Juniper Vossel Media Kit 2028
Influencer media kit: audience, rates and past work
An influencer media kit has to tell a brand manager three things quickly: who actually watches, what a post or reel costs and what it includes, and what happened for brands that booked before. Juniper Vossel, an invented home cooking creator with 212,000 followers, sets that out in eight slides, from the audience by age to three past campaigns with their results.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- The creator, the niche and the year, so a brand manager knows in one look whether to keep reading.
- Slide 2pillars
- Who the creator is and what the content is, so a brand can judge fit before looking at numbers.
- Slide 3metrics
- The headline numbers in one grid: followers by platform, engagement and saves, the figures a brand compares creators on.
- Slide 4investment
- The audience by age as a donut, because a brand books a creator for who watches, not how many.
- Slide 5pricing
- Rates for a post, a reel and a bundle, with what each includes and how long the brand can use the content.
- Slide 6pillars
- Three past campaigns with their results, standing in for a gallery, so brands see proof from similar partners.
- Slide 7content
- Which brands the creator works with and which she turns down, so a pitch arrives already filtered.
- Slide 8closing
- How to book and how far ahead, so the next email is a brief.
Slide by slide
Slide one names the creator, the handle, the platforms and the niche. Slide two describes the content in five points, from what she cooks to why followers save it. Slide three is the numbers. Slide four is the audience by age. Slide five is the rates. Slide six shows three past campaigns, standing in for a gallery: an olive oil brand with 2,300 discount code uses, a meal kit with 1,150 new subscribers and a flour blend that sold out in nine days. Slide seven lists the brands she works with and turns down. Slide eight explains how to book.
How to adapt this media kit
A creator with a smaller audience should lead with engagement and saves rather than followers, and show one or two results in detail instead of three. A creator on one platform should replace the platform split with growth over the last year as a line chart. A creator with strong photography or video stills should add a gallery slide of real posts beside the campaign results, because brands judge style as well as numbers.
What brands and regulators expect
The US Federal Trade Commission's Disclosures 101 for social media influencers says a creator must disclose any financial or family relationship with a brand, clearly and in the post itself, and the UK Advertising Standards Authority publishes an influencers' guide that sets out when content counts as an ad and how to label it. That is why every campaign on slide six is described as disclosed, and why posts without the ad label appear on the list of things this creator turns down.
What makes this deck work
Saves sit beside followers
Slide three shows 212,000 followers split 148,000, 41,000 and 23,000 across three platforms, a 6.8 percent engagement rate, and a median of 4,100 saves per recipe. For a food brand, saves mean the product gets cooked later, which matters more than reach.
The audience is shown by age
The donut on slide four puts 38 percent of the audience at 25 to 34 and 29 percent at 35 to 44, two thirds in total, mostly parents cooking for a family. A brand books a creator for who watches, so the age split comes before the rates.
Rates say what is included
Slide five prices a post at 1,800 dollars, a reel at 3,200 and a bundle at 6,900, which is 1,300 less than two reels and a post bought separately. Each card lists the stories, links and how many days of usage the brand gets, which is where most rate negotiations stall.
Questions people ask
What should an influencer media kit include?
A short introduction, followers by platform, engagement rate, typical views, audience by age, gender and location, rates with what each includes and the usage period, past campaigns with results, brand fit and contact details. This example covers each in eight slides.
How do I show my audience in a media kit?
Use your platform insights for age, gender and top countries, and put age in a chart, because brands buy an audience rather than a follower count. Say which platform the figures come from and the date, so the numbers can be compared with other creators.
Should a media kit include rates?
Yes, if you want briefs that fit your prices. List a few formats, such as a post, a reel and a bundle, with what each includes and how long the brand can reuse the content. Rates without usage terms lead to the longest negotiations.
How do I present past brand campaigns?
Name the brand, what you made and the results the brand can verify, such as views, saves, clicks, code uses or sales. Three is enough. If a brand rebooked, say so, because a repeat booking is the strongest result a creator can show.
How often should I update my media kit?
Every quarter, or before any big pitch. Follower counts and engagement change quickly, and an out of date kit undersells growth. Keep the date on the numbers slide, as this example does, so brands know how current the figures are.
Can I send my media kit as a PDF?
Yes. The PDF export is on every plan at about 1 credit per 10 slides and is the format most brands expect in an email. You can also share a read only link to the deck, which always shows the latest saved version, so updated numbers reach anyone with the link.
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Sources
Written and checked by the OneCraft team. Last checked .