Videos
Event promo video maker
One shoot produces two videos and they are not versions of each other. The sizzle reel is fifteen to thirty seconds of crowd reactions, fast pans and movement, and it goes on next year's registration page. The recap is forty five seconds or more of establishing shots, venue detail and longer speaker clips, and it reports on what happened.
Two deliverables from one archive
The sizzle is built from the fastest material: crowd reactions, quick pans, product close ups, big smiles, movement. Cut short, it belongs on the registration page for the next edition. The recap uses the opposite footage, wide establishing shots, venue coverage, branded material and longer clips of speakers, and it belongs in the follow up email and the sponsor report. Build them as two videos here rather than trying to make one file serve both, because their scene sets barely overlap.
The ticket price rule that catches video specifically
The United States rule on unfair and deceptive fees names live event tickets as covered, requires the total price to be disclosed clearly and conspicuously, and requires it to be more prominent than any other pricing information. The part that bites video is the delivery requirement: in a communication made through both visual and audible means, the disclosure has to be presented simultaneously in both. So a voiceover saying tickets from forty nine dollars needs the fee inclusive total in the audio as well, not only on an end card. United Kingdom rules similarly require quoted prices to include non optional fees.
The first year problem
With no archive there is nothing to sizzle. The honest answer is to build a different video: what the event is, who is speaking, what the room will contain, and why it exists. That is a launch arc rather than a highlight reel, and it leans on speaker headshots, a timeline of the programme, a checklist of what a ticket includes and a countdown to the early bird deadline. It will not have the energy of a recap, and pretending otherwise with generic conference stock is worse than not trying.
Reusing last year's footage has strings
Identifiable attendees in your archive need permission to appear in advertising, and that permission is specific rather than implied by them having bought a ticket. Music is the harder one: a festival recap is footage of live performances, so the synchronisation, the recording and the performance are all in play at once, and no platform music library covers that. Score it with a cleared track and keep the performance audio out of the export.
How it works, in three steps
Step 1
Split the material before you start
Fast reaction shots into one pile, wide and considered shots into the other. Those are your two videos, and mixing them weakens both.
Step 2
Put the fee inclusive total in the brief
Write the price with fees included, and write it as a sentence you want spoken. That way it lands in the narration as well as on screen.
Step 3
Add the deadline as its own scene
A countdown scene carries a real date in very large type, and it is refused unless your brief actually contains one.
The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.
Limits worth knowing
- A countdown is rendered text. It does not tick down and it will still show the old date next year, so pull the video when the date passes.
- Eight images per generation, which for a recap of a two day event means choosing the strongest handful.
- Speaker headshots are uploaded images. There is no lineup grid component that builds itself from a list of names.
- Some ticketing platforms moderate uploaded video before it appears, so allow time before your on sale.
Questions people ask
How long should each video be?
Fifteen to thirty seconds for the sizzle and forty five seconds or more for the recap. Those come from event production practice rather than a platform limit, and the difference in length reflects a genuine difference in job.
Where does the sizzle actually go?
On the registration page for the next edition, where somebody is deciding whether to buy. It is a demand asset, not a thank you, which is why it uses the fastest material you have.
Do I have to state the total price?
If you state any price for a covered live event ticket in the United States, yes, and it has to be the total including mandatory fees, presented in both the picture and the audio. The simplest safe route is to say from and then the fee inclusive figure.
Can I use footage of the performances?
Only with the rights, and there are several layered on top of each other. A recap using cleared music under performance video with its own audio removed is the manageable version.
Make your own video
The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.
Create a video with OneCraftRelated pages
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Course marketplaces publish an unusually specific recipe for the promo video, down to how many seconds each part gets. The instruction people most often break is the one about the learning objectives: list them, do not describe them, and do not teach anything yet.
AI video ad maker
The awkward part of running a video ad is never the first cut. It is the second one, at a different shape, for a different placement, without redoing the work. Every slot in every scene here carries a separate position for each canvas, so changing the aspect ratio reflows the design instead of stretching it.
Share a video link
The share link here is not a link to a file. It opens a page that plays your saved video by rendering it in the viewer's browser, from the same document the builder works on. That has one very useful consequence and one you need to know about before you send it to a client.
More finished work of this kind is on the video examples hub.