App development quote
App development quote for a studio booking app
An app development quote names the screens, the platforms and the rules the app must follow, then prices each stage so the client can see where the money goes. This three page quote from a Sydney studio to a group of fitness studios prices a first version for iPhone and Android at $55,500 plus GST, with push campaigns and monthly maintenance as options.
The quote, page by page
Every page as the client sees it and as it prints, pricing table included.
The pricing, line by line
- Discovery and scope
- 1 × $3,200.00
- App design
- 1 × $7,600.00
- Member app, iPhone and Android
- 1 × $34,000.00
- Admin web panel
- 1 × $9,500.00
- Store submission
- 1 × $1,200.00
- Push notification campaigns (optional)
- 1 × $4,200.00
- Maintenance (optional)
- 12 × $480.00
- Tax
- $5,550.00
- Total
- $61,050.00
- Deposit due on acceptance
- $18,315.00
Section by section
- Title and quote details
- Reference PHA-Q-2641, the date, a 3 November 2026 expiry and who it is prepared for.
- Scope
- One paragraph on what the first version does, then five specific inclusions including the booking rules.
- Investment
- Five priced stages, push campaigns as an option and maintenance for 6 to 12 months, with GST and the 30% deposit.
- Terms
- Staged payments, changes at an hourly rate, ownership, store review and a 21 day validity.
- Next steps and acceptance
- Click to accept with a signature, then the deposit invoice and the discovery workshop.
Why a quote and not a long proposal
FitLoop came with a clear brief: four studios, a known booking flow and a budget. A long proposal with an approach section and a timeline would repeat what both sides already agreed in the first meeting. A quote is the right document when the decision is mostly about scope and price, and this one keeps to three pages: the details block and scope, the price, then the terms and signatures. What it does not skip is precision. The scope paragraph says who the app is for and what members can do, and the list carries the rules that decide how hard the booking logic is to build. Without those rules, a fixed price for a booking app is a guess.
How the price is built
The five required stages add to $55,500 before GST, $61,050 with it, and the 30% deposit is $18,315. Discovery and design are priced on their own because they settle the scope before the expensive work starts. The member app is one line because it is built once for both platforms; if it were two native apps, splitting it into two lines would show the client why it costs more. Push campaigns at $4,200 are optional because the studios may want to run the app for a while before messaging members. Maintenance is optional at $480 a month, and the client sets 6 to 12 months before accepting. With both options at 12 months the subtotal becomes $65,460.
How to adapt this quote
List the screens or features in a number the client can count, and write the business rules in the scope, because those are what change the price. Say who owns the developer accounts: here the store listings are submitted in the client's name, which saves a painful transfer later. Put an hourly rate for changes in the terms so the first change request is not a negotiation. If you build two native apps, or need a backend the client must pay to host, add those as their own lines. Keep the store review clause; it costs nothing and prevents the most common argument at launch.
What makes this quote work
The rules are in the scope
The scope list states capacity per class, a waitlist, a 12 hour cancellation window and reminders two hours before class. Booking apps are built around rules like these, and writing them down is what lets a $34,000 app line be a fixed price.
Each stage is priced
Discovery, design, the member app, the admin panel and store submission are five lines from $1,200 to $34,000. The client can see that the app itself is most of the cost, and a change to the admin panel will not be mistaken for a change to the app.
It is honest about store review
Clause 4 says Apple and Google decide whether to approve the app, and the studio fixes anything raised about its own work at no charge. That sets the right expectation for a client launching their first app.
Questions people ask
What should an app development quote include?
The platforms, the screens or features in countable terms, the business rules the app must follow, each stage with its price, optional extras, tax, the deposit and payment stages, an hourly rate for changes, ownership of the code and store accounts, how store review is handled, and how long the price is valid. This example fits it on three A4 pages.
How much does it cost to build a booking app?
It depends on the platforms, the rules and the admin tools. This example quotes $34,000 for one cross platform member app with timetable, booking, waitlist, class packs and reminders, plus $9,500 for an admin panel and $12,000 for discovery, design and store submission, all before GST. A simpler app or one platform would cost less.
Should an app quote include maintenance?
Offer it, but as an option. Apps need updates when phone operating systems change, so a client should know the cost of keeping one running. This quote adds maintenance as an optional line at $480 a month, with the client choosing 6 to 12 months before accepting, so the build price stays comparable with other quotes.
Who owns the app after it is built?
Put it in writing. This quote passes the source code, designs and store accounts to the client on final payment, and submits the listings in the client's name. If a developer keeps the store accounts, moving the app later can mean losing reviews and update history, which is why the ownership clause matters.
How long should an app development quote be valid?
Long enough for the client to decide, short enough that your schedule and rates still hold. This example is valid for 21 days. After the date the quote expires and can no longer be accepted online, so a client who comes back later gets a fresh quote reflecting the studio's current availability.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther proposal, quote and invoice examples
Event planning proposal for a corporate end of year party
An event planning proposal has to show the client the night, the suppliers and the cost per guest, and set the dates by which they must confirm numbers. This example from a Brisbane planner to an engineering firm prices a riverside party for 120 at $31,160 plus GST, with guest numbers the client can set from 90 to 150 and a weather plan written into the terms.
Interior design proposal example for a 1920s home
An interior design proposal for a homeowner has to price the design separately from the furniture, show each stage the client can stop at, and quote in prices that already include GST. This example from a Hobart studio to a family renovating three rooms prices the design at $13,090 including GST, with a styling day and window furnishings as options.
Sponsorship proposal example for a community sports club
A sponsorship proposal has to tell a business what it gets for its money, how many people will see it, and how it can measure the result. This example from a community rugby club to a local car dealer offers a $6,500 gold partnership plus GST, with four add ons the sponsor can tick, and a members offer that lets the dealer count the bookings the sponsorship brings.
Want the steps in the builder? Read Send a proposal and get paid. For everything this generator can do, see the proposal maker.
Written and checked by the OneCraft team. Last checked .