Southern Rivers Landcare

Mission, vision and values slide on three colour panels

A mission, vision and values slide fails when the three say the same thing in different fonts, so the job is to keep them distinct: what the group does now, what it is aiming at, and how it behaves on the way. This one belongs to Southern Rivers Landcare, a fictional catchment group, and gives each of the three a full colour panel and one sentence a member could hold the group to.

Create a presentation with OneCraftOne 1920 × 1080 slide on the Grouping: Three Full-Color Panels layout

01

Mission: repair the river reach by reach

Fence and replant 60 kilometres of the Southern Rivers catchment with the farmers who own the banks, one reach at a time.

02

Vision: a catchment that holds its soil

By 2040 every tributary runs clear a week after rain, native fish move above the weirs, and no paddock loses topsoil in a wet winter.

03

Values: landholders decide, counts public

Nothing is planted unless the landholder decides it. Every planting is counted and published each July, and no volunteer works unpaid twice.

01

The finished slide as it renders, built on the Grouping: Three Full-Color Panels layout.

What is on the slide

Panel 01, mission
Mission: repair the river reach by reach. Fence and replant 60 kilometres of the Southern Rivers catchment with the farmers who own the banks, one reach at a time.
Panel 02, vision
Vision: a catchment that holds its soil. By 2040 every tributary runs clear a week after rain, native fish move above the weirs, and no paddock loses topsoil in a wet winter.
Panel 03, values
Values: landholders decide, counts public. Nothing is planted unless the landholder decides it, every planting is counted and published each July, and no volunteer works unpaid twice.
Layout note
Three full bleed panels with zero padded numerals 01, 02 and 03. The layout carries no title slot, so the three headlines do the labelling.

When this is the right slide

Three full colour panels suit a mission, vision and values slide when each of the three is already one finished sentence and the audience needs to see the three side by side once.

What to swap it for

Context: Hero Statement, 4 Pillar Cards. Swap to the hero statement layout when the values need their own cards under a single statement, which is what happens as soon as each value grows a list of behaviours.

What this slide shows

The canvas is three full bleed colour panels, edge to edge, with no title band above them. Each panel carries a zero padded numeral at the top, a headline of three to six words, and one paragraph underneath. Panel 01 is green and reads Mission: repair the river reach by reach, with the sentence fence and replant 60 kilometres of the Southern Rivers catchment with the farmers who own the banks, one reach at a time. Panel 02 is navy and reads Vision: a catchment that holds its soil, with the sentence by 2040 every tributary runs clear a week after rain, native fish move above the weirs, and no paddock loses topsoil in a wet winter. Panel 03 is green again and reads Values: landholders decide, counts public, with the sentence nothing is planted unless the landholder decides it, every planting is counted and published each July, and no volunteer works unpaid twice. The panel width is fixed at one third of the canvas, so all three sentences are cut to the same length and the slide stays balanced.

When this is the right slide

Use it at the front of an annual report presentation, a grant pitch, a members meeting or an induction, anywhere the audience needs the three statements once and will never look at them again on a slide. It suits a group that has already argued the wording out and now needs it stated, not a workshop where the wording is still being drafted. It is the wrong slide when values need to carry behaviours under them, because a single paragraph cannot hold four commitments and stay readable. It is also wrong when one of the three dominates, for example when the vision is the entire pitch and the mission is a footnote, because three equal panels tell the audience the three carry equal weight. A layout with no title slot is a real constraint here: the deck has to introduce the slide by voice or by the divider before it.

How to adapt it

First, write each sentence before choosing the layout, and check the three pass the swap test: if the mission sentence would work just as well under the word vision, one of them is not saying anything. Second, put the measurable part in the vision rather than the mission, because a vision with a date and a test can be checked in five years while a mission is meant to describe the work as it is done now. Third, if the values need to be a list rather than a sentence, move to a layout with cards: the four column foundation band layout gives every value its own commitments and keeps the mission and vision for the slide before it. Keep the numerals if the three have an order in the story and drop them if they do not, and keep the panel colours from the theme rather than picking hex values, so a theme change carries the slide with it.

What makes this slide work

The three cannot be swapped around

The mission names a number and a method, fence and replant 60 kilometres with the farmers who own the banks. The vision names a year and a test, 2040 and a tributary that runs clear a week after rain. The values name a rule, nothing is planted unless the landholder decides it. Read any one aloud and it is obvious which of the three it is, which is the whole point of putting them on one slide.

Each panel holds one paragraph, not a list

A panel gives about 130 characters of body copy at a size that reads from the back of a hall. That is one sentence of about 22 words, which forces a decision about what the mission actually is rather than letting a committee add a clause each. The three panels are the same height, so a long mission and a short vision would show up as unbalanced blocks immediately.

Colour separates them without a label

Panel one and panel three take the theme brand green and panel two the deep navy, so the eye reads three blocks rather than one wall of text. The zero padded numerals 01, 02 and 03 carry the order. Nothing on the slide says the word mission in a heading font above the mission, because the sentence already says it.

Questions people ask

What is the difference between a mission and a vision on a slide?

The mission says what the organisation does now and for whom, in the present tense. The vision says what the world looks like if the work succeeds, with a date attached. On this slide the mission names 60 kilometres of river bank and the farmers who own it, while the vision names 2040 and a tributary that runs clear a week after rain.

How many words should each statement be?

About 20 to 25 words, which is what a third of a 1920 by 1080 canvas holds at a readable size. That is roughly 130 characters. If a statement will not fit, it is usually carrying two ideas that belong in separate sentences, or a qualifier that only matters in the written strategy document.

Should values be a list instead of a sentence?

On this layout they have to be a sentence, because each panel holds one paragraph. If the values need three or four behaviours each, that is a different slide: a four column layout gives each value a heading and its commitments. Many decks split the three, with mission and vision together and values on their own slide after.

Does a mission vision values slide need a chart?

No. The three statements are claims about intent, not measurements, and a chart on the same slide invites the audience to read the numbers rather than the words. Put the evidence on the next slide instead, where a metrics layout can carry hectares planted, volunteer hours or water quality readings against the vision.

When should this be split into two slides?

Split when one of the three needs more than one sentence, when the values carry behaviours, or when the audience only came for one of them. A grant panel usually wants the mission and the measurable vision, and will read the values in the written application, so the presented deck can drop the third panel and use a two panel layout.

How should this slide be presented out loud?

Read the mission, then stop. Most presenters read all three in one breath and the audience hears a single block of corporate language. Reading one, pausing, and giving one example from the last year lets each panel land. The whole slide should take about 90 seconds, not the 15 seconds it takes to read the words.

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Sources

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