Salon video maker

What a before and after obliges you to hold

Advertising codes treat before and after imagery as making a performance claim, so the pictures must be genuine and must not be manipulated in any way that is relevant to the apparent result. Retouching the after shot is out. So is a different light, a different angle or a blow dry on one and not the other. The obligation is documentary: you should be able to produce signed and dated evidence that the photographs are real and unaltered. Practically that means shooting both in the same chair, in the same light, on the same day.

The client in the frame needs written permission

Referring to or portraying a member of the public in advertising requires their permission, and a verbal yes in the chair is not evidence. Get it in writing, name the places the video will run, and keep it. A client who is happy to be photographed for your window may feel differently about a paid ad, and the permission has to cover what you actually intend to do.

If you offer injectables, you cannot advertise them

This one surprises people and it is absolute in the United Kingdom. Prescription only cosmetic injectables cannot be advertised to the public at all. You cannot name the brand, you cannot use the generic drug name, you cannot use an indirect reference such as wrinkle relaxing treatment, you cannot show a before and after of the treatment even without words, you cannot use influencers to promote it, and it cannot appear on your homepage or your social accounts. Separate rules keep non surgical cosmetic advertising away from audiences where a quarter or more are under eighteen, and ban trivialising it as a lunch break procedure.

The music trap is silent

A salon posting from a business account cannot use chart music. Both major short form platforms restrict business accounts to their own commercial libraries, and one states plainly that those tracks may not be used off platform, which also blocks reposting the same cut to your website. The penalty is not a takedown, it is muting or reach suppression, so a salon can keep posting the same way for months without ever being told. Build with a cleared track and add a platform sound in the app if you want one.

How it works, in three steps

1. Step 1

   Shoot both ends in the same conditions

   Same chair, same light, same day, no retouching on either. That is what makes the reveal usable rather than a claim you cannot support.

2. Step 2

   Get the permission in writing

   Name the client, name where the video will run, and keep the record. This applies to anyone recognisable in the frame.

3. Step 3

   Score it from the library

   Pick one of the thirteen cleared tracks rather than baking in a chart song, and add a platform sound after upload if you want one.

The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.

Limits worth knowing

• This builds from photographs. A continuous transformation, foils to finish in one move, needs footage uploaded as a clip.
• There is a before and after scene role, and one of its layouts wipes one full frame picture over another, needing two uploads.
• Nothing is retouched here, which is the correct behaviour for this category and worth stating to a client who asks.
• Eight images per generation, so a full transformation set has to be edited down to the shots that carry it.

Questions people ask

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