Orbitfarm Series A
A spacetech pitch deck with a launch timeline
A spacetech pitch deck has to prove that customers will pay for the data before the hardware is in orbit, and that the launch dates are fixed rather than hoped for. Orbitfarm, an invented earth observation company for cropping, does both with 2.2 million dollars of signed data contracts and a five date timeline.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Name the company and the date the first commercial data ships, because the whole deck hangs on that date.
- Slide 2intro
- The problem in the grower and agronomist language: decisions run on a two day clock, imagery on a monthly one.
- Slide 3pillars
- What Orbitfarm actually delivers, in three rows, so the satellite is described by its output not its hardware.
- Slide 4metrics
- Traction before launch, shown as contracts and commitments, because there is no revenue to chart yet.
- Slide 5pillars
- The three customer types, each with what they pay for and how much of the 2.2 million they account for.
- Slide 6comparison
- Orbitfarm against aerial imaging on revisit and the measures a buyer weighs next, with the trade offs left in.
- Slide 7metrics
- What one satellite costs and earns, so the 22 million dollar ask can be traced to hardware.
- Slide 8timeline
- Two launches and first commercial data, dated, so the investor can see what is fixed and what depends on the round.
- Slide 9investment
- The 22 million dollar use of funds as a table, with the two satellites as the largest line.
- Slide 10closing
- Close on the date and the evidence, and ask for the next meeting with the contracts in the room.
Slide by slide
Slide one names the claim: crop imagery sold before launch, with first data in January 2028. Slide two explains why crop decisions outrun the imagery agronomists can buy. Slide three describes what a customer receives in three rows: revisit, detail and delivery. Slide four is what is already signed. Slide five is the three customer types and their share of the pre-sold total. Slide six compares revisit, resolution, lead time and cost with aerial surveys and free satellites. Slide seven is the cost to orbit for one satellite. Slide eight is the launch timeline. Slide nine is the 22 million dollar use of funds. Slide ten offers a session on the build contract, the launch booking and the data contracts.
How to adapt this deck
A launch services or in orbit hardware company has no data customers, so slide five becomes signed launch or payload contracts and slide seven becomes cost per kilogram to orbit. A downstream analytics company that buys imagery rather than flying satellites can drop the cost to orbit slide and replace it with gross margin after data costs. A company before any contracts should be honest about it: replace slide four with letters of intent alone and give the timeline a funded and unfunded colour rather than one line.
What space investors ask for
The European Space Agency publishes the specification of its free Sentinel-2 imagery, and investors use it as the baseline every commercial imaging company has to beat. The question is never whether satellites can image crops but why a farmer would pay when free data exists. That is why slide six puts the free satellite column beside the paid one and admits aerial imagery is sharper. The Australian Space Agency and Geoscience Australia describe the national earth observation programs a local buyer will compare against.
What makes this deck work
Traction before launch is contracts
With no revenue to chart, slide four shows three satellites under a fixed price build contract, 2.2 million dollars of data pre-sold and 20 letters of intent. Slide five splits the 2.2 million into 0.9, 0.7 and 0.6 million across three customer types, so the total is accounted for.
The timeline separates fixed from funded
Slide eight dates both launches and the first commercial data. Launch one and the January 2028 data date are already contracted; launch two in June 2028 is the thing this round pays for, which the slide says in so many words.
The ask traces to hardware
Slide seven prices one satellite at 4.1 million dollars to orbit. The use of funds table on slide nine has satellites two and three at 8.2 million, twice that figure, and the rows add to 22 million with the shares rounded.
Questions people ask
How do I show traction in a spacetech deck before launch?
Show signed contracts and commitments instead of revenue: hardware under contract, pre-sold data or capacity, and letters of intent with the area or volume they cover. Orbitfarm shows three satellites contracted, 2.2 million dollars pre-sold and 20 letters of intent covering 4.6 million hectares.
What belongs on a satellite cost slide?
Build, launch and insurance as separate lines, the total cost to orbit, the design life and the revenue one satellite can earn a year. This deck puts those six lines in a small table so the investor can see that one 4.1 million dollar satellite earns back its cost inside its five year life.
Should a space startup compare itself with free satellite data?
Yes, because the investor will. Leaving free public imagery out of the comparison looks like you hope nobody knows it exists. Put it in a column with its real strengths, such as zero cost and a five day revisit, and show the measure where you win.
How detailed should the launch timeline be?
Five or six dated milestones is enough: contracts signed, each launch, commissioning, first paid data and full service. Say which ones are already booked and which depend on the round. Gantt bars are not needed for this; a simple dated list reads faster.
Can I add a map of coverage regions to this deck?
The map slide highlights or shades whole countries, which suits a slide on target markets. It cannot place pins on cities or draw satellite tracks, so a coverage swath or ground station map would need to be uploaded as an image instead.
How long should a spacetech pitch deck be?
Ten to twelve slides for a first meeting. This one is ten. Technical detail on sensors and orbits belongs in a separate technical appendix that goes to the investor engineering adviser, not in the main deck that a partner reads in a few minutes.
Build your own in about a minute
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Sources
Written and checked by the OneCraft team. Last checked .