Sales decks by industry: presentation examples for proposals, bids and renewals

Proposals, bids and sales decks

The decks fall into three groups. Proposals answer a brief the buyer has already written: the consulting proposal costs three workstreams from team days, the catering proposal prices three menus per head for a 180 guest wedding, the architecture and landscaping proposals cost each stage. Bids compete against other suppliers on method, time and price, as the construction bid does with a 34 week Gantt and a price by trade package. Sales decks open the conversation: the commercial cleaning deck sets out a weekly schedule by floor and one monthly price, the solar deck shows bills before and after and a payback in years, the managed IT deck compares per seat tiers with the cost of hiring in house.

Selling to a customer you already have

Three decks are for existing relationships. The SaaS renewal deck puts the value delivered in dollars before the renewal price. The upsell deck starts from usage hitting the plan cap and shows the saving per project on the bigger plan. The influencer media kit sells reach to brands with followers by platform, engagement and rates. The real estate listing presentation and the insurance broker presentation sell advice rather than a product, so they lead with comparable sales or a side by side of three insurers.

Choosing and adapting one

Start from what your buyer is deciding, not from your industry: a renewal deck for software and one for a cleaning contract ask the same question. Eight of the eighteen are Australian. Every company and client is invented, and the arithmetic reconciles from slide to slide. A deck like these can be generated from a prompt, edited slide by slide, shared as a read only link and exported as a PDF or a PowerPoint file.

Every page in this collection

• Architecture proposal deck from concept to fee

  An architecture proposal deck has to show a client that the practice understood the brief, can turn it into ideas worth choosing between, and will charge a fee the client can follow stage by stage. Aldermoth Architects, an invented practice, proposes a community library to Eastmoor District Council, an invented council, in ten slides that move from site to concept to fee to approval.

• Catering proposal presentation with menus priced per head

  A catering proposal presentation has to let a couple compare menus at a price per head, show that the evening will run to time, and prove that guests with allergies will be fed safely. Fig and Fennel Catering, an invented caterer in regional New South Wales, proposes a long table dinner for a 180 guest barn wedding in nine slides that end in a quote with every staffing line shown.

• Commercial cleaning sales deck with a site schedule

  A commercial cleaning sales deck has to show a facilities manager exactly what gets cleaned, where and how often, what it costs each month, and that the paperwork they must file is ready. Sparkline Facilities, an invented Australian cleaning company, pitches for a four floor office in nine slides built around a weekly schedule the manager could pin to the kitchen wall.

• Construction bid presentation: method, programme and price

  A construction bid presentation has to show a tender panel how the building will actually be built, that the programme holds together week by week, and that the price can be traced line by line. Ketterby Builders, an invented contractor, presents its bid for a school hall to Marrinbah Public School, an invented school, in eleven slides built around one operating campus and a 34 week programme.

• Consulting proposal deck: scope, approach, fees and team

  A consulting proposal deck has to show the client that the scope answers their actual decision, that the fee can be traced to effort, and that they know who will do the work and what they will hold at the end. Tessaly Advisory, an invented firm, proposes a 12 week operations review to Wexcombe Packaging, an invented box maker deciding whether to buy a 14 million dollar third line.

• Event venue sales deck: rooms, capacities and packages

  An event venue sales deck has to show an organiser that the event fits, room by room and hour by hour, and what it will cost per person and in total. The Pennock Quay Rooms, an invented waterfront venue, pitches a one day leadership summit for 220 people with dinner to Corvane Freight, an invented logistics company, in nine slides ending in one quote.

• Influencer media kit: audience, rates and past work

  An influencer media kit has to tell a brand manager three things quickly: who actually watches, what a post or reel costs and what it includes, and what happened for brands that booked before. Juniper Vossel, an invented home cooking creator with 212,000 followers, sets that out in eight slides, from the audience by age to three past campaigns with their results.

