two frames contract review as a fee problem rather than a technology problem. Slide three walks the five step review workflow with a lawyer starting it and a lawyer signing it. Slide four is six adoption numbers including the sourced time saving. Slide five is ARR by firm size as a stacked column with four stat cards. Slide six is three per seat tiers. Slide seven prices the five things a firm does instead. Slide eight answers the two objections and two follow ups. Slide nine splits seven million across six lines. Slide ten closes by offering the pilot method rather than a follow up meeting.
How to adapt this deck
A product sold to in house legal teams rather than to firms replaces the per seat pricing with a per company licence, because an in house team has no billable hour to protect and buys on volume instead. A company selling into one practice area drops the firm size chart and uses a matter type chart, since the growth story is depth rather than firm scale. A deck for a strategic buyer inside the legal publishing world moves the playbook slide forward, because the clause positions are the asset being acquired and the software around them is replaceable.
What this audience asks for
The regulator for solicitors in England and Wales, through the Legal Services Board, publishes work on technology adoption and on what firms are accountable for when a tool is part of the work. That accountability point is the one legal buyers raise first, and it is why this deck says plainly that the software flags and ranks while the lawyer advises and signs. Accelerator and investor guidance on deck structure supplies the other half of the discipline, which is to answer the questions the audience will ask anyway on a slide rather than in the room.
What makes this deck work
The 92 percent has a pilot attached to it
Slide four reports the time saving as a pilot median falling from 64 minutes to 5, and the slide description says the figure is from the 2026 pilot rather than from the wider customer base. Any claim of that size gets discounted unless the sentence next to it says where it came from.
The stacked column argues for the enterprise round
Slide five splits 2.4 million of ARR across three firm size bands over four quarters. The over 50 lawyer band goes from 120,000 to 1.14 million and reaches 48 percent of ARR, which is the entire justification for spending 30 percent of the round on enterprise sellers.
The competitive table prices doing nothing
Slide seven lists five options a firm has, including a junior lawyer at 186 dollars a contract and doing it at renewal for nothing. A landscape table that only names software competitors misses the two options firms actually choose, and the honest version is more persuasive.
Questions people ask
What goes in a legaltech pitch deck?
The billable problem, the workflow with the lawyer still in it, the adoption numbers, revenue split by firm size, the price per seat, what firms do instead, the objections and the ask. This example uses ten slides and gives a whole slide to the two objections.
How do I make a time saving claim credible to lawyers?
Name the pilot, the sample and the median rather than the average. This deck says 28 lawyers, 240 supplier contracts, median 64 minutes to 5. A mean can be moved by one outlier, and a room full of lawyers will ask which one it was before they ask anything else.
Should a legaltech deck show per seat pricing?
Yes, and with what each tier actually unlocks rather than a feature wall. This example prices Solo, Practice and Enterprise at 79, 159 and 239 dollars a seat, and the difference between them is a firm playbook, data residency and a quarterly review rather than a longer list.
What objections should the deck answer in advance?
Where the document goes and who is responsible if a clause is missed. Both are asked in every first meeting. This deck answers them on slide eight in the firm’s own language, including that documents are deleted 30 days after a matter closes and that the lawyer remains answerable.
How many slides for a legaltech Series A?
Ten to twelve. This one is ten. Security and compliance detail belongs in a separate pack, because procurement will read that document and the investment committee will not. Keeping the two apart stops the main deck turning into a questionnaire, and it means the security pack can be sent before the meeting.
Do I need a competitor slide if the competitor is a person?
Especially then. The real alternative in this market is a junior lawyer and a deadline, so the landscape table should price both. This deck puts a junior at 186 dollars a contract against 14 for the software, and leaves doing it at renewal on the sheet at zero.
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