Rollo Coffee Carts Franchise Opportunity
Franchise pitch deck for recruiting franchisees
A franchise pitch deck has to prove to a prospective owner that the numbers work at their cart, not the brand average, and that every fee is on the table before they sign. Rollo Coffee Carts, an invented network of 34 carts, shows the 149,000 dollar upfront cost, the 8 percent ongoing fees and the owner profit that pays it back in 22 months.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- A loud brand cover that says this is a recruitment deck for franchisees, not an investor pitch.
- Slide 2intro
- What the franchisee is buying, in four plain points, before any number.
- Slide 3metrics
- The three numbers a prospective franchisee asks first, each defined so they can be checked against the disclosure document.
- Slide 4pricing
- Every fee in one table, upfront and ongoing, so nothing in the agreement is a surprise.
- Slide 5comparison
- A company cart against a franchise cart, line by line, so the franchisee sees exactly what the royalty buys and what the owner earns.
- Slide 6metrics
- How weekly sales build after opening, so a new owner knows the first months are lower than the average.
- Slide 7process
- The six week onboarding, one step a week, so the time commitment before opening is clear.
- Slide 8pillars
- Three real sites described by their trade, standing in for photos, so a franchisee sees what a good site looks like.
- Slide 9checklist
- Who succeeds as a Rollo owner, so the wrong applicants can rule themselves out early.
- Slide 10timeline
- The steps from enquiry to signing, including the legal waiting periods, so the process reads as fair.
- Slide 11closing
- Close with the next real step, a morning on a cart, which is how most owners decided.
Slide by slide
Slide one is a loud brand cover for a recruitment deck. Slide two is the opportunity in four points: a secured site, a fitted cart, six weeks of training and supply. Slide three is carts, average weekly sales and payback. Slide four is every fee in one table. Slide five compares a company cart with a franchise cart over a year. Slide six charts the ramp after opening. Slide seven is the six week onboarding. Slide eight describes three real sites by their trade. Slide nine is who succeeds as an owner. Slide ten is the steps from enquiry to signing. Slide eleven invites the reader to work a morning shift.
How to adapt this deck
A franchise with retail shops rather than carts should add a fit out range and a lease slide, because shop leases are usually the largest risk a franchisee carries. A service franchise such as cleaning or tutoring has no site, so slide eight becomes territories and slide six becomes clients by month since launch. A brand with fewer than ten outlets should be careful with averages: show each outlet in a table instead, so a prospective owner does not mistake one strong site for a network result.
What prospective franchisees should see
The Australian Competition and Consumer Commission explains that a franchisor must give a prospective franchisee the disclosure document, the key facts sheet and the agreement at least 14 days before signing or paying non refundable money, and that a new franchisee has a 14 day cooling off period after signing. Business.gov.au also has a plain guide to buying into a franchise. A recruitment deck does not replace any of those documents, so every figure on slide four should match them exactly, which is what the slide description promises.
What makes this deck work
The owner profit is a full year
Slide five takes 353,600 dollars of sales, the 6,800 dollar average for 52 weeks, and deducts stock, wages, site costs and 8 percent of fees to reach 81,232 dollars. Divide the 149,000 dollar upfront cost by about 6,770 a month and the 22 month payback on slide three follows.
The ramp is shown, not averaged
Slide six charts weekly sales from 4,100 dollars in month one to 7,300 in month 24. A new owner sees that the first months sit below the network average, which a single 6,800 figure would hide.
The legal waiting periods are a feature
Slide ten states the two 14 day periods in the Franchising Code, for documents before signing and for changing your mind after, and says the company does not shorten either. That reads as fair dealing to someone about to commit their savings.
Questions people ask
What should a franchise recruitment deck include?
The opportunity, network results, every fee, the economics of one outlet, training and support, who succeeds, and the legal steps to signing. This eleven slide example covers all of them. It should never contain a figure that differs from the disclosure document.
How do I show franchisee earnings honestly?
Build one year of profit for one outlet from the network average, line by line, and say what is excluded, such as tax and the owner wage. Then show how sales ramp after opening. Avoid quoting the best outlet as typical; name it as the best, as slide eight does.
Should a franchise deck compare company and franchise outlets?
Yes, because the prospective owner wants to know what the royalty buys and why the franchisor sells rather than owns. A side by side year, like slide five, shows the company earns less on a franchise cart but the owner earns more by working it.
What do the 14 day periods in the Franchising Code mean?
Per ACCC guidance, the franchisor must provide the disclosure documents at least 14 days before you sign or pay non refundable money, and a new agreement carries a 14 day cooling off period after signing. Check current ACCC guidance, as the Code was updated in 2025.
How do I present payback for a franchise?
Divide the total upfront investment by the monthly owner profit and state both inputs. Here 149,000 dollars over about 6,770 dollars a month gives 22 months. Show it as an average, and point to the sales ramp so nobody assumes month one profit.
Can I show photos of the outlets in this deck?
Yes, image slots take uploaded photos, and a gallery slide can show several sites together. This example describes three sites in text panels instead, by trade and weekly sales, because the numbers are what a prospective owner needs to compare.
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