• Insurance broker presentation with cover compared in a table

  An insurance broker presentation has to show a business owner what could actually go wrong in their business, how three insurers would respond on cover, excess and price, and why the recommendation is not simply the cheapest quote. Callowmere Brokers, an invented Brisbane broker, presents a renewal package to the owner of Pickering Lane Espresso, an invented cafe, in nine slides with the broker fee shown.

• Landscaping proposal presentation with a planting plan

  A landscaping proposal presentation has to help a family picture the finished garden, show exactly what will be planted, and set out what it costs and how long the yard will be a building site. Fernmoss Landscapes, an invented Australian landscaper, proposes a 154 square metre rear garden for the Whitfield family, an invented client, in nine slides from concept plan to first year of care.

• Managed IT services sales deck: tiers and response times

  A managed IT services sales deck has to show a professional firm three things: what is wrong with its IT today, what each level of support costs per seat and how fast it responds, and why that beats hiring another administrator. Bytewell MSP, an invented provider, pitches Merriot Keane, an invented 60 seat accounting firm, in ten slides built around its busiest season.

• Marketing agency pitch deck for a new client

  A marketing agency pitch deck has to prove it understands the client's customer better than the last agency did, that it has moved the same numbers for someone similar, and that the first 90 days are planned rather than promised. Quillmoor Agency, an invented agency, pitches Bellcroft Home, an invented 14 store homewares retailer, with a persona, two case studies whose returns can be checked, a day 90 scorecard and two ways to buy.

• Real estate listing presentation that wins the vendor

  A real estate listing presentation has to convince a vendor of three things before they sign: this agent sells homes like theirs quickly and close to the asking price, the price advice comes from real comparable sales, and the campaign has a date and a cost they can see. Harbour and Vale Realty, an invented Victorian agency, pitches to sell a three bedroom house in ten slides that do exactly that.

• Recruitment agency pitch deck: time to hire and fee model

  A recruitment agency pitch deck has to prove to a hiring firm that the agency fills roles like theirs faster than they can alone, that the people it places stay, and that the fee model fits how many roles they need. Talentline, an invented recruiter, pitches Varncombe Engineering, an invented consulting firm that needs nine engineers by June, with results by level and two ways to pay.

• SaaS renewal deck: value delivered, then the ask

  A SaaS renewal deck has to prove the customer got more out of the last term than it paid, that the product is actually being used, and that the next term is a plan rather than a repeat invoice. Tenure, an invented onboarding and retention platform, presents a renewal to Halsworth Care Group, an invented aged care employer with 900 staff, in nine slides that reach the price only on slide seven.

• Solar sales presentation with the payback shown honestly

  A solar sales presentation has to prove the payback to a household that has heard inflated claims before: the bill today, the bill after, the system that bridges them and the arithmetic in between. Solvenna Solar, an invented Brisbane installer, proposes a 6.6 kW system in nine slides where every saving is traced to kilowatt hours and every dollar of the quote is listed.

• Training provider sales deck example for an HR buyer

  A training provider sales deck has to prove to an HR buyer that the programme changes how managers behave at work, and exactly what that costs per cohort. Vantlow Learning, an invented provider, proposes a 12 week programme for the 48 claims team leaders at Coppervane Insurance, also invented, with an outcome for every module, results rated by managers across 41 earlier cohorts and three prices.

• Upsell presentation: usage data makes the case

  An upsell presentation has to show a customer, from their own usage, that the plan they are on is now holding them back, and that the bigger plan costs less per unit of what they actually use. Sitewell, an invented construction software company, proposes its Enterprise tier to Corran Homes, an invented builder running five sites on paper because of a plan cap, in eight slides.

• Wedding planner proposal with packages and a run sheet

  A wedding planner proposal has to show a couple how much of the work they can hand over and at what price, what happens month by month until the day, and how the day itself will run without them answering a single supplier question. Mirrabel Events, an invented planner, proposes full planning to Ines and Theo, an invented couple, in nine slides.