Pitch deck examples by funding stage and purpose

The question each stage asks

The friends and family deck is eight plain slides on what the money buys and what could go wrong. The bridge round deck shows the runway in months with and without the round and the milestone the money reaches. The convertible note deck puts every term on one slide and shows what the cap is worth at three levels. The Series C deck leads with the burn multiple rather than growth. The bank loan presentation shows repayments against cash flow and the cover ratio a lender needs. The innovation grant deck maps milestones to the grant and the matching money. The investor teaser stops at eight slides and three numbers, because its only job is to win a first call.

Decks that are not for a funding round

Several decks in this group ask for something other than equity. The franchise deck recruits franchisees and shows a single site's profit and payback. The acquisition deck sells a business and shows recurring revenue, client tenure and a price set as a multiple of earnings. The corporate innovation deck asks a company's own executives for budget. The university spinout deck explains the licence, the team and the first money. The strategic partner deck sets out what each side brings and how revenue is shared. The distributor deck asks a wholesaler to carry a drinks brand, with sales per store and the margin left at each step from factory to shelf. The pitch competition deck is timed to five minutes. In each, the arithmetic reconciles across slides and each page shows the working.

Choosing and adapting one

Start from the stage or the audience, not the industry, because a bridge deck for a software company and one for a food brand ask the same question. Seven of the fourteen are Australian. Every company is invented, and companies that appear in more than one deck keep consistent numbers and dates. A deck like these can be generated from a prompt, edited slide by slide and exported as a PDF or a PowerPoint file.

Every page in this collection

• Bridge round pitch deck: why, how much, to what

  A bridge round pitch deck has to prove that the money reaches a named milestone, not just more months. Tallyvan, an invented bookkeeping app for tradespeople, asks for 1.5 million dollars to get from 1.6 to 2.4 million dollars of ARR before its Series A, and puts the runway arithmetic on slide three.

• Business loan presentation: what a lender needs to see

  A business loan presentation has to prove the business can make the repayment every month, not just on average, and that the lender is covered if it cannot. Carrow Street Bakery, an invented Ballarat bakery, asks for 420,000 dollars over five years and draws the 8,395 dollar repayment across twelve months of cash flow.

• Convertible note pitch deck with the terms on one slide

  A convertible note pitch deck has to prove the terms are fair before it proves the company, because a note investor is choosing a price as much as a business. Lullwick, an invented sleep coaching app for shift workers, puts every term on one slide and shows what the cap is worth at three levels.

• Distributor pitch deck: the margin stack by channel

  A distributor pitch deck has to prove two things before anything else: the product already sells through in stores like the ones the distributor serves, and every can leaves enough margin at each step for the distributor and the retailer to want it. Fizzroot, an invented Melbourne kombucha brand, makes that case to Pellbrook Distribution, an invented chilled distributor, in ten slides built on scan data and one price ladder.

• Franchise pitch deck for recruiting franchisees

  A franchise pitch deck has to prove to a prospective owner that the numbers work at their cart, not the brand average, and that every fee is on the table before they sign. Rollo Coffee Carts, an invented network of 34 carts, shows the 149,000 dollar upfront cost, the 8 percent ongoing fees and the owner profit that pays it back in 22 months.

• Friends and family round pitch deck in eight honest slides

  A friends and family round pitch deck has to prove one thing a venture deck never does: that the founder has told people who trust them exactly what could go wrong. Foldkin, an invented reusable courier satchel maker in Geelong, raises 150,000 dollars on a SAFE with a risk slide before the timeline.

• Grant pitch deck for an innovation fund: milestones and match

  A grant pitch deck has to prove the project scores against the fund criteria, that each payment is tied to a milestone, and that the applicant can match the money. Furrow Sense, an invented soil probe maker in Griffith, applies for 480,000 dollars matched dollar for dollar to add a salinity sensor.

• Internal startup pitch deck for winning budget in house

  An internal startup pitch deck has to prove to an executive committee that the idea serves the strategy already approved and that the money can be stopped at any point. The Returns Hub team at Kilnworth Logistics, an invented freight company, asks for 1.2 million dollars released in four quarterly gates after a pilot quarter of 190,000 dollars.

• Investor teaser deck: eight slides before a call

  An investor teaser deck has to prove the company is worth a first call, and nothing more, so it carries the thesis and three numbers and leaves the detail for later. Mossgate, an invented security operations service for mid-size firms, sends eight slides with 4.9 million dollars of ARR and a six week round timetable.

• Pitch competition deck: eight slides for five minutes

  A pitch competition deck has to prove one idea fast enough that a judge can repeat it after the night, so every slide carries less than an investor deck would. Saltbrook, an invented Byron Bay sunscreen brand, uses eight slides timed to 300 seconds, three numbers and one chart.

• Sell my business pitch deck for an IT services company

  A pitch deck for selling a business has to prove that the earnings will survive the owners leaving, because that is what a buyer is paying for. Cobbleport IT, an invented managed services firm, shows 70 percent recurring revenue, 61 clients by tenure without names and a price of six times EBITDA with a fifth paid on retention.

• Series C pitch deck that leads with efficiency over growth

  A Series C pitch deck has to prove that growth is now bought efficiently, because late stage investors price the next dollar of ARR, not the last one. Routeworks, an invented delivery routing company, shows its burn multiple falling from 2.4 to 0.9 and four expansion markets each priced with its own payback.

• Strategic partnership pitch deck: what each side brings

  A strategic partnership pitch deck has to prove that the deal is balanced before any money is discussed, and that the partner can test it without much risk. Hushlane, an invented therapist booking marketplace, proposes a 90 day pilot to Southmere Health, an invented insurer, backed by a 2,000 member cohort where 38 percent booked a session.

• University spinout pitch deck: licence, team, first money

  A university spinout pitch deck has to prove that the company owns what it needs to sell, that someone other than the inventor will run it, and that a customer has paid. Quorvane Materials, an invented spinout from a fictional engineering faculty, shows its licence terms, its CEO from industry and an 85,000 dollar paid pilot.