Videos

YouTube video maker

The watch page is the one place in this list where 16:9 is the native shape rather than a compromise, where sound is on by default, and where a viewer has already decided to watch before the first frame plays. That changes what the video has to do in its opening seconds.

Create a video with OneCraftThe resolution ladder, the encoding YouTube asks for, and the end screen window
A video frame reading PART TWO above the title How a commission works.
A section divider from a fictional joinery workshop's channel video. A longer watch page video needs structure a viewer can feel.

Resolution and encoding

YouTube's recommended ladder runs 1920 by 1080 for 1080p, 2560 by 1440, 3840 by 2160 for 4K and up to 7680 by 4320. It asks for an MP4 container, H.264 video and AAC audio at a minimum of 128 kilobits per second, and for the native frame rate to be preserved rather than resampled. Every export here is H.264 in MP4 at 30 frames a second, at 1920 by 1080 as standard or 3840 by 2160 on the Ultra option.

Never bake in bars

YouTube is explicit about this and it is the single most common self inflicted error. The player resizes dynamically to the video, so black bars burned into the file cannot be removed and get padded again on top. Anything not 16:9 is padded automatically, in white or in dark grey depending on the viewer's theme. Since the landscape canvas here is exactly 1920 by 1080, exporting landscape gives YouTube what it wants with no letterboxing to worry about.

The parts of the frame the player takes

YouTube publishes no landscape safe zone, but the player still covers things. The control bar and the progress scrubber sit across the bottom on hover and permanently on mobile, so keep critical text out of the lowest tenth or so. If you plan to use an end screen, it occupies somewhere between the last five and twenty seconds, so leave that window free of anything you need read. And the duration badge sits in the bottom right of the thumbnail, which matters if you plan to grab a frame from the video as one.

A longer video needs structure, not more scenes

Because a watch page viewer has committed, the opener can be slower and the middle can be denser. That is where the agenda role earns its place: four numbered bands or rows telling the viewer what is coming, or a single centred chapter title with a rule to divide sections. It is skipped on videos of fewer than five scenes because it needs four labels, but on a long build it is what stops the middle feeling shapeless.

How it works, in three steps

  1. Step 1

    Choose landscape and long

    Landscape is the native shape and long length allows 6 to 12 scenes, which is the room a watch page video actually gets to use.

  2. Step 2

    Use section dividers

    Ask for an agenda scene near the front and a chapter title between sections. Both draw themselves from four short labels.

  3. Step 3

    Leave the ending clear

    Finish on a calm sign off rather than a hard sell, and keep the last few seconds visually quiet so an end screen has somewhere to land.

The full walkthrough with screenshots is in the guide Export one video for YouTube, Reels and TikTok.

Limits worth knowing

Questions people ask

Should I export in 4K?

Only if the content justifies it. 4K here is a straight two times scale to 3840 by 2160 and it needs the Starter plan. For text and drawn graphics, 1080p is already sharp; the difference shows most on a large screen with detailed screenshots.

How long can the video be?

Long length builds 6 to 12 scenes. With promo pacing that is around thirty seconds, and with tutorial pacing of 5 to 9 seconds a step it stretches considerably further. For anything longer, make several videos and use them as chapters.

Can I add chapters?

Chapters are set in your YouTube description as timestamps, not in the file. What you can do here is make the section boundaries visible with a chapter title scene, so the timestamps you write line up with something on screen.

Does it make captions for YouTube?

It burns captions into the picture, generated from the narration. That is not the same as a subtitle track, so if you want selectable captions on YouTube, upload a caption file there as well.

Make your own video

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a video with OneCraft

Related pages

More finished work of this kind is on the video examples hub.