Kindred Care home services

Company values slide with four pillars and a foundation band

Values written as single words cannot be kept or broken, which is why a values slide is only useful when each value is a sentence about behaviour. This one belongs to Kindred Care, a fictional home care provider, and gives every value four commitments a client could hold the company to.

Create a presentation with OneCraftOne 1920 × 1080 slide on the Pillars: Four Objective Columns + Foundation Band layout

What Kindred Care Stands For

Arrive when we said we would, every visit

Call the client if the crew is running late

No visit shorter than the hour booked

Same carer wherever the roster allows

Arrival time logged on the phone, not later

Ask the person, not the paperwork

Care plan reviewed with the client every eight weeks

Family joins the call when the client asks

Goals written in the client’s own words

No change to a plan without the client

Say what went wrong before anyone asks

Incidents reported the same day, in writing

One named contact for every complaint

Every complaint answered inside five days

Families told before the roster hears it

Pay for the training the work needs

Four paid training days a year per carer

Dementia training before a dementia roster

Buddy shifts for the first month

First aid renewed on paid time

Safety Underpins All Four

Two person lifts wherever the care plan says two
Medication signed off at the time, not at shift end
Police checks renewed every three years
Every incident reviewed inside 48 hours

The finished slide as it renders, built on the Pillars: Four Objective Columns + Foundation Band layout.

What is on the slide

Headline: What Kindred Care Stands For.
Value one: Arrive when we said we would, every visit: call the client if the crew is running late, no visit shorter than the hour booked, same carer wherever the roster allows, arrival time logged on the phone.
Value two: Ask the person, not the paperwork: care plan reviewed with the client every eight weeks, family joins the call when the client asks, goals in the client's own words, no change to a plan without the client.
Value three: Say what went wrong before anyone asks: incidents reported the same day in writing, one named contact per complaint, every complaint answered inside five days, families told before the roster hears it.
Value four: Pay for the training the work needs: four paid training days a year per carer, dementia training before a dementia roster, buddy shifts for the first month, first aid renewed on paid time.
Foundation band: Safety underpins all four, with two person lifts where the plan says two, medication signed off at the time, police checks every three years and every incident reviewed inside 48 hours.

When this is the right slide

Four pillars over a foundation band suit a values slide where one value underpins the others and every value needs room for the behaviours that prove it.

What to swap it for

Grouping: Four Pillars Temple. Swap to the temple layout when the metaphor of pillars holding something up is wanted literally and the behaviours can be shorter.

What this slide shows

The headline reads What Kindred Care Stands For, with a short accent rule under it. Four columns fill the upper two thirds of the canvas. Each column has a circular icon badge sitting on its coloured header, a two line value statement inside that header, and a tinted panel below holding four bullet commitments. The values are arrive when we said we would, ask the person not the paperwork, say what went wrong before anyone asks, and pay for the training the work needs. Under the columns, a full width band pairs a brand slab carrying the words Safety Underpins All Four with four more bullets to its right: two person lifts wherever the care plan says two, medication signed off at the time rather than at shift end, police checks renewed every three years, and every incident reviewed inside 48 hours. Each column takes a different tint from the theme's element palette, so the four read as a set rather than as a gradient.

Who this slide is for and when to use it

Induction sessions, staff meetings, tender responses and the culture page of a capability deck. The audience is usually being asked to work to these values or to trust a company that claims them, and in both cases the specifics are the whole point. The slide fails when the values are aspirational. A commitment to answer complaints in five days on a slide, in a business that takes three weeks, does more damage than no values slide at all, because every carer in the room knows the real number. It also fails as a public marketing graphic unless the commitments are genuinely published, since a client who reads four paid training days will ask about them at the first review meeting.

How to adapt it

First, write the heading as something a person could be observed doing, then test each bullet by asking whether a new employee could tell if it happened. Second, choose the foundation theme carefully: it should be the value that would stop the business if it slipped, which is safety in care, accuracy in bookkeeping, confidentiality in law. If nothing qualifies, use a four column layout without a band rather than inventing a fifth value to fill it. Third, keep every column to the same number of bullets. Three columns of four and one of two reads as a draft, and the eye finds the short column before it reads any of the words. When the pillars metaphor is wanted more literally, for a slide that will sit behind a speaker at an all hands, the temple layout draws four columns holding up a roof and takes shorter behaviour lines.

What makes this slide work

Every value is a behaviour with a number in it

Four paid training days a year, an eight week plan review, five days to answer a complaint, 48 hours to review an incident. Numbers turn a value into something an auditor, a client or a new carer can check, and they give the leadership team something to be held to at the next staff meeting.

The foundation band carries the value that is not optional

Safety sits on a full width band under the four columns rather than as a fifth column, because it is not one choice among four. The layout makes that hierarchy visible without a word of explanation, which is the reason to use this template rather than five equal cards.

The wording is the company's, not a dictionary's

Ask the person, not the paperwork says more about how this provider works than integrity or respect ever could. Headings written as instructions also survive translation into a staff handbook, where a one word value has to be explained again before it can be used.

Questions people ask

How many values should a company values slide show?

Four, or five if one of them underpins the rest. Four fits a column layout with room for behaviours, and most people can recall four. A list of seven values reads as a wish list and nobody in the organisation can name them a week later, which is the only test of a values slide that matters.

Should values be single words or sentences?

Sentences. Integrity, excellence and respect appear on thousands of slides and commit nobody to anything. Arrive when we said we would, every visit is a claim that can be checked against a roster. The one word version is only useful as a label above the sentence, never as the whole value.

How many behaviours should sit under each value?

Three or four, each specific enough to be observed. This slide uses four per value, and each one names a number, a timeframe or a named role. Fewer than three and the value stays abstract. More than four and the column becomes a policy document that no one reads from a screen.

What is the foundation band for?

For the value that is not negotiable and that the others depend on. Putting safety in a fifth column would have implied it is one option among five. A full width band under the columns shows that it holds them up, which is a structural argument the layout makes without needing a sentence to explain it.

Do values belong in a client facing deck?

Yes, when they are specific and when the company is prepared to be held to them. In tenders for care, education or construction work, a values slide with checkable commitments is often scored. A values slide with four abstract nouns is skipped by the assessor, which wastes a page of a document that usually has a page limit.

How often should a values slide change?

The values rarely, the behaviours as the organisation grows. A promise about same carer continuity that made sense at twelve staff may need rewording at two hundred. Update the bullet, keep the value, and say in the meeting what changed, because quietly editing a behaviour is how a values slide loses its authority.

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Written and checked by the OneCraft team. Last checked 20 September 2026.