One page website checklist

A good one page website answers, in order, the questions a visitor has: what is this, what do you sell, why should I trust you, what happens next, where and how much, what is stopping me, and how do I start. Each answer is one section, and the page ends with one clear action. The table under this article lists the sections with a test for each.

The sections, in reading order

Hero. One heading that says what you do and for whom, one supporting line with the key detail such as the area you serve, one button, and a real photo. If a stranger cannot say what you do after five seconds, rewrite the heading before anything else. The page on what a hero section is covers the layouts.

Offer. Name the three to six things people buy, with prices or starting prices where you can publish them. Names beat categories: Interior detail, $189 says more than Car care solutions.

Proof. Real reviews with first names and suburbs, a number that matters such as years trading or jobs done, or logos of clients you can name. Avoid adjectives about yourself; let other people supply them.

How it works. Three or four steps from first contact to result. This removes the fear of the unknown, especially for services where people do not know what to expect.

Details. The practical facts people phone to ask: the suburbs you cover, opening hours, how long a job takes, parking, what to bring.

FAQ. Look at your inbox. The questions you answer every week belong here, in the visitor’s words, with short answers.

Action. One form or one button, the same as the hero button, with a line saying what happens after they send it, such as a reply within one working day.

Footer. Phone, email if you want it public, address if people visit, social links and the privacy page.

Twelve checks before you publish

1. The heading says what you do in plain words.
2. Every price, hour and phone number matches reality.
3. There is one main button, and it appears at least twice.
4. On a phone, the main button is reachable without hunting; a sticky call to action helps.
5. Every photo is yours or clearly appropriate; no stock faces standing in for staff.
6. Every image has alt text.
7. The form works: send a test and check it arrives.
8. The thank you message says when you will reply.
9. The menu links all land on the right section.
10. The page has its own search title and description.
11. A privacy page is linked if the form collects details.
12. Someone who does not know the business can explain it after ten seconds.

Mistakes that cost the most

The most common is a beautiful hero photo with a vague slogan and the actual offer three screens down. Next is a contact form at the end with no way to reach it quickly. Then out of date details: hours that changed last winter, a service you no longer offer. Each makes visitors leave or call to check, and many do not bother to call.

When to stop being a one page site

Add pages when visitors arrive for different things. If you have three services that people search for separately, each deserves its own page with its own search title. The one page versus multi page comparison shows how to decide, and the page on how many pages a small business needs gives a starting list.

Building it quickly

A one page site is the quickest kind to make well. In OneCraft, choosing Landing page as the kind builds one long page around a single action, and the call to action library includes a layout that pins one button to the bottom of phone screens. The builder previews the page at 375, 768 and 1280 pixels wide, and messages from the form land in an inbox with an email to you. Start from the one page website maker, then run the checklist above before you share the link.