Videos
Ecommerce product video maker
A product video for a marketplace is written against a rulebook, not a brief. The big retail platforms autoplay it muted, cap it at well under a minute, and ban a surprising number of the things a marketer would naturally put in it. Knowing the bans before you write is most of the job.
The product has about two seconds
Marketplace video autoplays with no sound, so a viewer meets it as a moving picture with no context. The single most damaging pattern is a three second brand animation, then a founder talking, then the product at eight seconds. By then the impression is spent and, on a placement capped at forty five seconds with twenty recommended, so is nearly half the runtime. Open on the product, already moving.
The shot order that answers a buyer's questions
Hero front, then three quarter, then side, then back, so the shape is understood. Then a macro on the material, the stitching, the hardware, whatever justifies the price. Then the shot most people skip: a scale reference, worn, held, or beside something familiar, which is the beat that prevents size mismatch returns. Then in use. Then what is in the box. Then an end card carrying your brand mark and nothing else.
What the marketplaces will not accept
The largest retail platform bans prices and time limited offers, on screen reviews and star ratings, external links, QR codes and social handles, competitor disparagement, before and after comparisons, and letterboxed or blurred bars. It also asks you to keep text out of the lower right corner, where the mute control sits. Its video ad placement runs six to forty five seconds and recommends twenty or under. A shopping feed video is more relaxed, taking six seconds to four minutes at 720p or better.
A demonstration has to be real
The rule that has teeth is that a demonstration must depict actual performance, and a disclaimer does not cure a false one. Regulators have rejected fictionalisation supers over staged demonstrations and treated visually enhanced product performance as literally false. That is relevant here because generated images are never allowed to depict your product, which is the correct default, and because a speed ramped cleaning shot or an off camera assist is the exposure rather than the words underneath it.
How it works, in three steps
Step 1
Front load the product photo
Put the hero image first and say in the brief that it should open on the product. The default opener is a title scene, which wastes the autoplay window.
Step 2
Include the scale shot
Upload the picture that shows the thing next to a person or a familiar object. It is the beat buyers use and the one photo sets usually lack.
Step 3
Strip the offer for marketplace exports
No price, no discount, no code, no handles. Write that version of the brief separately from the one you use on your own site.
The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.
Limits worth knowing
- Eight images per generation, up to 15 MB each, which is fewer than a full listing set.
- There is no turntable, no 360 spin and no animated packshot. Photographs are framed and moved rather than rebuilt.
- Nothing is retouched and backgrounds are not removed.
- Generated images are never used to depict your product, so a missing angle stays missing.
Questions people ask
How long should a marketplace video be?
Twenty seconds or less for the big retail video ad placement, which allows six to forty five. A product detail page video can run thirty to sixty, and a shopping feed video is allowed up to four minutes but almost never benefits from it.
Can I put the price on screen?
On your own site yes, on the largest marketplace no. Prices and time limited offers are explicitly disallowed there, along with reviews and star ratings, so keep those for the version you host yourself.
Should there be a voiceover?
It cannot be the load bearing element, because the placement is muted. Build it so the pictures and the on-screen copy make the case, then add narration for the surfaces that play with sound.
What about before and after?
There is a scene role for it and it works well on your own channels. The largest marketplace bans it in video ads outright, so check the placement before you build a video around that comparison.
Make your own video
The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.
Create a video with OneCraftRelated pages
AI product video maker
If you sell a physical thing you already have the raw material: the photographs from the listing. The work is deciding which shot opens, which ones group together, which scene can hold four of them at once, and how each picture sits in its box without being cropped through the subject.
Turn product photos into a video ad
A listing photo set is a good half of a video ad and a bad whole one. The pictures answer what it looks like. An ad also has to answer why now, how much, and what to do next, and none of those three are anywhere in a photograph, so they have to come from you.
AI explainer video maker
An explainer has a specific problem. The thing being explained usually has no picture. There is nothing to film about a pricing model, a claims process or how a marketplace matches two sides, so the video has to draw the idea instead, and draw it in the order a person builds understanding.
More finished work of this kind is on the video examples hub.