Mirrabel Events for Ines and Theo
Wedding planner proposal with packages and a run sheet
A wedding planner proposal has to show a couple how much of the work they can hand over and at what price, what happens month by month until the day, and how the day itself will run without them answering a single supplier question. Mirrabel Events, an invented planner, proposes full planning to Ines and Theo, an invented couple, in nine slides.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- The couple and the date on the cover, so the proposal reads as their wedding from the first slide.
- Slide 2pillars
- The couple's brief in three parts, so the package recommendation answers what they said they wanted.
- Slide 3pricing
- Three planning packages side by side, so the couple choose how much of the work they hand over.
- Slide 4timeline
- The ten month plan in six steps, so the couple can see what they decide and when.
- Slide 5checklist
- Every supplier category the planner books and manages, so the couple know nothing is left to them.
- Slide 6timeline
- The wedding day run sheet as a table, with the planner's job at each point, so the couple see who handles what.
- Slide 7investment
- Where the 66,000 dollar budget goes, including the planner, so the fee is seen against the whole wedding.
- Slide 8testimonial
- Three past couples, standing in for a photo gallery of their weddings, each on what the planner took off their hands.
- Slide 9closing
- The deposit and the first venue visits, so June 2028 dates are not lost while deciding.
Slide by slide
Slide one names the couple, the date and the ten months to go. Slide two plays back their brief: 140 guests, one venue, about 66,000 dollars and parents who can relax. Slide three is the three packages. Slide four is the ten month plan, a meeting every second month. Slide five lists the seven suppliers the planner books and manages. Slide six is the run sheet. Slide seven is the budget split. Slide eight quotes three past couples, standing in for a photo gallery. Slide nine sets a 790 dollar deposit and the first venue visits on 14 August.
How to adapt this deck
A destination wedding should add a slide on guest travel, with flights, accommodation blocks and a shuttle plan, since that is most of the planning work. A small elopement should replace the ten month plan with a four week one and drop the supplier checklist to three or four names. A planner with strong photography from past weddings should add a gallery slide of three weddings in place of, or beside, the testimonials, because couples choose planners partly on style.
What consumer guidance says about deposits
The UK Competition and Markets Authority has told wedding and event venues that terms are more likely to be fair when a deposit only reserves the service and is a small percentage of the total, when advance payments reflect the business's real costs, and when cancellation charges follow a sliding scale. That is why the deposit here is 10 percent of the planning fee. The Australian Bridal Industry Academy represents wedding businesses in Australia. Couples comparing planners mostly want clear fees, a plan with dates and confidence that the day will run without them.
What makes this deck work
Three levels of hand over
Slide three prices Day Coordination at 2,400 dollars, Partial Planning at 4,800 and Full Planning at 7,900, each described by when the planner takes over. A couple with ten months to go and guests flying in can see why the full package is recommended.
The run sheet shows the planner working
Slide six lists five moments of the day, from suppliers arriving at 1 pm to the first dance at 8.30, with a column for what the planner does at each one. The couple see someone checking deliveries and paying balances while they are at dinner.
The fee sits inside the budget
The donut on slide seven splits the 66,000 dollar budget, with venue and catering at 46 percent and planning at 12 percent, the 7,900 dollar fee. Seeing the fee as one slice of the whole wedding is easier to accept than a fee quoted on its own.
Questions people ask
What should a wedding planner proposal include?
The couple's brief, your packages and fees, a month by month plan, the suppliers you will book, a run sheet for the day, how the budget is split, a few past couples and the deposit to get started. This example covers each in nine slides.
How should a wedding planner price packages?
By how much of the work you take on: coordination on the day, planning from a few months out, or full planning from the start. Fixed fees are easier for couples to compare than percentages, and showing the fee inside the total budget helps them see its size in context.
What goes on a wedding day run sheet?
Each moment of the day with its time, who is involved and what the planner or coordinator does. Five to ten rows covers most weddings. Share it with every supplier at the final meeting so the photographer, caterer and band all work to the same times.
How big should a wedding planner deposit be?
Small enough to reserve the date rather than pay for work not yet done. UK competition guidance says a deposit should be a small percentage of the total. This example asks for 10 percent of the planning fee and spreads the rest across the planning months.
Should I include past weddings in a proposal?
Yes, ideally with a short quote from each couple about something you handled for them. If you have good photos, add a gallery slide. Choose weddings similar in size or style to the couple you are pitching, so they can picture their own day.
Can I change the budget donut for each couple?
Yes. Click the chart to edit its categories and percentages, and the donut redraws with the legend. Keep the values adding up to 100 so the slices read correctly, and update the total and the fee in the text beside it.
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Sources
Written and checked by the OneCraft team. Last checked .