Routeworks Series A
Logistics startup pitch deck built on cost per delivery
A fleet buyer and a logistics investor will both accept exactly one number, and it is the cost of one drop. Routeworks is invented, and its eleven slides carry that number from the cover to the ask, proved on one matched Tuesday rather than on a demo.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Put the deliveries routed and the saving on the cover, in that order.
- Slide 2intro
- Why a dispatcher cannot do this by hand, written as an arithmetic problem rather than a criticism.
- Slide 3pillars
- Five things the product does, each one tied to a moment in the day rather than to a feature list.
- Slide 4persona
- The fleet manager who signs, in her own words, because she is the only person who can prove the saving.
- Slide 5metrics
- Volume, saving and revenue in one row, with the saving stated as a matched comparison.
- Slide 6metrics
- Cost per delivery over eight quarters against a flat manual baseline, since one line alone proves nothing.
- Slide 7comparison
- One matched day, dispatcher against routed, so the 13 percent is a subtraction rather than a claim.
- Slide 8process
- How a fleet gets from a trial to a signature, since the sale is won on their own data.
- Slide 9pricing
- Per van pricing in bands, with the saving per van beside the price so the case makes itself.
- Slide 10investment
- Ten million in four lines, weighted to the integrations that decide whether a large fleet can even start.
- Slide 11closing
- Close by asking for the one thing that starts every deal, rather than for a meeting.
Slide by slide
Slide one puts deliveries routed and the saving on the cover. Slide two argues that ninety stops is a problem shape people cannot hold in their heads. Slide three is five things the product does across a weekday. Slide four is the fleet manager in four quadrants, including what she thinks of the last system. Slide five is volume, saving and revenue in one row. Slide six is cost per delivery over eight quarters with a manual baseline. Slide seven is one matched Tuesday in seven rows. Slide eight is how a fleet buys in four steps. Slide nine is per van pricing in three bands with the saving per van. Slide ten splits ten million four ways. Slide eleven asks for one real day of stops.
How to adapt this deck
A company selling to a single national carrier rather than to many mid size fleets replaces the pricing bands with a contract value slide and moves the integration line in the ask to the front, because the sale is one procurement process rather than many small ones. A product for owner drivers drops the persona slide and prices per driver, since there is no dispatcher to displace. A business selling into warehousing rather than delivery keeps the matched comparison and swaps cost per delivery for cost per line picked, which is the same discipline applied to a different unit.
What this audience asks for
The National Heavy Vehicle Regulator publishes the fatigue and work hour rules that constrain how a route can legally be built in Australia, and the federal infrastructure department publishes freight performance work that fleets use as a benchmark. Both matter here because a routing product that produces a plan a driver cannot legally run is worse than no plan at all. A deck that mentions time windows and vehicle limits as constraints, as this one does on the product slide, is speaking the language a fleet manager uses when they evaluate it.
What makes this deck work
The chart carries its own control line
Slide six plots cost per delivery falling from 4.23 to 3.41 dollars over eight quarters with a flat manual baseline running beside it at about 4.23. One line could be fuel prices. Two lines on the same axis make it the product, and nobody has to take that on trust.
One Tuesday, both ways, seven rows
Slide seven runs 46 vans and 1,180 drops through the dispatcher one week and the software the next, and reports kilometres, vans, hours, failed drops, fuel and planning time. The 55 cent saving per delivery is a subtraction anybody can check, and the fleet holds the raw data.
The sale is the proof, and it is on a slide
Slide nine says the fleet sends one real day of stops, the plans are compared, half the fleet runs routed for a fortnight, and only then is a price discussed. Describing the sale as a test the customer runs is more convincing than any accuracy claim.
Questions people ask
What goes in a logistics startup pitch deck?
The planning problem, what the software does during a day, who signs, the volume and saving, cost per delivery over time, a matched comparison, how a fleet buys, the pricing and the ask. This example uses eleven slides and one unit throughout.
Why is cost per delivery the right metric?
Because a fleet manager and a finance director will both agree to be measured on it, and it absorbs kilometres, hours and failed drops into one figure. Kilometres saved alone can be gamed by dropping stops, which is why this deck reports vans and hours beside it.
How do I prove a routing saving?
Run a matched comparison on the customer own data and publish every row. This example uses the same 46 vans and 1,180 drops on consecutive weeks and reports one row where the software is slower. A percentage with no method behind it is assumed to be a best case.
Should logistics software be priced per van or per delivery?
Per van in most cases, because a quiet month should not punish a fleet for signing. This deck charges per van on the vans that ran that month, in three bands from 58 to 36 dollars, and shows the annual saving per van beside each band.
What do fleet buyers object to?
Routes their drivers refuse to run. It is the reason a previous system failed in most fleets that have bought one before. The persona slide in this deck puts that objection in the buyer own words, and the sales process answers it by running half the fleet for a fortnight.
How many slides for a logistics Series A?
Ten to twelve. This one is eleven. Map screenshots are the usual filler and they all look the same. The matched day table is the slide that gets forwarded internally, which is the only real test of a slide in a business to business deck.
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