Sponsorship proposal
Sponsorship proposal example for a community sports club
A sponsorship proposal has to tell a business what it gets for its money, how many people will see it, and how it can measure the result. This example from a community rugby club to a local car dealer offers a $6,500 gold partnership plus GST, with four add ons the sponsor can tick, and a members offer that lets the dealer count the bookings the sponsorship brings.
The proposal, page by page
Every page as the client sees it and as it prints, pricing table included.
The pricing, line by line
- Gold partnership, 2027 season
- 1 × $6,500.00
- Jersey sleeve logo (optional)
- 1 × $2,800.00
- Junior clinic naming rights (optional)
- 1 × $1,500.00
- Extra ground signage panel (optional)
- 2 × $450.00
- Season launch table (optional)
- 1 × $900.00
- Tax
- $650.00
- Total
- $7,150.00
- Deposit due on acceptance
- $3,575.00
Section by section
- Cover
- The season, 420 players and families, and 11 home games.
- About us
- A volunteer run club, what sponsorship pays for, and junior fees under $150.
- Understanding your needs
- A family car dealer that wants to be remembered and to measure results, with 420 members, about 600 a game and 5,800 followers.
- Our approach
- Be seen where families are, be part of the club, measure it.
- Deliverables and timeline
- Shorts, signs, mentions, posts, a members offer and a report, then four dates and a note on add ons.
- Investment
- The gold partnership and four optional add ons, including up to four extra signs.
- Terms
- Deposit and balance before the first game, artwork, term, cancelled games, use of names and validity.
- Next steps and acceptance
- Choose add ons, accept and sign, then artwork.
What a sponsor is actually buying
Most club sponsorship proposals list logo placements and a price. A business owner reads that as a donation with a logo attached. This one is written the other way round: it starts from what the dealer told the club it wanted, to be remembered when families change cars and to know whether it worked, and builds the package around that. The logo placements are there, but so is a members offer the dealer can count, mentions at every game, and a report at the end. A sponsor who can see a return renews. A sponsor who cannot will treat it as charity, and charity budgets are the first to be cut.
How the package is priced
The gold partnership is $6,500 before GST, $7,150 with it, and that is the default total. The add ons are optional: the sleeve logo at $2,800 covers two seasons, the junior clinic naming rights are $1,500, extra ground signs are $450 each with the quantity editable from one to four, defaulting to two, and the launch table is $900. With every add on and four signs the subtotal is $13,500. The 50% deposit is calculated on whatever the sponsor accepts. The club charges GST because it is registered for GST; a club that is not registered would quote without it, and should say so.
How to adapt this proposal
Count your audience honestly: members, crowd, followers, games. Ask the sponsor what they want before you write, and put their answer in the needs section. Offer one strong base package and let the sponsor add to it, rather than three tiers that force a choice between too little and too much. Include something measurable, such as an offer with a code, and promise a report. Check whether your club is registered for GST, since that decides whether the price carries GST, and say in the terms what happens if games are cancelled, which sponsors will ask about after recent seasons.
What makes this proposal work
Add ons are real choices
The gold partnership is the base, and four lines are optional: a sleeve logo at $2,800, clinic naming at $1,500, extra signs at $450 each and a launch table at $900. The sponsor builds a package from $6,500 to $13,500 before GST in the online proposal, instead of choosing from a fixed tier list.
The audience is counted
Understanding your needs gives the numbers a sponsor asks first: 420 members and families, about 600 at a home game and 5,800 social followers, and the cover counts 11 home games. A marketing manager can judge the price against reach.
The sponsor can measure it
The approach includes a members only workshop offer with a club code, sent twice in the season, and the deliverables end with a report on redemptions. The dealer said it wanted to know if the sponsorship brought people in, and the proposal gives it a way.
Questions people ask
What should a sponsorship proposal include?
Who you are and what sponsorship funds, what the sponsor wants, your audience in numbers, what the sponsor receives, optional extras, the price, a timeline, how results will be measured, and terms covering payment, artwork, term and cancelled events. This example covers all of it across five pages after a cover.
How do you price a sports club sponsorship?
Start from what each placement costs you and what it is worth to the sponsor, given your audience. This example prices a gold partnership at $6,500 plus GST, with add ons from $450 for an extra sign to $2,800 for a two season sleeve logo, so a sponsor can spend anywhere from $6,500 to $13,500.
Should sponsorship packages be tiers or add ons?
Add ons usually suit small clubs better. Tiers force a sponsor to choose between a package that is too small and one that is too big. This proposal offers one base package and four optional add ons that the sponsor ticks in the online proposal, with the total updating before they accept.
Does a club charge GST on sponsorship?
If the club is registered for GST, sponsorship where the sponsor receives something in return is generally a taxable sale, so GST applies. This example club is registered and adds 10%. A club that is not registered does not charge GST. Check the ATO's guidance for not for profits and your own registration.
How can a sponsor measure a club sponsorship?
Give them something to count. This proposal includes a members only offer from the dealer's workshop with a club code, emailed to 420 families twice in the season, and an end of season report on reach and redemptions. Logo exposure is hard to measure; bookings with a code are not.
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