Videos
Video colour themes
A look is three decisions bundled into one: a colour palette, a typeface and whether the video is light or dark. They are bundled because the three go wrong together. A serif on a neon palette in dark mode is a specific mistake, and a preset is how you avoid making it by accident.
The ten dark looks
Onyx, which is the default, on Inter. Noir on Space Grotesk. Ultraviolet on Outfit. Harbor on Plus Jakarta Sans. Graphite Amber on Montserrat. Deep Sea on IBM Plex Sans. Aurora Ice on Lexend. Burgundy on Lora. Crimson on Montserrat. Moss on Work Sans. Dark suits promos, product launches and anything that will be watched in a feed at night, and it is where the glow and depth effects in the scene library read best.
The eleven light looks
Paper on Plus Jakarta Sans. Steel on IBM Plex Sans. Ivory on Lora. Linen on DM Sans. Mint Cream on Lexend. Lavender on Outfit. Blush on Poppins. Sand on Work Sans. Citrus on Poppins. Sky on DM Sans. Gallery on Space Grotesk. Light suits tutorials, corporate updates and anything embedded on a white page, and it is the mode a walkthrough of a light interface should be in so the screenshot does not float on black.
Light mode is a mechanical reskin, not a second design
Worth knowing because it explains the odd result you sometimes get. Every scene is authored dark, and light mode is produced by restyling it: panels and backgrounds are swapped for their light equivalents and text tokens are inverted. Most scenes survive that cleanly. A few, particularly ones leaning on glow, look better dark, and the fastest fix is to pick a different scene rather than to fight the palette.
The palette rules the looks follow
Video native palettes are built to a deliberate bar: a near neutral canvas, one accent colour, and glows capped rather than allowed to bloom. Gradients appear only as deliberate duotone or tonal presets, never as a full strength colour wash. That is why the looks read as a set rather than as twenty one unrelated colour schemes, and why a video restyled from one to another usually still works without any further editing.
How it works, in three steps
Step 1
Set the colour in the brief
The generator has a colour picker with a swatch strip for each option, so the video comes back in the palette you chose rather than in the default.
Step 2
Switch look in the theme panel
Colours, font and light or dark mode each sit on their own tab, so you can change one without disturbing the other two.
Step 3
Judge it on the busiest scene
Not the opener. Look at a feature list or a chart scene, because that is where a palette either holds together or falls apart.
The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.
Limits worth knowing
- Looks are presets, not a locked pair. Changing the palette after picking a look leaves the typeface and mode where they were.
- The colour picker in the generator and the theme panel offers 73 palettes, of which 21 are the video native ones the looks are built on.
- There is no custom palette editor here. You choose from the built in set rather than entering your own hex values.
- Scenes are authored dark, so light mode is derived. A scene that depends on a glow will read weaker in light mode.
Questions people ask
Can I use my brand colours?
You pick the closest palette rather than entering a hex code. What you can brand directly is the wordmark and logo in the brand kit, and the corner watermark that carries them through the middle of the video.
Does changing the look change the layout?
No. Scenes, timing, copy and images are untouched. Only the colours, the typeface and the light or dark treatment change, which is why restyling is safe to do late.
Which look should a tutorial use?
A light one, usually, and Paper or Steel in particular. A walkthrough is mostly screenshots of light interfaces, and putting those on a dark canvas makes every screen glow like a lightbox.
Why do all the looks feel restrained?
Deliberately. The palettes hold to a near neutral canvas with one accent and capped glows, because the scenes carry a lot of motion and a saturated background under moving type is unreadable.
Make your own video
The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.
Create a video with OneCraftRelated pages
Video fonts
Unlike a document, a video does not pair a display face with a body face. One family runs everything, from a five word headline set at 240 pixels down to the caption pill at 26. That is a constraint, and it changes which typefaces are worth choosing.
Form welcome screens
The welcome screen is the only part of a form some people ever see. It has one job, which is to make starting feel small, and it does that with a clear title, one line of context and an honest estimate of how long this will take.
Recreate an existing document
Every organisation has documents nobody can restyle because nobody has the original file. Rebuilding one gives you the same words in a form you own, and then the look is one click.
More finished work of this kind is on the video examples hub.