Ravensbourne Glass Case Study
Case study deck
Eleven slides about one customer, from Coalport, an invented shift handover product, and Ravensbourne Glass, an invented container glass plant. The usual case study order is challenge, solution, results and a quote. This one keeps that spine and adds the slide vendors normally cut: the internal argument in which the buyer nearly said no, with five reasons for and five against, and the eight week condition they attached to the deal.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Puts the headline result in the title rather than the customer logo, so the slide works as a link preview.
- Slide 2pillars
- The customer and the problem on one slide, so a reader can decide in ten seconds whether this story is theirs.
- Slide 3checklist
- The five failures in the customer own words, which is what makes another plant manager recognise themselves.
- Slide 4comparison
- The honest reason the deal nearly died, which is the most useful slide for a buyer at the same stage.
- Slide 5pillars
- What was actually deployed, in five parts, so the story is repeatable rather than magic.
- Slide 6timeline
- The programme as the customer experienced it, quarter by quarter, including the parallel run.
- Slide 7metrics
- The trend that carries the story, measured on the plant own cold end data rather than on ours.
- Slide 8comparison
- Five measured changes rather than one, because a single number invites the reader to disbelieve it.
- Slide 9testimonial
- The customer voice attached to the one number the whole story rests on.
- Slide 10content
- What the customer would tell the next plant, which is more useful to a reader than another benefit list.
- Slide 11closing
- States the transferable conclusion rather than thanking the reader, so the page ends on an argument.
What makes this deck work
The hesitation slide is the useful one
Five arguments for and five against, including that the headline value was a vendor forecast rather than the plant own figure. A reader at the same stage of the same decision recognises their own meeting, which no benefit list achieves.
The deal condition is written down
One line only, eight weeks, paper running in parallel, and nothing owed if the rejects did not move. Publishing the terms of the pilot tells the next buyer exactly what to ask for, and it costs the vendor nothing to say.
Five changes, not one
Handover time, reject rate, repeat faults, engineer response and audit preparation, each measured over twelve months against the twelve before. A single number invites disbelief; five that move together are much harder to argue with.
Questions people ask
What slides go in a case study presentation?
Cover with the headline result, the customer at a glance, the challenge in their words, why they chose you, the solution, the implementation, quantified results, a named quote and a next step. Ten to twelve slides is the working range.
How long should a case study presentation be?
Up to about thirty minutes including questions, with one idea per slide. If it is being read rather than presented, assume a few minutes and put the result in the title so the cover works as a link preview.
What makes a case study credible rather than promotional?
Named people, the customer own measurement rather than yours, at least one number that did not move as hoped, and the conditions the customer attached before they bought. This example carries all four.
How is a case study deck different from a written case study?
The written version is read alone and can carry detail. The deck is performed or skimmed, so it leads with the outcome, keeps one idea per slide, and ends on a transferable conclusion rather than on a summary of the story.
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