Videos

Restaurant video maker

There are two restaurant videos and they run in opposite directions. The venue film follows a guest's arrival: sign, room, bar, then the food. The social cut inverts it entirely, opening on the pour, the cheese pull or the sauce hitting the plate, and only orienting the viewer afterwards.

Create a video with OneCraftWhy the social order is reversed, the 30 second listing cap, and the alcohol audience rules
A video frame reading Book a table for Sunday, with the line The Copper Ladle, set lunch £24, roasts from noon, and a Book a table button.
The closing scene of a fictional bistro's video. The booking ask gets a scene of its own rather than a line somebody has to remember.

The action shot is frame one

Not the sign, not the exterior, not the logo. The first thing on screen is the moment: the pour, the cheese pull, the ladle of sauce, the steam lifting off, the slice reveal, the garnish landing. Then the hero dish held still. Then one human beat, a chef or a bartender working. Then one shot that tells the viewer where this is, which is where the room finally appears. Then the ask, with the name, the suburb and how to book.

Photograph it hot, not cold

This is a production note rather than a software one but it decides whether the video works. The garnish and the sauce go on ten to twenty seconds before the shot and hot food is photographed still steaming. Most disappointing restaurant video is a slow orbit around a plate that has sat under lights, and no editing tool fixes a cold dish. The photographs you upload here are the ceiling on how good the video can be.

The thirty second cap that matters most

A business map listing takes video of up to thirty seconds at 720p or better, and that is the asset a local searcher actually sees when they look you up. So the operative length is fifteen to thirty seconds, not the sixty to ninety a website film can run to. Short length here builds three to six scenes, which at promotional pacing lands squarely inside it.

Alcohol has its own rules, and prices have theirs

Drinks marketing codes require the audience to be predominantly of legal drinking age, with thresholds around three quarters in some markets and four fifths in others, and they cover social media explicitly. Models shown drinking generally have to be at least twenty five with identification held on file, and rapid or excessive consumption is prohibited. Separately, the dish on screen has to be the dish that arrives: courts have allowed cases to proceed where advertised food was alleged to be materially larger than what was served. Generic appetising styling is fine; a specific factual claim about size or quantity is not.

How it works, in three steps

  1. Step 1

    Upload the action shot first

    Display order is what the director reads, so the pour or the plating goes first and the exterior goes late or not at all.

  2. Step 2

    Build the vertical cut short

    Three to six scenes lands under thirty seconds, which suits a map listing, a Reel and a TikTok without a second edit.

  3. Step 3

    Put the booking in the closing scene

    Name, area and how to book. A contact scene carries a phone number and a web address, which is what a local video is for.

The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.

Limits worth knowing

Questions people ask

Should I put prices in the video?

Generally not. Prices date the asset faster than anything else in it, and for larger chains keeping the video away from ordering also keeps it clear of menu labelling rules. Put the price on the page, not in the file.

How long should a restaurant video be?

Fifteen to thirty seconds for social and for your map listing, which caps at thirty. Sixty to ninety seconds only for a film that lives on your own website, where somebody has already chosen to watch.

Do I need to show the room?

One shot of it, late. Diners want to know what they are walking into, but the room is not what stops a thumb. In the social order it is the orienting beat after the food, not the opening.

Can I show customers?

Only with signed releases, and with parental consent for anyone under eighteen. That applies to any recognisable guest in the frame, which is a good reason to shoot the food and the staff rather than the tables.

Make your own video

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a video with OneCraft

Related pages

More finished work of this kind is on the video examples hub.