Customer of Rostrel, a fictional rostering app, at a fictional aged care provider
Customer quote slide with one quote and full attribution
A customer quote slide puts one real customer's words on screen, large enough to carry the slide, with the name, role and organisation that make the quote believable. This one quotes the rostering manager at Wyncliffe Aged Care, a fictional provider, on what Rostrel, a fictional rostering app, changed for her team.
What is on the slide
- Eyebrow
- FROM A CUSTOMER.
- Quote
- Rostrel cut our weekly roster from six hours to forty minutes, and night staff now swap shifts without ringing me at home.
- Attribution
- Tessa Marlowe, Rostering Manager, Wyncliffe Aged Care. The image beside the name is a ward corridor photograph standing in for a headshot.
When this is the right slide
Pick this slide when one customer's short quote, with a measured result and a full name and role, should carry a whole slide in a sales, investor or update deck.
What to swap it for
Testimonial: Editorial Pull Quote. Use the editorial pull quote when a shorter quote should read like a magazine excerpt with even more space around it, signed with a short name and role.
What this slide shows
A small uppercase eyebrow reads FROM A CUSTOMER, above a short orange bar that acts as an opening mark. The quote fills the upper half of the slide in a heavy serif display face, set over three lines: Rostrel cut our weekly roster from six hours to forty minutes, and night staff now swap shifts without ringing me at home. Below it, at the left, a small square image sits beside the byline. The name, Tessa Marlowe, is set in a medium serif and the role underneath in a lighter weight: Rostering Manager, Wyncliffe Aged Care. Wyncliffe Aged Care is a fictional aged care provider and Rostrel a fictional rostering app. In a real deck the square holds the customer's headshot; no portrait exists for this fictional manager, so it carries a photograph of a bright ward corridor with pastel wall panels, which also places the quote in a care setting. A hairline rule and the page number sit at the foot of the slide.
When this is the right slide
Use a customer quote slide when one customer's words make the case better than a list of features: a sales deck after the product walkthrough, an investor deck in the traction section, a board update on a new product's first customers or a conference talk that needs a user's voice. It works best with a quote that holds a measured change and a human detail, and with a speaker whose job makes them the right judge. A rostering manager talking about roster time is credible in a way a chief executive talking about roster time is not. The single hero layout is right when the quote is short, under about 30 words, and strong enough to stand alone. It is the wrong slide when you have several customers saying different things, where a grid of three cards shows range, and the wrong slide when the number is the real story, where a metric beside the quote puts the result first. Avoid it for anonymous quotes as well: a hero layout makes the missing name more obvious, and an unattributed quote this large reads as marketing copy.
How to adapt it
First, if the quote has a single standout number, move it into the eyebrow, such as SIX HOURS TO 40 MINUTES, and keep the quote as is, so the number reads first without editing the customer's words. Second, for a deck shown to a buyer in the same industry, choose the customer closest to them in size and sector, and change the eyebrow to say so, such as FROM ANOTHER AGED CARE PROVIDER. Third, for a public talk, ask the customer whether they would prefer their organisation named without their own name, and keep the role so the quote still has a source. Replace the workplace photograph with the customer's approved headshot whenever one is available, cropped from the shoulders up, and write its alt text as the person's name and role. Keep the quote to the words the customer approved, in plain text without quotation marks, since the bar above it already marks it as a quote.
What makes this slide work
The quote leads with a measured change
Six hours to forty minutes is in the first line, in the largest type on the slide. The audience reads the result before the reason, and the second clause about night staff adds a human detail that a number cannot.
Attribution is complete and specific
Tessa Marlowe, Rostering Manager, Wyncliffe Aged Care gives a full name, the job of the person who builds rosters and a named organisation. Each part makes the quote harder to dismiss as invented.
One voice with room around it
The FROM A CUSTOMER eyebrow, a short orange bar and generous white space keep the eye on the 22 words. Nothing competes with the quote, which is why a single quote layout persuades more than a crowded grid.
Questions people ask
How long should the quote on a customer quote slide be?
Under about 30 words, or two short sentences. Longer quotes drop to a smaller size to fit and stop reading as a headline. This one is 22 words and holds three lines of display type. If a customer said more that matters, keep the rest for a case study page and pick the sentence with the number in it.
What attribution should a customer quote carry?
The person's full name, their job title and their organisation, as here: Tessa Marlowe, Rostering Manager, Wyncliffe Aged Care. A role on its own, such as Operations Manager, reads as made up. The job title also tells the audience why this person's view counts, since a rostering manager is the one who builds the roster every week.
Do you need permission to put a customer quote on a slide?
Yes. Get written approval of the exact wording, the name, the title and the use, such as sales decks and the website. Advertising rules in many countries treat a testimonial as an endorsement, so it must reflect the customer's honest experience and must not be edited to say more than they said. Keep the approval email with the deck files.
Should you edit a customer quote for length?
Only by cutting, never by adding or changing meaning, and with the customer's approval of the final text. Cutting a filler phrase is fine. Turning about forty minutes into forty minutes is not. If the quote needs a word added for sense, ask the customer to supply it rather than putting your own words in their mouth.
Where does a customer quote slide go in a sales deck?
After the product or solution slides and before pricing. At that point the audience has seen the claim and wants evidence from someone like them. A single quote also works as the opening of a case study section, followed by the slides that show how the result was reached.
What if the customer does not want their photo used?
Use their name and role without a headshot, or a photograph of their workplace with permission. In this example the circle shows a ward corridor, standing in for the image a real deck would carry. Never use a stock photo of a stranger as if it were the customer, because that misleads the audience about who is speaking.
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