Videos
Landscape video maker
Vertical took the feeds, but it did not take everything. A watch page, a television, an in-stream ad, a LinkedIn desktop feed, a page embed, a screen at the back of a trade stand and any video that is mostly a screenshot are all still landscape problems, and they are the ones where a 16:9 master earns its keep.
The surfaces that still want it
The YouTube watch page and television app, where 16:9 is the default and anything else gets padded. Facebook in-stream, specified at 16:9 or 1:1 with a floor of 1080 by 1080. LinkedIn's feed, where 16:9 is the only shape that renders properly on both desktop and mobile. Any embed on your own site, where you control the container. And any internal screen or presentation, where the display is wide and always has been.
What a wide frame is actually better at
Two things, both of them practical. Screenshots, because software interfaces are wide, and a 1920 by 1080 screenshot in a 1920 by 1080 frame needs no compromise at all. And side by side comparison, because a wide frame holds two columns without either becoming a stripe: us against them with tick and cross bullets, two approach cards, a head to head word pair, two bars racing to different lengths, a myth against fact split. All of those read as one idea in landscape and as two stacked ideas in vertical.
The bottom tenth belongs to the player
No platform publishes a landscape safe zone, but the frame is not entirely yours. The YouTube control bar and progress scrubber sit across the bottom on hover and permanently on mobile, so keep critical text out of the lowest tenth or so. If a frame from the video will become a thumbnail, the duration badge occupies the bottom right. And an end screen, if you use one, takes over somewhere in the last five to twenty seconds.
Where landscape is the wrong choice
Anywhere the viewer's phone is upright and the platform is not. On TikTok a 16:9 file renders letterboxed and gives away most of the screen. Served into the Shorts ad experience it plays with blurred bars top and bottom. On Instagram and Facebook Reels it would pillarbox badly and is not accepted as native. If the placement is a vertical feed, switch format rather than uploading the wide cut and hoping.
How it works, in three steps
Step 1
Build wide when screenshots are the story
A software walkthrough belongs in 16:9, because the interface you are showing was designed for a wide screen too.
Step 2
Use the width for comparison
Ask for a comparison or before and after scene. Two columns in a wide frame is one glance; the same content stacked in vertical is two.
Step 3
Keep the last few seconds quiet
If it is going on YouTube, an end screen will land there. Finish on a calm sign off rather than a scene full of small text.
The full walkthrough with screenshots is in the guide Export one video for YouTube, Reels and TikTok.
Limits worth knowing
- The landscape canvas is 1920 by 1080, or 3840 by 2160 on the Ultra export, which needs the Starter plan.
- Exports run at 30 frames a second, so a landscape video meant to cut against 24p footage will not match frame rates.
- Never add your own black bars. YouTube pads non 16:9 content itself, and baked in bars get padded a second time.
- There is no 21:9 or other cinematic canvas. The three that exist are 16:9, 9:16 and a 1:1 square that is hidden from the pickers.
Questions people ask
Should I make landscape or vertical first?
Make the one your main placement wants, get it right, then switch. The layout reflows from per format positions rather than cropping, and your manual edits are kept separately for each shape.
Does 16:9 work on Instagram at all?
It fits, since Instagram's widest accepted ratio is 1.91:1, but it is not the recommended shape and it wastes most of a phone screen. Use the vertical cut for anything on Instagram.
Is 4K worth it here?
Sometimes. On a watch page or a television, 3840 by 2160 makes small interface text in a screenshot noticeably crisper. For a page embed at 800 pixels wide, it changes nothing and costs you a much bigger file.
How do I keep a 16:9 video out of the Shorts feed?
Uploading at a wider ratio than 1:1 is exactly how YouTube documents keeping something out of Shorts classification, so a landscape export does that by itself.
Make your own video
The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.
Create a video with OneCraftRelated pages
Change a video's aspect ratio
Cropping a wide video into a tall one throws away two thirds of the frame and whatever was in it. Switching format here does something different: every element already knows where it belongs in each shape, so the design is rebuilt at the new aspect rather than trimmed to it.
AI video ad maker
The awkward part of running a video ad is never the first cut. It is the second one, at a different shape, for a different placement, without redoing the work. Every slot in every scene here carries a separate position for each canvas, so changing the aspect ratio reflows the design instead of stretching it.
Instagram Reels maker
Reels is the only vertical surface where the platform states its safe area in plain text rather than shipping a template and leaving you to measure it. Meta asks for 14 percent of the top, 35 percent of the bottom and 6 percent of each side to be kept clear of text, logos and anything else that matters.
More finished work of this kind is on the video examples hub.