Foldkin Friends and Family Round
Friends and family round pitch deck in eight honest slides
A friends and family round pitch deck has to prove one thing a venture deck never does: that the founder has told people who trust them exactly what could go wrong. Foldkin, an invented reusable courier satchel maker in Geelong, raises 150,000 dollars on a SAFE with a risk slide before the timeline.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- Name the round for what it is, family and friends money, so nobody reads it as a venture pitch.
- Slide 2intro
- What is proven and what is not, side by side, before any number, because these investors trust the founders and deserve the plain version.
- Slide 3process
- How one satchel travels, in six steps, so a family investor can picture the product without a sample in hand.
- Slide 4metrics
- Five months of sales by month with the four numbers that matter beside it, and nothing projected.
- Slide 5investment
- The 150,000 dollar ask, the SAFE in one line, and four uses of the money with amounts.
- Slide 6checklist
- The risks in plain words, one line each, because friends and family investors are rarely shown them and always should be.
- Slide 7timeline
- The next twelve months quarter by quarter, so the money can be checked against what actually happened.
- Slide 8closing
- How updates will reach investors, which matters more to this audience than a contact line.
Slide by slide
Slide one names the round on the cover, so nobody mistakes it for a venture pitch. Slide two sets out what is proven and what is not. Slide three shows one satchel travelling from shop to customer and back in six steps. Slide four is five months of sales with stockists, shops buying and the reorder rate. Slide five explains the SAFE in one sentence and splits the 150,000 dollars four ways. Slide six is the risks. Slide seven is the next twelve months by quarter, ending in a choice between a seed round and slower growth. Slide eight says how investors will hear about progress, month by month.
How to adapt this deck
A founder raising a loan from family rather than equity should replace the SAFE slide with the loan terms: amount, interest, repayment dates and what happens if a payment is missed. A service business with no product to show can merge slides three and four into one slide of customers and revenue. A founder raising from more than a handful of people should check the small scale offer limits first and say on slide five how many investors the round will take.
What family investors need to see
The Australian Securities and Investments Commission explains that a company can make personal offers to fewer than 20 people in a twelve month period, raising no more than 2 million dollars, without a disclosure document, as long as the offer is not advertised. That limit is why this deck caps the round at 20 investors. Y Combinator publishes the SAFE documents and a user guide that explain how conversion works; even with an Australian version, a founder should be able to explain the cap in one sentence, as slide five does.
What makes this deck work
Not proven is a heading
Slide two gives proven and not proven equal panels. Return rate at volume, cleaning cost under 40 cents and a big retailer switching are all named as unknowns. Family investors rarely see that written down, and it is the reason this deck can be trusted.
The risks get their own slide
Slide six lists five risks in one line each, starting with you could lose all of it, and explains that the 1.5 million dollar cap is not a valuation. Putting this after the ask and before the timeline means nobody signs without reading it.
Small numbers, all reconciled
The five monthly bars on slide four add to 28,000 dollars, and the four uses on slide five add to 150,000. The stock line, about 14,500 satchels at 3.10 dollars, matches the satchel cost on the timeline. Small rounds are judged on care, not size.
Questions people ask
Do I need a pitch deck to raise from friends and family?
You do not need one, but writing it forces you to state the terms, the risks and how you will report back. A short deck also protects the relationship, because everyone signs having seen the same eight slides. This example takes about ten minutes to read.
What should a friends and family deck say about risk?
That the money could be lost entirely, that it cannot easily be sold, that there may never be a round where it converts, and that there are no dividends. Plain words, one line each. Slide six of this example is a model you can copy almost word for word.
Should friends and family invest on a SAFE or a loan?
A SAFE converts to shares at a later priced round and pays no interest, so it suits a company that hopes to raise again. A loan suits a business that expects to repay from profit. Get advice on either; the deck should simply state which one and how it works.
How many people can invest in a small Australian round?
ASIC guidance says personal offers to fewer than 20 people in twelve months, raising up to 2 million dollars, need no disclosure document if the offer is not advertised. That is why this deck caps the round at 20 investors. Check the current rules with an adviser before you send the deck.
How do I show early sales without looking small?
Show them by month so the direction is visible, and put the measures that matter beside them, such as repeat orders and stockists. Five months rising from 2,600 to 8,800 dollars says more than a single total. Do not project the line forward on this slide.
How should I promise updates to family investors?
Name the channel and the frequency, and promise the bad months too. This deck commits to a monthly email, quarterly sales and bank balance, and a yearly dinner. A closing slide like that matters more to this audience than a contact card.
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Written and checked by the OneCraft team. Last checked .