Videos
Sales pitch video maker
Outbound video splits into two jobs and only one of them belongs here. The one to one prospecting video, where a rep films themselves waving with the prospect's name on a whiteboard, is a camera job and this tool has no camera. The pitch asset that follows the reply is a build job, and that is what this is for.
The test for a one to one video
It is simple and unforgiving: would the same video work unchanged for any other prospect on the list? If it would, it is not a one to one video, and the reply rate lift attributed to personalised video does not appear. That lift comes from the thumbnail carrying the prospect's name, from the first five seconds saying their name, role and company out loud, and from one insight tied specifically to them. None of that survives being made once and sent to a hundred people.
What this tool cannot do, stated plainly
There is no webcam capture, no animated preview thumbnail, no per recipient variable in a video and no mail merge. There is also no filmed talking head, and cold outreach specifically wants one, because the face is the relationship. If personalised prospecting video is what you are looking for, a screen and webcam recorder built for sales is the right tool and this is not it.
What it does build well
The asset after the reply. A sixty second explanation of the one thing they asked about, built once and sent by every rep. A leave behind that follows a discovery call. A pricing or security explainer that answers the question that always comes up. A short walkthrough of the exact workflow that matters to a segment. Those are repeatable by design, and building them properly once beats each rep improvising a screen share.
The email carrying it has its own rules
A commercial email is covered by anti spam law regardless of how personalised it is: accurate headers, a non deceptive subject, a valid physical postal address, and opt outs honoured within a set window, with real per message penalties. In Europe, the tracking pixel is now treated as a separate question from the email itself, requiring its own explicit consent because it touches the recipient's device. Since view tracking is the same mechanism, video view analytics on European recipients is a consent question rather than a notice one.
How it works, in three steps
Step 1
Decide which of the two videos you need
Personalised and one to one, or repeatable and one to many. They are different tools and mixing them produces a video that does neither job.
Step 2
Build one asset per objection
Security, pricing, implementation time. Each becomes a short video a rep can send by name, which beats one long overview nobody finishes.
Step 3
Keep it to one ask
Reply with a yes and we will send times. Stacking a deck, a case study and a calendar link turns one decision into none.
The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.
Limits worth knowing
- No webcam recording, no talking head and no animated thumbnail. This produces a designed video, not a filmed one.
- No per recipient personalisation. One export is one video, identical for everybody who receives it.
- No view tracking, no email sending and no CRM integration. You export an MP4 or share a link.
- The share link is public to anyone holding it, with no password and no expiry.
Questions people ask
How long should a sales video be?
Thirty to sixty seconds for cold outreach and around a minute for a mid funnel follow up. Benchmark data across hundreds of thousands of business videos shows roughly two thirds of viewers finishing something under a minute against a fifth finishing something over twenty.
Does personalised video actually work better?
The reported lifts are large, including several times more replies and materially higher email click through, but they are attached to genuine one to one video. A template sent to a list is a different thing and does not inherit those numbers.
Can I splice in a clip from a customer call?
Only with the right consents. Around a dozen United States states require all parties to consent to a recording, and consent to record is not consent to redistribute the clip in marketing.
What should the email say?
Three or four sentences. Analysis of tens of thousands of prospecting emails finds the shortest ones get the highest reply rates, and the point of the video is that the email does not have to carry the argument.
Make your own video
The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.
Create a video with OneCraftRelated pages
Course promo video maker
Course marketplaces publish an unusually specific recipe for the promo video, down to how many seconds each part gets. The instruction people most often break is the one about the learning objectives: list them, do not describe them, and do not teach anything yet.
Event promo video maker
One shoot produces two videos and they are not versions of each other. The sizzle reel is fifteen to thirty seconds of crowd reactions, fast pans and movement, and it goes on next year's registration page. The recap is forty five seconds or more of establishing shots, venue detail and longer speaker clips, and it reports on what happened.
AI voiceover languages
Language here does two separate jobs, and they can come apart. It tells the director which language to write every line in, and it selects the locale the synthesised voice comes from. The writing side accepts anything you type. The voice side has a fixed map of 31 entries.
More finished work of this kind is on the video examples hub.